Ian Manning

Facebook

Head of Agencies Middle East, North Africa & Pakistan

Ian has 20 years experience working in Media and Marketing, having held senior positions in both Agencies and Media Owners in the UK, South Africa and Dubai including both global and local roles. Ian was recently responsible for the commercial launch of Instagram in MENA and is currently leading Facebooks Agency team across the region.

Priya Patel

Instagram

Brand Development Lead

Priya is responsible for running the Instagram business throughout the Middle East, Turkey and Africa. She has 14 years experience in media and advertising including print (Financial Times) , TV (BBC) agency and digital having worked in the UK, Australia and Asia. Prior to joining Facebook, she was at Google for 5 years managing the Food and Beverage sector and leading advertisers strategy across MENA. Before moving to the Middle East, she was a part of the core team in Singapore that lead You Tube's commercial rollout across South East Asia. In her spare time she likes to cook, travel and scuba dive. You can follow her at @priya7

Jamal Al Mawed

Gambit Communications, UAE

Founder and Managing Director

Emirati/British/Palestinian hybrid with over 13 years’ experience handling the PR and Communications of multinational brands overseeing more than thirty countries, Jamal’s career before founding Gambit Communications took him to senior roles at leading brands such as Rolls-Royce Motor Cars and the Dubai Properties Group.

Pioneer in Social Influencer Engagement, Almawed has spoken at over 20 PR and Marketing summits across the world and is a university guest lecturer, senior judge for industry panels, magazine columnist and guest radio speaker for literary book reviews.

Selected by The Holmes Report in the prestigious EMEA ‘Innovator 25’ list for 2019 alongside names such as Greta Thunberg, and in the PR Week Power Book 2019, while in 2016 he was named by The Huffington Post as one of ‘Ten to Watch’ in the Middle East MarComms Industry. Early in his career he was the recipient of the MEPRA ‘Young Communicator of the Year Award’.

Pierandrea Quarta

Procter & Gamble

Head&Shoulders, Global Digital Brand Manager

Pierandrea Quarta is the Global Digital Marketing Manager for Head&Shoulders at Procter & Gamble, based in Geneva. He is in charge of the brand digital strategy, content development, and platforms management. He is passionate about social media, and fascinated by the frequency at which it revolutionizes the marketing world. Prior to Procter& Gamble, he has held marketing roles with Bacardi in Barcelona, and with L’Oréal in Paris. He is a graduate of ESADE Business School and Bocconi University.

Elie Abou Saleh

Anghami

Commercial Director

Working in the Media & Entertainment industry for 8 years all the way from hosting TV shows to content production and finally creative online solutions . Over the past 6 years, he has helped setup digital monetization strategies for leading entertainment platforms . Currently acting as the Commercial Director at Anghami, the largest music streaming service in MENA offering unique & creative advertising solutions. 

Scott Thwaites

Twitter

EMEA Partner Manager

Scott is responsible for managing Twitter's sales partners across EMEA to deliver healthy growth. Prior to Twitter, Scott worked for Ad Dynamo in South Africa, where he was the head of Twitter's Advertising Operations and played a fundamental role in the setup and running of Ad Dynamo's Twitter Ad Sales Partnership in South Africa. Before that he worked in other roles in Ad Dynamo such as Head of Global Projects and Client Services Director.

Christian Andersen

IBM

Director, Portfolio Marketing, Middle East and Africa

Christian Andersen is the Director, Portfolio Marketing, Middle East and Africa at IBM. In this capacity, he is responsible for the definition, orchestration and representation of marketing’s overall contribution to the business across business unit, buyer roles and industries. Christian joined IBM in in 1999 and has in the last 17 years held a variety of positions in the Marketing organization in different geographies.

Christian is also a Board Member of the Marketing Society Middle East. The Marketing Society is an exclusive global network of 2,700 senior marketers. As a Board Member, he acts to fulfill the Society’s vision to encourage our members to become bolder leaders, helping them think differently about the challenges they face.

Christian holds a Matser’s Degree in Economics & Marketing as well as Bachelor’s Degree in Economics & Business Administration from Copenhagen Business School.

Tamer Alphonse

Google

Industry Manager, Telecom sector in Egypt, North Africa & Qatar

Tamer Alphonse is currently working at Google as Industry Manager, handling the Telecom sector in Egypt, North Africa & Qatar.   Tamer Alphonse graduated in 1999 from the French school “ Les Jesuites”.  He jointed The America University in Cairo (AUC) in Electronics Engineering department, specialized in the Communication field .  In 2005, He graduated with high honor and he joined Cisco Systems Company, managing the financial institutions sector in Egypt & Morocco.  In 2010, Tamer Alphonse joined Google to overlook the Banking and the Tech industry in Egypt.  Today, he currently lives in Dubai and he is focused on growing the Digital ecosystem by working closely with the Telecom Players in the region.

Bassem Elhady

Kijamii

CEO

Bassem Elhady is a computer and systems engineer, internet entrepreneur, digital strategist, online researcher and analyst. He is the founder and CEO of Kijamii; a Cairo based agency specialized in Digital Media and Technology.

He has been focusing since Kijamii started on creating unique social experiences for brands online. They use all digital experiences from strategies, content storytelling, apps, analysis and employ new technologies to serve brands' aims and objectives with creative campaigns.
He succeeded to take Kijamii into a new level of global localization strategy through working with SoundCloud, Chelsea, AS Roma and Fc Bayern on managing their online strategies in the Middle East. This has given the chance to Kijamii to have their global exposure with a local taste.
Bassem is also widely known for his digital strategic planning coupled with a deep technical knowledge. His clients include also brands like Philips, Huawei, DHL, Nestle, Pepsico, Vodafone, United Nations Huawei and others on different digital scopes to help them listen, build and engage with their communities over the past years.

Bassem is the winner of the Young Creative Entrepreneur Media award 2012 by the British Council.

He also participated in many local and international conferences and he was honored to join as a speaker in Skoll world Forum in Social Entrepreneurship, March 2012 at University of Oxford where he spoke about social media and entrepreneurship in the Middle East.

Sara Metwally

Starcom MediaVest Group

Head of Starcom

Sara is the Head of Starcom Egypt. Ranked one of the largest brand communications groups in the world, Starcom encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts, and is responsible for bringing brand experiences to life.   Throughout her career Sara has managed a wide spectrum of global brands including Coca-Cola, Glaxosmithkline, Cadbury, Samsung, Nestle, GlaxoSmithKline, Mango and Emirates.

Starting as a junior media executive with the group 11 years ago, today Sara has implemented the company’s organizational structure setting up a full team, built to service some of Egypt’s leading advertisers.

After graduating from Queen’s University in Canada with a Bachelor Degree in Economics, Sara found her passion in the field of creating brands. She’s best known for combining business intelligence with creativity to come up with communication strategies that memorably impact consumers’ brand experiences. Sara has been recognized by the industry with an accolade of prestigious creative excellence awards at the Dubai Lynx,  Mena Cristals, and Effies.

Amal Homosany

Initiative Media

General Manager

Amal has 11 years’ experience in the media industry working across both traditional media and digital roles.
She is relatively recent addition to the Initiative team, having been with the agency for just over a year. Lucky enough she has been working on great clients like Etisalat, Johnson & Johnson, and Huawei amongst others.
She started her career at UM and was part of the team that paved the way for UM’s exponential growth in market, winning accounts such as Coca Cola, Mondelez and L’Oreal, to name just a few.

An early adopter of digital, she was responsible for establishing the media department at Digital Republic, one of the earliest digital agencies in Egypt, back in 2011.

Ahmed Abbas

DigiSay

Founder and CEO

Ahmed Abbas is the founder and CEO of DigiSay. Abbas has more than 14 years of experience in marketing and sales; having worked with various multinationals in Egypt and abroad. Before DigiSay Ahmed was the Marketing Manager for NetApp Germany based in Munich handling Europe Middle East and Africa. Ahmed is also known for being involved in leading TV shows in MENA region like Albernameg’s Bassem Youssef, America in Arabic, Abla Fahita, Khotowat Elshaytan (Moez Massoud), Ma3akom (Mona Elshazly), Sahibat Elsaada (Essad Younis) and Koll Youm (Amr Adib). He has worked extensively with leading TV networks in MENA like MBC, ON Entertainment, CBC, Elnahar, TEN TV and DW in Germany. He holds an MBA in International Management from the European School of Business in Germany and is an alumni of the German School in Cairo. Abbas has been involved as a speaker at a number of international and regional media events including SXSW (USA), DW Global Media Forum (Germany), MIP (France), DEW (USA), IBC (UAE), ADMS (UAE), ArabNet (Lebanon) and Startup Battle (Egypt).

Marian Makary

Former Head of Communciations, Orange Egypt

Marketing and Communications Expert

A global citizen who is truly natural across different cultures having lived in Egypt, , Germany, Philippines in addition to extensive global travel. She is a holder of MBA in Marketing from Columbia Southern University and IAA diploma from the American University in Cairo to focus on advertising and communications in particular.  
An accomplished Head of Communications with wide experience in Communications and proven track record in Marketing and Advertising.  This was gained over 17 years’ experience in Saatchi and Saatchi advertising agency, Mobinil and  Orange Egypt.
 Marian has delivered above expected results in key areas, including communication strategy, sponsorships, activations and events management, corporate social responsibility, enterprise communications, ADSL market communications, Media and digital communications. Her key strength is in strategy setting, she was acknowledged for her outstanding performance in rebranding Mobinil Business in 2009, Linkdsl rebranding in 2013 and Mobinil to become Orange Egypt in 2016.
 Marian has been granted various awards for execeptional advertising campaigns in Dubai Lynx, Effies and Mena Chrystal.

 Marian has developed a reputation as an inspiring leader of diversified and multi-cultural teams and for coaching and developing various calibers. She was nominated to become a trainer for the cultural change program in her organization.

 Marian’s up-bringing was from the diplomatic field, which enables her to be a strong communicator and can adapt in different cultures and backgrounds.

Amr El Kalaawy

FP7/CAI

General Manager

Back from the States, after having completed his Bachelor of Science degree from Indiana University of Pennsylvania, Amr joined the advertising field; feeling it was midway between art - his passion - and business.

Early on, Amr realized that Advertising was part of his DNA; from a level to the next he excelled in the field. From FMCG’s, to White Goods, to Telecom, Real Estate, F&B, and many more, Amr worked on almost every category advertising has heard of in the past 18 years of his career.

Amr joined FP7/CAI in 2007 as a Business Team Head, leading the Agency's telecom unit. Throughout the past 10 years, Amr contributed to the business growth of the Agency, as well as the expansion of the Agency's scope though launching the digital & Social Media department that today is one of the strongest in Egypt competing effortlessly against specialized digital agencies in town. Amr is today the General Manager of FP7/CAI - one of the most awarded agency offices in the region.
 

Heba Gaballa

Bank Audi

Head of Marketing, Communications & CSR Marketing, Communications & CSR Division

Heba is currently heading the marketing and communications division at Bank Audi Egypt. Some of her responsibilities include: managing the marketing & communication budget & forecasting plan 5-10 years, managing both internal & external marketing communication with innovative ATL & BTL campaigns & activities and ensuring one corporate identity for the Bank that is consistent with regional identity.

Before joining Bank Audi, she was Senior Consultant at IQ Management Consultancy, Lecturer and the American University of Cairo and Head of Marketing at Olympic Group.

Ania Jakubowski

Avon

General Manager Poland

Ania is a business practitioner who believes that ‘what’ you achieve is important, ‘how’ you achieve it, makes all the difference. Working as a Senior Executive, Ania relates her daily leadership practices to the areas of speaking, training, consulting and mentoring. She inspires; bringing a fresh perspective and encouraging self-reflection, to promote a more human approach to leadership, and a more sustainable approach to how organizations deliver their bottom line.

Ahmed Emad

Mondelēz International

Media Manager – Mashreq

At the age of 12, Ahmed Emad found his passion for advertising and knew it was the field for him. Since graduating with a Marketing degree from the American University in Cairo, Ahmed assumed different roles in the advertising sphere; swinging from creative to media agencies, offline to online media planning and now at the client side.

Started as an intern in one of Egypt’s leading creative shops, then assuming different roles in the media business between Dubai, KSA, Lebanon and Egypt, working on Telecom, FMCGs, Confectionary ,Automotive, Banking, Retail, Real Estate and Haircare amongst other industries. Ahmed now overlooks the brand communication of Mondelēz International in the Mashreq region; on top of a mirror role as digital media lead in Middle East Africa.

An avid social media fanatic, blogger and Youtube show host, Ahmed has a special passion for Egyptian insights and talent.
Catch him online @3omdaz, in office, on set or if you can!

Moustafa Ismail

Digital Media Services

Regional Director- Solutions

Being part of the first digital media team in the region, Moustafa led some of the largest global digital accounts such as Samsung, GM, Emirates and Adidas.

After shaping their digital presence in MENA he moved to San Francisco to a technology company and helped it increase its adoption in the Middle East, Turkey and Africa.

Today Moustafa heads the regional market growth and development for DMS with a focus on digital strategy, product development, talent and solutions.

Rania Ayman

Entreprenelle

Founder & Managing Director

Rania Ayman is the young founder and managing director of Entreprenelle which is a mission driven enterprise that strives to empower local women economically by educating, training and linking them to all resources possible. A Social Entrepreneur, Injaz Winner, AWID Member, Fearless Risk Taker by nature, With more than 4 years Experience in advertising and a degree in Business Administration.

Mohamed Abo El Fotouh

PepsiCO

Senior Consumer Engagement Manager – MENA Digital & Media

Currently leading PepsiCo’s Digital Transformation agenda while managing digital & media initiatives and campaigns for 17 PepsiCo brands across the MENA region. Mohamed has over 8 years of digital marketing & Consumer Communication experience within different industries. Mohamed was also previously named as one of 2016 most influential digital marketing leaders by World Marketing Congress.

Shaimaa Ismail

Ingredients Egypt

Head of Digital

Bringing over 15 years of professional experience in the field of mobile marketing then digital marketing, Shaimaa Started her career in Business development focusing on content syndication and creation for different mobile different channels from SMS, through WAP reaching mobile portals and application.  By 2009, she started focusing on digital marketing, providing digital marketing strategies to a long list of clients in different Industries including FMCG, Banking, Real Estate and Telecommunication.

From digital media planning and buying to social media management and creative content development, She has been through all different aspects of digital marketing.

She worked for local digital agencies and multinational media houses growing a solid experience in the field.

Youmna Borghol| PHD

Choueiri Group

Head of Data

Passionate media, data, advertising, and technology executive with balance of strategic thinking and leadership and hands on operational experience across the advertising industry. Over 10 years of business experience with a solid background in data and marketing analytics and a PhD in social media analytics.

Youmna started her career at National ICT Australia as a Data Scientist specializing in data, analytics and predictive models for social media. She then moved to Mediacom Australia as the Director of Business Science, focusing on data-driven marketing and communications strategies to solve real business objectives for advertisers. Today, she heads the Data department at Choueiri Group; where I oversee all aspects of the data team and data-related product solutions on both the buy and sell sides.

Hind AbuAlia

MBC Group

Head of Digital Commercial

Hind has over 12 years of experience across digital media, advertising, marketing, brand and media strategy across MENA. Her background combines tech, agency and publisher knowledge across a range of industries. Before joining MBC, Hind headed regional creative and media planning at Publicis for leading electronics, telco, FMCG and automotive brands.
Joining MBC 5 years ago, she leads and develops the commercial strategy, planning and operation of MBC’s digital business. She is responsible for ensuring all commercial digital targets are achievable with the right audiences, media, adtech stack and martech infrastructure to support digital video and branded communication across all screens.

Hind is a graduate of Harvard Business School. Her role is integral in expanding MBC’s digital business; she has succeeded at scaling the digital commercial business across the region, driving revenue growth and ensuring the business delivers world class solutions in line with global standards of commercial strategy.

Hesham Shata

Think Marketing

CEO of Innovlutions Digital Solutions

Hesham Shata is the Founder and CEO of Think Marketing.
Shata started working in digital marketing as a hobby driven by passion before it turns into a professional career to face complex digital challenges in the evolving digital media landscape.
He’s a non-traditional strategic thinker, analyzer and ideas igniter. Currently he is responsible for helping the teams with strategic ideas and managing the flow of clients operations in Think Marketing Lab using sophisticated digital marketing tactics and digital media analytics to guide premium brand’s digital businesses in addition to his role of consultancy.
Recently launched Ramadan Hub to be the world’s 1st platform focusing on providing digital media insights for Ramadan campaigns combining digital media analytics from different social media channels to help marketers better understand and measure campaigns results.
Years before establishing Think Marketing, Shata was the Business Development Manager at Ark Development then joined Digital Marketing Arts Academy in the period from 2012 to 2013. He was also the General Manager at Social Media Radar when his team gained the Technology Innovation Award 2012 from Technology Innovation & Entrepreneurship Center (TIEC).
This includes working closely with The Egyptian Ministry of Communications and Information Technology (MCIT), Vodafone Egypt, Contact Finance, OPPO Camera Phone, TECNO mobile, Wai Degla Finance, Tarek Nour Advertising and Weber Shandwick.
Shata has B. Sc, Chemistry – Biology at the University in Cairo.

Mohamed Megahed

Connect ads

VP Commercial

Mohamed Megahed has been leading the lookout for digital expansions and advancements in MENA for over 10 years, helping top brands in LEVANT, GCC, and North Africa build ROI driven digital strategies. In his capacity as a VP Commercial  for the leading digital media provider in the region, Megahed is regarded as the go-to expert when it comes to rolling out digital product advancements, and has eliminated the entry barriers for the world’s top digital players like Facebook, Twitter, LinkedIn, and Tube mogul, to extend their digital advertising services and solutions to the MENA region conclusively.