Alex Malouf

Schneider Electric

Corporate Communications Director MEA

Oliver Kempkens

Adapt or Die

CEO

Alfonso De Gaetano

Google

Branding Sector Lead - Middle East and North Africa

Karim Mokhnachi

Oracle

Vice President Marketing – ECEMEA

Hasan Kartal

Nutricia Export in Danone Nutricia

Sales Director

Julia Berridge

VERTU Middle East

Regional Head of Marketing and PR

Aliza Knox

Twitter

MD, Online Sales, APAC

Martina Misheska

BRAU UNION ÖSTERREICH AG

Senior Brand Manager HEINEKEN

Peter Knapp

Landor

Global Creative Officer

Irina Volkhonskaya

Y&R Moscow

Managing Director

Max Fyodorov

Nar

CMO

Asad Ur Rehman

Unilever MENA

Director Media and Digital Transformation, North Africa & Middle East

Asad manages Unilever’s media investments across the Middle East and North Africa region. He is also responsible for driving digital transformation for Unilever brands across the region. Asad has been in Dubai since August 2013, prior to which he managed Global Media for Unilever’s Foods and Personal Care businesses, based out of Unilever’s HQ in London. Prior to joining Unilever, Asad did various assignments for MindShare/Group M in various parts of the world. He managed local offices in Vietnam and Pakistan for them, did a global role at their HQ in London, and managed regional projects in AsiaPac and LATAM.

Asad is also the founding Chair of The Marketing Society Middle East chapter. The Marketing Society focuses on inspiring bolder marketing leadership in the region. Asad also sits at the board of the IAA UAE office.

A graduate of IBA in Karachi, Asad is a technology enthusiast and an internationalist at heart, and considers himself fortunate to be working in the Middle East. You can find him on most social media platforms as @asadchawla

Muhammad Karim

TRT World

Head of Growth and Partnerships

Muhammad operates at the intersection of products, content and digital media. Aimingto make a tangible difference in the way people see the world using Digital Media. He is classically trained at Unilever and with experience across FMCG and Media industries in South Africa, The UK, Middle East and Turkey. He lives and breathes digital media and has experience across multiple platforms (SEM, Display and Programmatic, Social Media). He is currently Head of Audience Growth and Partnerships with the Digital Team at TRT World in Istanbul.

Baris Zavaroglu

Former Head of Consumer Products, the Walt Disney Company

International Marketing Expert

Colleen Harris

Former Press Secretary To Princes Charles, William And Harry

Former Adviser, World Health Organization, Elton John Aids Foundation

With more than 25 years’ experience ranging from the British Royal Household, via Downing Street, to international NGOs, Colleen Harris has a strong track record of working in high-profile media and communications roles. This professional experience is complemented by a broad portfolio of trusteeships and non-executive director roles in the arts, education and health. Colleen held a senior communications position in the Prime Minister’s Office before being appointed Press Secretary to HRH the Prince of Wales, and was the first Black member of the Royal Household. She handled the media for The Prince of Wales during some of the most turbulent years, and also media-managed the emergence of Princes William and Harry into the public eye. Her career has included senior posts in the Deputy Prime Minister’s Office, and the Cabinet Office as well as in non-departmental Public Bodies. She has worked in Britain and abroad as a consultant with private companies, non-profit organisations and UN agencies, including the World Health Organisation. Colleen’s work in a wide variety of contexts has taught her about managing individual reputations, as well as how to use brand-development techniques to help clients identify and take full advantage of their strengths and skills – equipping them to define their own public profiles, and achieve personal and business success. Colleen’s board-level and executive experience has given her a good appreciation of how to inspire and lead teams, as well as insight into the qualities that CEOs and boards look for in high-level executives.

Noha Bashir

Facebook

EMEA Team Lead, Blueprint Training

Noha currently leads the Blueprint Training team at Facebook in Dubai. Previously, she was Director of Digital and Social Marketing for CEMEA (Central Europe, Russia, and Middle East & Africa) at Visa. Prior to joining Visa, Noha worked at Proximity/BBDO based in Dubai, where she led the Social Media Department and managed clients such as Visa, Dubai Tourism Authority, #MyDubai Initiative, Axiom Telecom accounts, among others. Before relocating to Dubai In 2011, Noha worked at BBDO Egypt as Public Relations and Public Speaking specialist for 3 years. Noha was also a television presenter at Egypts Channel 1, broadcasting worldwide. Noha has extensive knowledge in digital first strategies, online Influencer engagement and content creation & ignition.