Marketing Kingdom Canada 2

3-4 October, Edmonton

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About the Event

Welcome to the second edition of Canada's coolest marketing event.

Taking place from 3-4 October in Edmonton, the Marketing Kingdom Canada will cover the latest trends and challenges in today's fast changing marketing world.

Discussion topics include:

  • Create More Successful Content Based In Data
  • Use Social Listening To Find The Next Big Thing
  • Storytelling in the Age of Chatbots and AI
  • Video Marketing: Top Trends & How to Master Them
  • Key Metrics and Strategies for Measuring Success and Engagement.
  • Customizing the Customer Journey

 

Facts & Figures

  • The first ever Marketing Kingdom conference was held in Zagreb in March 2011.
  • 18 countries around the world have hosted the Marketing Kingdom including: Azerbaijan, Qatar, Bahrain, Turkey, Morocco, Jordan and Lebanon
  • The first ever edition of the Marketing Kingdom in North America was held from 18-19 October in Vancouver and included speakers from Lego, Twitter, Starbucks, PepsiCo, Westjet and SAP, to name but a few.

Speakers

James Gregson Lego

Thom Lytle Dell

Amisha Gandhi Analyst & Partners, SAP ARIBA

Paul Fabretti Microsoft Design Team

Kate Leadbeater DDB Canada

Adam Besse Agency Media

Maksimilian Kallhed The Pop Up Agency

Courtney Lawrence lululemon athletica

Rashel Hariri Shopify

Carly Dybka Immigration, Refugees and Citizenship Canada

Morgan Chemij HP

Jennifer Brady Edelman

Agenda

09.00

Registration and Morning Coffee

09.50

Opening Remarks

10.00 

Interactive Workshop: Marketing And Design Thinking: You Only Need 48h To Solve a Marketing Brief
The Pop Up Agency is a creative agency, known for travelling the world and solving marketing communications problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire marketing professionals to open up their eyes for a different way of working and plant a seed for a new industry movement.
Maksimilian Kallhed, Co-Founder and Partner, the Pop Up Agency

12.00 

Lunch for Speakers and Delegates

13.00 

Avoiding Frankenstein’s Monster: Finding a Consistent Brand Voice in the Digital Age


Thom Lytle, Senior Director Social Business and Digital Marketing, Dell

13.45Your 2020 Ad Strategy: Effectiveness in the New World of Digital
Kate Leadbeater, VP Digital, DDB Canada
14.15 

Interactive Dicussion with Speakers and Delegates Moderated by Puneeta McBryan, Past President on the Advertising Club of Edmonton (ACE) and Director, Account Services, ZGM Modern Marketing Partners

14.30 

Networking and Refreshment Break

15.00 

Case Study by Lego: Building Social Value Brick by Brick


James Gregson, Senior Manager - Global Lead for IP Social Media Strategy, LEGO Group

15.30

 Creating More Successful Content Based on Data
Carly Dybka, Assistant Director, Social Media & Care, Immigration, Refugees and Citizenship Canada

16.00 

Interactive Discussion with Speakers and Delegates Moderated by Neil Malik, Director of Client Services, Daily Hive

16.15 

End of Day One

09.00

Morning Coffee

10.00 

Voice,Search & Conversational Commerce: What You Really Need to Know
Morgan Chemji, Director II: Marketing & CRM Americas HP.com, HP

10.30 

Key Metrics and Strategies for Measuring Success and Engagement
Rashel Hariri, Social Strategy Lead, Shopify

11.00 

Humanizing Your Brand: Gain a Better Understanding of Your Customers Through In-depth Qualitative Research
Courtney Lawrence, Director, Strategic Insights and ForesightLululemon Athletica

11.30

Interactive Discussion with Speakers and Delegates Moderated by Renny Wong, Marketing Manager, Local Marketing at Edmonton Journal

12.00

Lunch for Speakers and Delegates

13.00 

The Keys to Successful B2B Content and Influence Programs
– The opportunities to scale quality content with B2B influencers
– How SAP has been able to scale influence to impact results
– What to avoid and what to plan for to scale influencer content
Amisha Gandhi, VP Influencer Marketing, SAP Ariba

13.30 

Keeping Your Marketing & Comms Strategies Up-To-Date With Platform Updates And Innovations For Continued Audience Engagement
Paul Fabretti, Director of Communications, Microsoft

14.00

Interactive Discussion with Speakers and Delegates

14.30

Networking and Refreshment Break

15.00 

Video Marketing: Top Trends & How to Master Them
Adam Besse, President, Agency Media

15.30 

Trust in Social Media and Influencer Marketing: Activate Trusted Voices, Develop Relationships and Collaborate & Measure and Optimize to Achieve Goals
Jennifer Brady, Senior Director, Digital Strategist, Edelman 


 
16.00

Interactive Discussion with Speakers and Delegates Moderated by Adam Besse, President, Agency Media

16.30

End of Marketing Kingdom Canada 2

Our partners

Media Partners

Supported by

Venue

Fantasyland Hotel West Edmonton Mall , Edmonton, Canada

Fantasyland Hotel West Edmonton Mall 
Address: 17700 87 Ave NW, Edmonton, AB T5T 4V4, Canada
Phone: +1 800-737-3783

Fantasyland Hotel is located within North America’s most comprehensive retail and entertainment complex, West Edmonton Mall. The hotel is ideal for any adventure seeker as its uniquely decorated theme rooms will allow you to live out your fantasy. Feel like an astronaut in the space room, live like a Caesar in one of the Roman rooms, relax on an island in the modern Polynesian rooms and experience several other ageless, exotic locales in the many other theme rooms offered.