Welcome to the Marketing Kingdom Beirut!
The Marketing Kingdom Beirut will cover all the latest trends in the global marketing world with special focus on social media measurement, content marketing, mobile marketing and digital marketing.
After the phenomenal success in Egypt, Jordan, Qatar, Azerbaijan and Croatia, the Marketing Kingdom, the world's fastest growing marketing event, is finally coming to Lebanon from 17-18 March 2016.
09.00 Registration And Morning Coffee
10.00 Chairman’s Opening Remarks
10.15 The Power Of #NOW
Antoine Caironi, Client Partner, Twitter
10.45 Understanding The Challenges And Opportunities In Mobile Marketing
Ian Manning ,Head of Agencies Middle East, North Africa & Pakistan, Facebook
11.15 Interactive Discussion With Antoine And Ian
11.45 Networking And Refreshment Break
12.15 What Millennial Want: Content Management Best Practices
Hussein Freijeh, Managing Director MENA, Yahoo!
12.45 Creating A Content That Stands Out: Tips And Tricks
Noha Bashir, Director of Social And Digital Marketing, CEMEA, Visa
13.15 Interactive Discussion With Hussein And Noha
13.45 Lunch For Speakers And Delegates
14.45 10 Mistakes That Companies Should Avoid On Social Media
Khaled ElAhmad, Social Media Trainer And Consultant, DigiArabs
15.15 Working With Influencers: What Works, What Doesn’t
Hussein Dajani, Chief Operating Officer, Hug Digital
15.45 Interactive Discussion With Khaled And Hussein
16.15 End Of Day One
09.00 Morning Coffee
10.00 Chairman’s Opening Remarks
10.15 Content And Connections: How To Engage Your Consumers And Your Community + Few Leadership Tips For All Marketers
Ania Jakubowski, General Manager, Poland And The Baltic, Coca-Cola
10.45 Working With Connected Celebrities
Alper Eroglu, Marketing Director, Home Care, Unilever Turkey
11.15 How Technology Is Changing The Global Marketing World And How Should Companies Adapt
Rayan Karaky, Head of DoubleClick, Google
11.45 Interactive Discussion With Anna, Alper And Rayan
12.15 Networking And Refreshment Break
12.45 Developing Your Brand Purpose On Social Media (Part 1)
Interactive Workshop With Scott Hicks, International Social Media Expert
Understand Consumer Behavior on Social Media
Explore people's need to be social
Discover the social science behind sharing
Analyze engagement to reveal social insights
Start With Your Why:
How your story resonates with social media users
Your brand purpose - brand briefs + creative examples
13.30 Lunch For Speakers And Delegates
14.30 Workshop Continues
Be Your “Why” on Social Media:
Learn to speak with authenticity
Develop the power of imagery
The importance of brand consistency
Light up the Content:
Craft engaging Brand Stories
Sharpen your skills on storytelling tools for social media
About Your Expert Workshop Leader:
Scott Hicks, International Social Media Expert, Advisor: Digital Marketing Strategy, Image Nation Abu Dhabi
16.30 End Of Marketing Kingdom Beirut
The Mövenpick Hotel Beirut is the only business hotel with extensive resort facilities in Beirut. Located directly on the Mediterranean Sea and only ten minutes from the airport, this upscale 292-bedroom hotel offers all you would expect from a 5-star beach resort. The restaurants create authentic Lebanese and international cuisine and our range of bars, including our famous chill-out bar Square, is perfect for relaxing with drinks in the evening.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
