Registration And Morning Coffee
Chairman’s Opening Remarks
Winning The Big Mobile Game: Setting Up A Winning Mobile Marketing Campaign
Ian Manning, Head of Agencies Middle East, North Africa & Pakistan, Facebook
Your Live Connection To Culture
Benjamin Ampen, Head Of Revenue, MEA, Twitter
From Inspiration To Action, From Passion To Purchase: How Marketers Can Embrace Passion-Based Marketing And Thrive In The Era Of Expression
Priya Patel, Business Development Lead, Middle East, Turkey And Africa, Instagram
Interactive Discussion With Speakers And Delegates
Networking And Refreshment Break
What Corporate Brand Marketers Can Learn From Startups
Khaled Ismail, VP Corporate Communications, Tetra Pak
Digital Transformation Covering How Marketing Is Changing And The Role Ad Tech Is Playing In This Evolution
Nourah AlFayez, DoubleClick Sales Manager - MENA, Google
Interactive Session With Mohamed Megahed, Regional Commercial Director, Connect Ads: Understanding And Mastering The Latest Trends In Digital Advertising
Interactive Discussion With Speakers And Delegates
Lunch For Speakers And Delegates
Storytelling In The Digital Age: How Not To Fear The Digital Landscape
Darre Van Dijk, Chief Creative Officer, TBWA Amsterdam
Personalized Campaigns On Social Media: How Brands Are Using The Rich Set Of Targeting Data To Creatively Target People Through
Tim McLoughlin, Head Of Social Media, Hotels.com
How We As A Business Have Adapted Our Marketing Strategies To Take On The Music And Wider Marketing Industry Challenges
Mike Fairburn, General Manager, Sony Music Entertainment Middle East
Interactive Discussion With Speakers and Delegates Led by Nancy Kamal, Marketing Manager at Bayt
Morning Coffee
Chairman’s Opening Remarks
Navigating The New Video Landscape: Actionable Analytics, Maximizing Viewership And Maximizing Effect
Magnus Zaar, Founder, Think Agency Sweden
From Mobile-First to Mobile-Only: How to Evolve Mobile Experience to Reach Connected Customers
Filippo Vizzotto, Country Manager, Italy, Shazam
Interactive Discussion With Speakers And Delegates
Networking And Refreshment Break
Marketing Research in the Connected World: Moving From Testing First to a 'Learn by Doing’ Mindset
Mohamed Elsharkawy, Director CMI - Consumer Market Insights - Hair Care Global, Unilever
We Only Need 48h To Solve A Marketing Problem (Preview)
Maksimilian Kallhed And Abraham Abbi Asefaw, Founders And Directors, The Pop Up Agency
Crushing the Myth Of B2B Social Media
Kelvin Lee, Director, Social Media Marketing, Thomson Reuters
Interactive Discussion With The Speakers And Delegates
Lunch For Speakers And Delegates
Interactive Workshop: We Only Need 48h To Solve A Marketing Problem
The Pop Up Agency is a creative agency, known for travelling the world and solving marketing problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire marketeers to open up their eyes for a different way of working and plant a seed for a new industry movement.
Maksimilian Kallhed And Abraham Abbi Asefaw, Founders And Directors, The Pop Up Agency
End Of Marketing Kingdom Cairo
