Marketing Kingdom Cairo 2

October 26, 2016 - October 27, 2016, in Cairo, Egypt


Marketing Kingdom Cairo 2


October 26, 2016 - October 27, 2016, in Cairo, Egypt

About the Event

Last year over 300 marketers attended the first ever event in Egypt to feature international speakers from the world's biggest brands. 

In 2016, we are taking the Marketing Kingdom Cairo to the next level by bringing to you world class marketing experts whose work is changing the global marketing world.

So, what can you expect at Marketing Kingdom Cairo 2?

  • Interactive presentations by 18 iconic global marketers
  • Discussions on the latest trends in marketing with special focus on: mobile marketing, customer experience, user generated content and social media measurement
  • Unique opportunity to network with over 400 marketers from Egypt, North Africa and the Middle East

Get your ticket today and join us at the most important marketing event in Egypt in 2016!


Nourah AlFayez Google

Ian Manning Facebook

Benjamin Ampen Twitter

Darre Van Dijk TBWA Amsterdam

Filippo Vizzotto Shazam

Magnus Zaar Think Agency, Sweden

Mohamed El Sharkawy Unilever

Mike Fairburn Sony Music Entertainment Middle East

Kelvin Lee Thomson Reuters

Priya Patel Instagram

Maksimilian Kallhed The Pop Up Agency

Khaled Ismail Tetra Pak

Tim McLoughlin

Abraham Abbi Asefaw The Pop Up Agency

Mohamed Megahed Connect Ads

Suhail Masri



Registration And Morning Coffee


Chairman’s Opening Remarks


Winning The Big Mobile Game: Setting Up A Winning Mobile Marketing Campaign
Ian Manning, Head of Agencies Middle East, North Africa & Pakistan, Facebook


Your Live Connection To Culture
Benjamin Ampen, Head Of Revenue, MEA, Twitter


From Inspiration To Action, From Passion To Purchase: How Marketers Can Embrace Passion-Based Marketing And Thrive In The Era Of Expression
Priya Patel, Business Development Lead, Middle East, Turkey And Africa, Instagram


Interactive Discussion With Speakers And Delegates


Networking And Refreshment Break


What Corporate Brand Marketers Can Learn From Startups
Khaled Ismail, VP Corporate Communications, Tetra Pak


Digital Transformation Covering How Marketing Is Changing And The Role Ad Tech Is Playing In This Evolution
 Nourah AlFayez, DoubleClick Sales Manager - MENA, Google


Interactive Session With Mohamed Megahed, Regional Commercial Director, Connect Ads: Understanding And Mastering The Latest Trends In Digital Advertising


Interactive Discussion With Speakers And Delegates


Lunch For Speakers And Delegates


Storytelling In The Digital Age: How Not To Fear The Digital Landscape
Darre Van Dijk, Chief Creative Officer, TBWA Amsterdam


Personalized Campaigns On Social Media: How Brands Are Using The Rich Set Of Targeting Data To Creatively Target People Through
Tim McLoughlin, Head Of Social Media,


How We As A Business Have Adapted Our Marketing Strategies To Take On The Music And Wider Marketing Industry Challenges

Mike Fairburn, General Manager, Sony Music Entertainment Middle East


Interactive Discussion With Speakers and Delegates Led by Nancy Kamal, Marketing Manager at Bayt


Morning Coffee


Chairman’s Opening Remarks


Navigating The New Video Landscape: Actionable Analytics, Maximizing Viewership And Maximizing Effect
Magnus Zaar, Founder, Think Agency Sweden


From Mobile-First to Mobile-Only: How to Evolve Mobile Experience to Reach Connected Customers
Filippo Vizzotto, Country Manager, Italy, Shazam


Interactive Discussion With Speakers And Delegates


Networking And Refreshment Break


Marketing Research in the Connected World: Moving From Testing First to a 'Learn by Doing’ Mindset
Mohamed Elsharkawy, Director CMI - Consumer Market Insights - Hair Care Global, Unilever


We Only Need 48h To Solve A Marketing Problem (Preview)
Maksimilian Kallhed And Abraham Abbi Asefaw, Founders And Directors, The Pop Up Agency


Crushing the Myth Of B2B Social Media
Kelvin Lee, Director, Social Media Marketing, Thomson Reuters


Interactive Discussion With The Speakers And Delegates


Lunch For Speakers And Delegates


Interactive Workshop: We Only Need 48h To Solve A Marketing Problem
The Pop Up Agency is a creative agency, known for travelling the world and solving marketing problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire marketeers to open up their eyes for a different way of working and plant a seed for a new industry movement.
Maksimilian Kallhed And Abraham Abbi Asefaw, Founders And Directors, The Pop Up Agency


End Of Marketing Kingdom Cairo

Our partners

Interested in promoting your brand or services? Contact Ivana today at

Silver Sponsor

exclusive mobile partner

Exclusive Digital Partner

Strategic Career Partner

Media Partners


Fairmont Towers Heliopolis, Cairo, Egypt

Fairmont Towers is perfectly placed in Cairo’s distinctive presidential quarter and blends stylishly luxurious accommodation with business and conference facilities unmatched anywhere else in the city.