Registration and Morning Coffee
Opening Remarks
Interactive Workshop: Marketing And Design Thinking: You Only Need 48h To Solve a Marketing Brief
The Pop Up Agency is a creative agency, known for travelling the world and solving marketing communications problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire marketing professionals to open up their eyes for a different way of working and plant a seed for a new industry movement.
Maksimilian Kallhed, Co-Founder and Partner, the Pop Up Agency
Lunch for Speakers and Delegates
Avoiding Frankenstein’s Monster: Finding a Consistent Brand Voice in the Digital Age
Thom Lytle, Senior Director Social Business and Digital Marketing, Dell
Kate Leadbeater, VP Digital, DDB Canada
Interactive Dicussion with Speakers and Delegates Moderated by Puneeta McBryan, Past President on the Advertising Club of Edmonton (ACE) and Director, Account Services, ZGM Modern Marketing Partners
Networking and Refreshment Break
Case Study by Lego: Building Social Value Brick by Brick
James Gregson, Senior Manager - Global Lead for IP Social Media Strategy, LEGO Group
Creating More Successful Content Based on Data
Carly Dybka, Assistant Director, Social Media & Care, Immigration, Refugees and Citizenship Canada
Interactive Discussion with Speakers and Delegates Moderated by Neil Malik, Director of Client Services, Daily Hive
End of Day One
Morning Coffee
Voice,Search & Conversational Commerce: What You Really Need to Know
Morgan Chemji, Director II: Marketing & CRM Americas HP.com, HP
Key Metrics and Strategies for Measuring Success and Engagement
Rashel Hariri, Social Strategy Lead, Shopify
Humanizing Your Brand: Gain a Better Understanding of Your Customers Through In-depth Qualitative Research
Courtney Lawrence, Director, Strategic Insights and Foresight, Lululemon Athletica
Interactive Discussion with Speakers and Delegates Moderated by Renny Wong, Marketing Manager, Local Marketing at Edmonton Journal
Lunch for Speakers and Delegates
The Keys to Successful B2B Content and Influence Programs
– The opportunities to scale quality content with B2B influencers
– How SAP has been able to scale influence to impact results
– What to avoid and what to plan for to scale influencer content
Amisha Gandhi, VP Influencer Marketing, SAP Ariba
Keeping Your Marketing & Comms Strategies Up-To-Date With Platform Updates And Innovations For Continued Audience Engagement
Paul Fabretti, Director of Communications, Microsoft
Interactive Discussion with Speakers and Delegates
Networking and Refreshment Break
Video Marketing: Top Trends & How to Master Them
Adam Besse, President, Agency Media
Trust in Social Media and Influencer Marketing: Activate Trusted Voices, Develop Relationships and Collaborate & Measure and Optimize to Achieve Goals
Jennifer Brady, Senior Director, Digital Strategist, Edelman
Interactive Discussion with Speakers and Delegates Moderated by Adam Besse, President, Agency Media
End of Marketing Kingdom Canada 2
