Marketing Kingdom - Belgrade 2012
October 18, 2012 - October 19, 2012, in Belgrade, Serbia
About the Event
Hello Serbia! Welcome to the Marketing Kingdom Belgrade- the first ever event in the country to feature a presentation by Facebook! Get your ticket today and master the latest trends in today's fast changing marketing and social media world.
Speakers
Sophie Ponet Kellog Company
Kelvin Lee Thomson Reuters
Lars Silberbauer LEGO Group
Irina Pashina SAP SE
Serhad Bolukcu Facebook
Philip Taylor VisitBritain
Johnny Kroneld Hewlett Packard
Ian Hunter Fujitsu
Chris Stock FourThirds
Frank van der Heijden Coca-Cola Hellenic
Lillo Buhnik Unilever
Justin Hannemann American Express
Marija Rooz Jaguar Landrover
Terence Parris PUMA
Stuart McLennan BBC Advertising
Jan Nowak Nokia
Johnny Kroneld Hewlett Packard
Hubert Grealish Former Marketing Director, Philips, TomTom
Karim Seifeddine Citi
Agenda
Day One, 18 October 2012
Registration And Morning Coffee
Chairman’s Opening Remarks
Opening Keynote: Using Customer Insight To Build Social Loyalty Through Community And Fan Engagement
Lars Silberbauer, Head of Social Media, LEGO Group
The Key Principles of Effective Marketing In A Connected World
Serhad Bolukcu, Lead, Central and Eastern Europe, Global Marketing Solutions,
Facebook
Networking And Refreshment Break
Exploring how Social Media can help you reach to wider, new and international markets – What are the risks in going global?
Philip Taylor, Head of Digital, VisitBritain
Hewlett Packard Case Studies: Marketing As It Matters- Implementing New Strategies Through Consumer Projects
Johnny Kroneld, Lead Marketing Manager Direct Sales, Hewlett Packard
Lunch For Speakers And Delegates
Content, Content, Content: The Continued Importance Of Great Content Both For Audiences And Advertisers Whatever The Platform
Stuart McLennan, Regional Director For Emerging
Markets
, BBC Advertising
How Content Consumption Is Driving Innovation: How Smartphones, Tablets And Social Media Is Chaning The Way People Consume Media For Both Traditional And Online
Joshua Partridge, Director, Yahoo! Expansion Markets, Yahoo!
Networking And Refreshment Break
From Global Guessing To Local Knowing: Location Based Services As The Core Of Every Worldwide Customer Engagement
Jan Nowak, Head of Developer Tools & Engagement, Nokia
Marketing From The Heart
Ian Hunter, Global Head Of Cloud Marketing, Fujitsu And Chris Stock, Managing Director, FourThirds
End Of Day One And Networking Cocktail
Day Two, 19 October, 2012
Morning Coffee
Chairman’s Opening Remarks
From Consumer To Shopper Marketing: How Understanding The Needs & Habits of Shoppers Will Help You To Sell More
Frank van der Heijden, Former Commercial Director At Coca-Cola Hellenic
Successful Marketing In The Digital Era: How The Internet Revolution Has Changed The Way Of Consumers And Buyers
Lillo Buhnik, Customer Strategy And Marketing Director, Unilever
The 'Membership Effect' - Bringing buyers and sellers together
Justin Hannemann, Marketing Director, American Express
Networking And Refreshment Break
Integrated Launch Planning As A Critical Enabler For Your Marketing Strategy
Marija Rooz, Launch Planning & Campaigns Manager, Jaguar Landrover
Messaging In The New Media Age: The Changing Role Of Messaging Alongside Media Channels And Marketing, Mastering The Implications And Recognizing The Opportunities For Brands Of All Sizes
Hubert Grealish, Global Head of Brand Communication, Diageo
Lunch For Speakers And Delegates
Launching A Global Multi-Brand Web Platform For Greater Customer Engagement
Terence Parris, Head of Marketing Teamsport, PUMA
Driving The Customer Journey And Maximizing Revenue By Developing Your Use Of Social Media As A Relationship-Building Tool LinkedIn Representative
Talking To Your Customer: Should You Go Local, Social, Or Mobile?
Irina Pashina, Marketing Localization Manager, SAP Global Marketing
End Of Conference
Our partners
Exclusive Media Partner
Exclusive Marketing Portal
Exclusive Branding Partner
Exclusive TV Partner
Official News Portal
Official blog Croatia
Official marketing website
TV Partner
Official Blog Macedonia
Media Partners
