Marketing Kingdom Baku 2
April 10, 2014 - April 11, 2014, in Baku, Azerbaijan
About the Event
Azerbaijan's only global marketing event is back with presentations by the world's leading marketing and social media gurus. Get your tickets today to master the latest trends in content, digital marketing, customer experience and reputation management.
Speakers
Jesse Ringham Serpentine Galleries
Patrick Jephson Former Chief Of Staff To Princess Diana
Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
Timothy White TEVA Pharmaceutical
Piers Rosenfeld-Schreiber BT
Justin Hannemann Global Vice President Marketing Ecommerce, WorldPay
Sebastian Micozzi British American Tobacco
Richard Beaumont Rolls-Royce plc
Kent McNeley Azerfon
Aynur Unalan Kaplan HP
Mads Holmen Bibblio
Hubert Grealish Former Marketing Director, Philips, TomTom
Agenda
Day One- 10th April 2014
Registration And Morning Coffee
Branding Through Knowledge - Help The World To Help Yourself
Mads Holmen, Founder and CEO, Bibblio
Life After Like Economy
Hubert Grealish, Experienced Global Head Of Brand Commuications, Diageo, Philips And TomTom
Interactive Panel Discussion With Mads And Hubert
Networking And Refreshment Break
Building World Class Brands
Kent McNeley, CEO, Azerfon
Content Planning To Ensure A Spread Of Tone And Subject Matter: What Content Stand Works Best
Jesse Ringham, Head Of Digital, Tate Museum
Interactive Panel discussion With Kent And Jesse
Lunch For Speakers And Delegates
Beyonce And Pepsi: The Power Of Partnerships In Marketing
Sebastian Micozzi, Head of Marketing, PepsiCo
Upstream Marketing: Enhancing Brand Value Through Engaging Your Supply Chain
Richard Beaumont, VP Purchasing, Rolls-Royce plc
Interactive Panel Discussion With Sebastian And Richard
End Of Day One
Day Two: 11th April 2014
Morning Coffee
All Roads Lead To Reputation: Creating And Maintaining A Strong Reputation For Your Company And Your Senior
Management
Mary Jo Jacobi, Corporate Board Director, Strategist And Broadcast Commentator, BP America, Royal Dutch Shell, Lehman Brothers and HSBC
Patrick Jephson, Former Private Secretary To Princess Diana, New York Times Bestselling Author
Rich Content And Partnerships As Tools For Successful PR And Marketing Campaigns
Piers Schreiber, VP Corporate Communications, Jumeirah Group
Interactive Panel Discussion With Mary Jo, Patrick And Piers
Networking And Refreshment Break
Experiential Marketing – Using Face-To-Face Engagement To Drive Your Business
Karen Carter, Director of Worldwide Operator Channel Partner Marketing, , Microsoft
The Necessity Of An Integrated Approach To Customer Marketing In The Online And Real World
Timothy White, Global Director and Head of Customer Interaction Management, Lundbeck
Interactive Panel Discussion With Karen And Timothy
Lunch For Speakers And Delegates
Business To Business Brand Development Versus Consumer Brands
Justin Hannemann, Global Vice President Marketing Ecommerce, WorldPay
Adapting Your Marketing Strategy To Different Markets
Aynur Unalan Kaplan, Marketing Strategy, EMEA Enterprise Group Marketing, HP
Interactive Discussion With Justin And Aynur
End Of Conference