October 26
2016 - October 27, 2016, in Cairo, Egypt
Last year over 300 marketers attended the first ever event in Egypt to feature international speakers from the world's biggest brands.
So, what can you expect at Marketing Kingdom Cairo 2?
Get your ticket today and join us at the most important marketing event in Egypt in 2016!
In 2016, we are taking the Marketing Kingdom Cairo to the next level by bringing to you world class marketing experts whose work is changing the global marketing world.
08.00 Registration And Morning Coffee
09.00 Chairman’s Opening Remarks
09.15 Winning The Big Mobile Game: Setting Up A Winning Mobile Marketing Campaign
Ian Manning, Head of Agencies Middle East, North Africa & Pakistan, Facebook
09.45 Your Live Connection To Culture
Benjamin Ampen, Head Of Revenue, MEA, Twitter
10.15 From Inspiration To Action, From Passion To Purchase: How Marketers Can Embrace Passion-Based Marketing And Thrive In The Era Of Expression
Priya Patel, Business Development Lead, Middle East, Turkey And Africa, Instagram
10.45 Interactive Discussion With Speakers And Delegates
11.15 Networking And Refreshment Break
11.45 What Corporate Brand Marketers Can Learn From Startups
Khaled Ismail, VP Corporate Communications, Tetra Pak
12.15 Digital Transformation Covering How Marketing Is Changing And The Role Ad Tech Is Playing In This Evolution
Nourah AlFayez, DoubleClick Sales Manager - MENA, Google
12.45 Interactive Session With Mohamed Megahed, Regional Commercial Director, Connect Ads: Understanding And Mastering The Latest Trends In Digital Advertising
13.15 Interactive Discussion With Speakers And Delegates
13.30 Lunch For Speakers And Delegates
14.30 Storytelling In The Digital Age: How Not To Fear The Digital Landscape
Darre Van Dijk, Chief Creative Officer, TBWA Amsterdam
15.00 Personalized Campaigns On Social Media: How Brands Are Using The Rich Set Of Targeting Data To Creatively Target People Through
Tim McLoughlin, Head Of Social Media, Hotels.com
15.30 How We As A Business Have Adapted Our Marketing Strategies To Take On The Music And Wider Marketing Industry Challenges
Mike Fairburn, General Manager, Sony Music Entertainment Middle East
16.00 Interactive Discussion With Speakers and Delegates Led by Nancy Kamal, Marketing Manager at Bayt
09.00 Morning Coffee
10.00 Chairman’s Opening Remarks
10.10 Navigating The New Video Landscape: Actionable Analytics, Maximizing Viewership And Maximizing Effect
Magnus Zaar, Founder, Think Agency Sweden
10.40 From Mobile-First to Mobile-Only: How to Evolve Mobile Experience to Reach Connected Customers
Filippo Vizzotto, Country Manager, Italy, Shazam
11.10 Interactive Discussion With Speakers And Delegates
11.40 Networking And Refreshment Break
12.10 Marketing Research in the Connected World: Moving From Testing First to a 'Learn by Doing’ Mindset
Mohamed Elsharkawy, Director CMI - Consumer Market Insights - Hair Care Global, Unilever
12.40 We Only Need 48h To Solve A Marketing Problem (Preview)
Maksimilian Kallhed And Abraham Abbi Asefaw, Founders And Directors, The Pop Up Agency
13.10 Crushing the Myth Of B2B Social Media
Kelvin Lee, Director, Social Media Marketing, Thomson Reuters
13.40 Interactive Discussion With The Speakers And Delegates
14.00 Lunch For Speakers And Delegates
15.00 Interactive Workshop: We Only Need 48h To Solve A Marketing Problem
The Pop Up Agency is a creative agency, known for travelling the world and solving marketing problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire marketeers to open up their eyes for a different way of working and plant a seed for a new industry movement.
Maksimilian Kallhed And Abraham Abbi Asefaw, Founders And Directors, The Pop Up Agency
17.00 End Of Marketing Kingdom Cairo
Interested in promoting your brand or services? Contact Ivana today at [email protected]
Fairmont Towers is perfectly placed in Cairo’s distinctive presidential quarter and blends stylishly luxurious accommodation with business and conference facilities unmatched anywhere else in the city.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
