Richard Harless

Shazam Entertainment

Country Manager, Germany

Richard Harless is the Country Manager, Germany of Shazam Entertainment, Ltd. In his current role, Mr. Harless is responsible for all of Shazam’s commercial activities in the German market. Prior to Shazam, he served as EU Director for mobile advertising network Airpush launching their European based operations. Previously he worked in the US as Strategy Director for mobile advertising startup Mobile Posse and at AOL where managed the XM Radio implementation with AOL Radio. Mr. Harless holds a Bachelor of Arts from West Virginia University and Master of Business Administration and Master of International Management degrees from the University of Maryland.

Anja Jakubowski

Coca-Cola

General Manager, Poland And Baltic

Asad Ur Rehman

Unilever MENA

Director Media and Digital Transformation, North Africa & Middle East

Asad manages Unilever’s media investments across the Middle East and North Africa region. He is also responsible for driving digital transformation for Unilever brands across the region. Asad has been in Dubai since August 2013, prior to which he managed Global Media for Unilever’s Foods and Personal Care businesses, based out of Unilever’s HQ in London. Prior to joining Unilever, Asad did various assignments for MindShare/Group M in various parts of the world. He managed local offices in Vietnam and Pakistan for them, did a global role at their HQ in London, and managed regional projects in AsiaPac and LATAM.

Asad is also the founding Chair of The Marketing Society Middle East chapter. The Marketing Society focuses on inspiring bolder marketing leadership in the region. Asad also sits at the board of the IAA UAE office.

A graduate of IBA in Karachi, Asad is a technology enthusiast and an internationalist at heart, and considers himself fortunate to be working in the Middle East. You can find him on most social media platforms as @asadchawla

Jumana Anter

Facebook

Head Of Corporate Communications CEEMEA

Parminder (Parry) Singh

Twitter

Managing Director For SEA, India & MENA

Abdelrahman Sleem

IMFND-Integrated Marketing Foundation

CEO & Founder

Suhail Masri

Bayt.com

VP - Sales

Suhail is leading the Sales operation at Bayt.com. Suhail leads the sales operation at Bayt.com. Suhail has held varied roles in sales, marketing and business development across the Middle East over the past 20 years. Prior to Bayt.com, Suhail worked at one of the world’s largest pharmaceutical company MERK & Co., where he was responsible for the sales and marketing of leading brands in the region. In addition to his sales and business development experience, Suhail has held various roles in human resource development, where he was in charge of coordinating and leading the implementation of human resource practices, sales capacity building programs, and ongoing development of a superior workforce. Suhail is a graduate of Jordan University of Science and Technology with a BSc in Pharmacology.

Rami Saad

DMS

Deputy Chief Operating Officer

Hussein Freijeh

Yahoo!

Managing Director

Hussein Freijeh is the Managing Director of Yahoo Middle East, Africa, and Turkey,, leading the commercial and managerial aspects of the business in the Middle East and Africa region. Before Yahoo acquired Maktoob in 2009, and during his tenure at Maktoob, Hussein was instrumental in establishing the startup’s renowned sales portfolio to grow the Maktoob Sales Operations into the forefront of media companies in advertising spend and market share. At Yahoo Maktoob, Hussein has been a driving force behind the company’s market leadership in digital advertising and the introduction of innovative products that bring the best in digital technology, creativity, and measurement to advertisers in the Middle East. He is one of the key industry players driving the shift to digital and contributing to the growth of the Internet advertising market across the region. With over 10 years of sales and media experience, Hussein is a frequent speaker and panelist. He holds a BSc in Computer Science from the Lebanese American University.

Rayan Karaky

Google

Head Of DoubleClick

Rayan is currently the Head of DoubleClick at Google. Previously he was Agency Head for Google in the Middle East where he was responsible for media agencies business across MENA. Before joining Google in May 2014, he was Chief Digital Officer for MENA and Emerging Markets at Starcom MediaVest Group where he was responsible for grown of diversified services and incubating and scaling digital capabilities across markets.

Amira Rashad

Facebook

Regional Head Of Brand Advertising

Hussein Dajani

Nissan

General Manager - Digital and Customer Experience (CX) Transformation - Africa, ME, Turkey, & India

Hussein has over 18 years of solid holistic Omnichannel Marketing Communication experience in the space leading and building seamless Phygital Customer Experience Journeys within multinational agencies (JWT, Leo Burnett, and TBWA) and Fortune 500 companies (Virgin Mobile, Red Bull, Nissan Motor Co.), across the Middle East, Africa, Turkey and India region.
After a 2 years stint with hug digital, as its Chief Digital and Operating Officer, which he grew exponentially till he lead to its sale to WPP, Hussein joins Nissan Motor Co. as General Manager Digital and Customer Experience for Africa, Middle East, India, and Turkey, for Nissan and Datsun brands, to be responsible for its Digital Transformation. Furthermore, Hussein plays an active role in the advisory council of the World Marketing Congress, as a Director with the Customer Institute, and as an expert advisor in ISMA (International Social Media Association).
 

Katie Morse

Nielsen

VP, Digital Marketing

Katie Morse is currently the Vice President, Digital Marketing at Nielsen. She joined the company in 2014 and has previously worked on digital marketing initiatives for brands including American Express, Radian6, and Billboard – including creating the social media strategy for the 2012 and 2013 Billboard Music Awards. In her role at Nielsen, she is responsible for leading social media, search marketing and analytics initiatives, and providing guidance and counsel to Nielsen’s marketing, communications, data science and operations teams in 106 markets around the world with proactive consumer marketing efforts and reputation management issues. Katie holds a bachelor of science in Business (Marketing) from North Carolina State University and sits on the advisory board for The Ticket Fairy, and recently won a Shorty Award for Nielsen’s “Nielsen Around The World” campaign.