Marketing Kingdom Baku

Marketing Kingdom Baku

April 4

2013 - April 5, 2013, in Baku, Azerbaijan

Registration is Closed

About the Event

Hello Azerbaijan! Welcome to the country's first ever event focusing on the latest trends in the global marketing world. Get your ticket today and master social media, digital marketing, customer marketing and content marketing.

Speakers

Lars Silberbauer

LEGO Group

Irina Pashina

SAP SE

Steffen Ruebke

Henkel Beauty Care

Greg Nugent

London Olympic Games

Ian Hunter

Fujitsu

Chris Stock

FourThirds

Tolga Sezer

Aujan Group Holding And Former General Manager Marketing, Ulker International

Burak Ergenoglu

Sanofi

Tomas Jenssen

EIT RawMaterials

Agenda

 

DAY ONE: 4th April 2013

 

09.00    Registration And Morning Coffee

10.00    Chairman's Opening Remarks

10.15    Opening Speech By The CEO Of Azercell

10.25     Using Customer Insight To BuiId SociaI LoyaIty Through Community And Fan Engagement

                Lars SiIberbauer, Director of Social Media, LEGO Group

11.10     Customer Is King - Engaging Customers With Meaningful Dialogue And Relevant Information

               Steffen Ruebke, General Manager, Henkel Beauty Care

12.05    Networking And Refreshment Break

12.30    Presentation By Azercell

13.15    Talking To Your Customer: Should You Go Local, Social, Or Mobile?

               Irina Pashina, Marketing Localization Manager, SAP Global Marketing

14.00     Lunch For Speakers And Delegates

15.00     Analyzing And Mastering The Latest Global Advertising Trends

               Marvin Liao, Former Commercial Director, Yahoo!

17.00     End Of Day One

 

DAY TWO: 5th APRIL 2013

09.00    Morning Coffee

10.00    Chairman's Opening Remarks

10.15    Marketing From The Heart

              Ian Hunter, Global Head Of Cloud Marketing, Fujitsu

              Chris Stock, Managing Director, FourThirds

11.00     London Games 2012: Understand, Inspire And Engage The World’s Biggest Audience

                Greg Nugent, Marketing Director, London Olympic Games 2012

11.45     Networking And Refreshment Break

12.15    Building A Global Brand From The Middle East: The Aujan Story

              Tolga Sezer, Former General Manager, Marketing, Ulker International And Chief Commercial Officer, Aujan Group Holding

13.00   Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Messaging And Channel   

              Alignment

              Tomas Jenssen, Director Corporate Communications MENA, Microsoft

13.45     Lunch For Speakers And Delegates

14.45     Lessons Learned From The Marketing Trends In Global Pharmaceutical Industry: Emerging Markets And Turkey

               Burak Ergenoglu, Head of Strategic Planning & Portfolio Management, Sanofi

15.30     Content And Connections: Engaging With Consumers, Customers And The Community

               Ania Jakubowski, Commercial Group Category Director, Coca-Cola Hellenic

16.15     End Of Conference

 

 

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Want This Program for Your Team?

This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.

If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.

Contact us about in-house training

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