Azerbaijan's only global marketing event is back with presentations by the world's leading marketing and social media gurus. Get your tickets today to master the latest trends in content, digital marketing, customer experience and reputation management.
Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
Day One- 10th April 2014
09.00 Registration And Morning Coffee
10.00 Branding Through Knowledge - Help The World To Help Yourself
Mads Holmen, Founder and CEO, Bibblio
10.40 Life After Like Economy
Hubert Grealish, Experienced Global Head Of Brand Commuications, Diageo, Philips And TomTom
11.20 Interactive Panel Discussion With Mads And Hubert
11.40 Networking And Refreshment Break
12.10 Building World Class Brands
Kent McNeley, CEO, Azerfon
12.50 Content Planning To Ensure A Spread Of Tone And Subject Matter: What Content Stand Works Best
Jesse Ringham, Head Of Digital, Tate Museum
13.30 Interactive Panel discussion With Kent And Jesse
13.50 Lunch For Speakers And Delegates
14.50 Beyonce And Pepsi: The Power Of Partnerships In Marketing
Sebastian Micozzi, Head of Marketing, PepsiCo
15.30 Upstream Marketing: Enhancing Brand Value Through Engaging Your Supply Chain
Richard Beaumont, VP Purchasing, Rolls-Royce plc
16.10 Interactive Panel Discussion With Sebastian And Richard
16.30 End Of Day One
Day Two: 11th April 2014
09.00 Morning Coffee
10.00 All Roads Lead To Reputation: Creating And Maintaining A Strong Reputation For Your Company And Your Senior Management
Mary Jo Jacobi, Corporate Board Director, Strategist And Broadcast Commentator, BP America, Royal Dutch Shell, Lehman Brothers and HSBC
Patrick Jephson, Former Private Secretary To Princess Diana, New York Times Bestselling Author
10.40 Rich Content And Partnerships As Tools For Successful PR And Marketing Campaigns
Piers Schreiber, VP Corporate Communications, Jumeirah Group
11.20 Interactive Panel Discussion With Mary Jo, Patrick And Piers
11.40 Networking And Refreshment Break
12.10 Experiential Marketing – Using Face-To-Face Engagement To Drive Your Business
Karen Carter, Director of Worldwide Operator Channel Partner Marketing, , Microsoft
12.50 The Necessity Of An Integrated Approach To Customer Marketing In The Online And Real World
Timothy White, Global Director and Head of Customer Interaction Management, Lundbeck
13.30 Interactive Panel Discussion With Karen And Timothy
13.50 Lunch For Speakers And Delegates
14.50 Business To Business Brand Development Versus Consumer Brands
Justin Hannemann, Global Vice President Marketing Ecommerce, WorldPay
15.30 Adapting Your Marketing Strategy To Different Markets
Aynur Unalan Kaplan, Marketing Strategy, EMEA Enterprise Group Marketing, HP
16.10 Interactive Discussion With Justin And Aynur
16.30 End Of Conference
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
