After the phenomenal success in Qatar, Jordan, Azerbaijan, Georgia and Croatia, the Marketing Kingdom, one of the world's fastest growing marketing events is coming to Egypt from 25-26 October 2015.
Register today and see why over 10,000 marketers have attended the Marketing Kingdom events in 10 different countries.
So, what can you expect at the world's most innovative marketing event:
09.30 Chairman's Opening Remarks
09.45 Three Content Mistakes All Brands Must Avoid
Rami Saad, Deputy Chief Operating Officer DMS
10.30 The Power Of #NOW
Parminder (Parry) Singh, Managing Director SEA, India and MENA, Twitter
11.00 Understanding The Challenges And Opportunities In Mobile Marketing
Amira Rashad, Regional Head Of Brand Advertising, Facebook
11.30 Interactive Discussion With The Speakers
12.00 Networking And Refreshment Break
12.30 The Evolution Of The Smartphone: Why ‘Mobile First’ Needs To Be Front And Center Of Your Marketing Strategy
Richard Harless, Country Manager Germany, Shazam
13.00 Mobile Marketing Stats in Egypt And Online Purchasing
Abdelrahman Sleem, CEO & Founder, IMFND- Integrated Marketing Foundation
13.15 Understanding The Growing Importance Of Mobile Marketing: Winning The Mobile Consumer
Rayan Karaky, Head DoubleClick, Google
13.45 Interactive Discussion With The Speakers
14.15 Lunch For Speakers And Delegates
15.15 How To Create A Great Professional Brand For Yourself On The Internet
Suhail Masri, VP Sales, Bayt.com
15.30 Content And Connections: Engaging With Consumers, Customers And The Community
Anja Jakubowski, General Manager, Poland And Baltic, Coca-Cola
16.00 What Millennials Want - Content Marketing Best Practices
Hussein Freijeh, Managing Director, Yahoo!
16.30 Interactive Discussion With The Speakers
17.00 End Of Day One
08.30 Morning Coffee
10.00 Chairman’s Opening Remarks
10.15 Digital Trends, The Changing Media Landscape And The Impact On Your Social Strategy
Katie Morse, VP Social Media, Nielsen
10.45 Crafting Brands for Life in a Connected World
Asad Ur Rehman, Media Director, Unilever
11.15 Programmatic Buying and Native Advertising – The Rising Digital Stars Are Here And Are Now!
Mohamed Megahed, Regional Commercial Director, Connect Ads
11.45 What Does Content Marketing Actually Stand For: Case Studies On Consumer Interaction With The Content
Hussein Dajani, Chief Operating Officer, Hug Digital
12.15 Interactive Discussion With The Speakers
12.45 Lunch For Speakers And Delegates
13.15 Interactive Wotkshop
Developing Your Brand Purpose On Facebook And Achieve Greater Business Results
• Understand Consumer Behavior on Facebook
• Explore people's need to be social
• Discover the social science behind sharing
• Analyze engagement to reveal social insights
Start With Your Why:
• How your story resonates with social media users
• Your brand purpose - brand briefs + creative examples
15.00 Networking And Refreshment Break
15.30 Workshop Continues
Be Your “Why” on Facebook:
• Learn to speak with authenticity
• Develop the power of imagery
• The importance of brand consistency
Light up the Facebook Feed:
• Craft engaging Brand Stories
• Delve into Facebook's publishing pillars
• Sharpen your skills on storytelling tools for social media
About Your Expert Workshop Leader:
Scott Hicks
Advisor: Digital Marketing Strategy, Image Nation Abu Dhabi
Former Client Partner, Facebook MENA
Scott is trilingual (English / Arabic / French) General Management, Marketing and business development executive who builds long term brand value and identifies key business drivers for growth. He executes with a focus on brand strategy, financial objectives and organizational culture. International experience in both mature and developing markets, with an emphasis on blue chip and entrepreneurial startup brands. His pecialties include: Brand and Marketing strategy, Strategic Business Unit General management, P&L,Start-up operations, online Branded Entertainment, Social Media, Broadcast Media Management, and Business Development.
17.00 End Of Marketing Kingdom Cairo
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
