Marketing Kingdom Canada 2

3-4 October, Edmonton

About the Event

Welcome to the second edition of Canada's coolest marketing event.

Taking place from 3-4 October in Edmonton, the Marketing Kingdom Canada will cover the latest trends and challenges in today's fast changing marketing world.

Discussion topics include:

  • Create More Successful Content Based In Data
  • Use Social Listening To Find The Next Big Thing
  • Storytelling in the Age of Chatbots and AI
  • Video Marketing: Top Trends & How to Master Them
  • Key Metrics and Strategies for Measuring Success and Engagement.
  • Customizing the Customer Journey

 

Only

160days

13hours

53min

UNTIL THE EVENT

Facts & Figures

  • The first ever Marketing Kingdom conference was held in Zagreb in March 2011.
  • 18 countries around the world have hosted the Marketing Kingdom including: Azerbaijan, Qatar, Bahrain, Turkey, Morocco, Jordan and Lebanon
  • The first ever edition of the Marketing Kingdom in North America was held from 18-19 October in Vancouver and included speakers from Lego, Twitter, Starbucks, PepsiCo, Westjet and SAP, to name but a few.

Speakers

Thom Lytle Dell

Beverly Jackson MGM Resorts International

James Gregson Lego

Amisha Gandhi Analyst & Partners, SAP ARIBA

Adam Besse Agency Media

Maksimilian Kallhed The Pop Up Agency

Courtney Lawrence lululemon athletica

Rashel Hariri Shopify

Carly Dybka Immigration, Refugees and Citizenship Canada

Morgan Chemij HP

Jennifer Brady Edelman

Agenda

09.00

Registration and Morning Coffee

09.50

Opening Remarks

10.00 

Interactive Workshop: Marketing And Design Thinking: You Only Need 48h To Solve a Marketing Brief
The Pop Up Agency is a creative agency, known for travelling the world and solving marketing communications problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire PR professionals to open up their eyes for a different way of working and plant a seed for a new industry movement.
Maksimilian Kallhed, Co-Founder and Partner, the Pop Up Agency

12.30

Lunch for Speakers and Delegates

13.30 

How the Content Strategy at MGM Resorts Ties All the Brands Together Even Though Each One has its Own Tone and Voice
Beverly Jackson, VP Social Portfolio Strategy, MGM Resorts International 

14.00 

Avoiding Frankenstein’s monster: Finding a Consistent Brand Voice in the Digital Age


Thom Lytle, Senior Director Social Business and Digital Marketing, Dell

14.30

Interactive Discussion with Speakers and Delegates

15.00

Networking and Refreshment Break

15.30

Case Study by Lego: Building Social Value Brick by Brick


James Gregson, Senior Manager - Global Lead for IP Social Media Strategy, LEGO Group

16.00

Creating More Successful Content Based on Data
Carly Dybka, Assistant Director, Social Media & Care, Immigration, Refugees and Citizenship Canada

16.30 Interactive Discussion with Speakers and Delegates
17.00

End of Day One

09.00

Morning Coffee

10.00 

Humanizing Your Brand: Gain a Better Understanding of Your Customers Through In-depth Qualitative Research
Courtney Lawrence, Director, Whitespace Insights, Lululemon Athletica 

10.30 

Key Metrics and Strategies for Measuring Success and Engagement
Rashel Hariri, Social Strategy Lead, Shopify

11.00

Session TBC

11.30

Interactive Discussion with Speakers and Delegates

12.00

Lunch for Speakers and Delegates

13.00 

Video Marketing: Top Trends & How to Master Them
Adam Besse, President, Agency Media

13.30 

Voice,Search & Conversational Commerce: What You Really Need to Know
Morgan Chemji, Director II: Marketing & CRM Americas HP.com, HP

14.00

Interactive Discussion with Speakers and Delegates

14.30

Networking and Refreshment Break

15.00 

The Keys to Successful B2B Content and Influence Programs
– The opportunities to scale quality content with B2B influencers
– How SAP has been able to scale influence to impact results
– What to avoid and what to plan for to scale influencer content
Amisha Gandhi, VP Influencer Marketing, SAP Ariba

15.30 

Trust in Social Media and Influencer Marketing: Activate Trusted Voices, Develop Relationships and Collaborate & Measure and Optimize to Achieve Goals
Jennifer Brady, Senior Director, Digital Strategist, Edelman 


 
16.00

Interactive Discussion with Speakers and Delegates

16.30

End of Marketing Kingdom Canada 2

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