Cüneyt Devrim

IAB Turkey Board Member

Project House Managing Partner

He co-founded the leading digital advertising agency Project House Ä°stanbul 17 years ago. Throughout the years agency became the fastest growing company in the EMEA region, won 33 awards and lead the digital advertising revolution in its region. In 2010 Project House sold its controlling shares to Havas Worldwide (formerly known as Euro RSCG Worldwide) and became one of the first digital agencies to be part of a global ad network from Turkey. Cuneyt co-founded Direct Marketing Association of Turkey and IAB Turkey and still in the board of directors of IAB TR. He held many jury posts in the advertising awards like MIXX, GIA, Crystal Apple etc. He also teaches at Bilgi University in Istanbul on Communication in Internet Age. Lecturing in many conferences and universities about digital advertising. He is currently working as a managing partner at Project House HAVAS.

Lars Silberbauer

LEGO Group

Senior Global Director

Lars is Global Director of Social Media at LEGO and is driving the well known and innovative toy company’s social media strategy and execution. He leads a global team of social media marketeers that drives the real time engagement with consumers world wide. Previously he worked for 10 years in the digital and broadcast media industry as digital strategist and later creative manager driving digital strategy and leading project development for Danish Broadcasting Corporation. He has also worked in the US, driving web development and user research. He holds and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.

Eda Önsel

MEC

Partner, Innovation

An Alumn of Uskudar American Academy, she has a B.S. in Industrial Engineering from Koc University and a M.A. in Integrated Marketing Communications from Emerson College, Boston. She began her career in Mediadge:cia in NY HQ as a Senior Digital Analyst for AT&T and Volkswagen. After 3 years of experience in NY, she moved to Istanbul MEC as a senior digital planner and then worked as Head of Digital for 3 years. Since June 2015 operates as the Partner, Innovation serving a wide variety of clients to merge media with technology and lead a team of 21 digital addicts !

Maksimilian Kallhed

The Pop Up Agency

Founder, Director

Maksimilian Kallhed is a strong believer in the impossible. With the right tools and mindset you will get further than you could ever imagine. As a co-founder of The Pop Up Agency, Maks has traveled to over 30 countries and 48 cities with the mission to re-define how we use creativity in business. He has worked for some of the most innovative companies in the world, Coca Cola, Facebook and Conde Nast to mention a few. He is a frequent speaker at global creative festivals such as Cannes Lions, Eurobest, Dubai Lynx and Golden Drum. Maks is also a lecturer at two of the most progressive creative schools, Hyper Island and Central Saint Martins. In February 2016, Maksimilian was nominated for influencer of the year by Creative Pool Networks.

John Brown

Hotwire PR

Director, Head of Engagement

John heads Engagement at Hotwire, and he oversees innovation and digital communications and help clients to creatively engage their audiences. His responsibilities also include providing creative counsel to clients ranging from start-ups to publicly traded businesses.

Richard Harless

Shazam Entertainment

Country Manager, Germany

Richard Harless is the Country Manager, Germany of Shazam Entertainment, Ltd. In his current role, Mr. Harless is responsible for all of Shazam’s commercial activities in the German market. Prior to Shazam, he served as EU Director for mobile advertising network Airpush launching their European based operations. Previously he worked in the US as Strategy Director for mobile advertising startup Mobile Posse and at AOL where managed the XM Radio implementation with AOL Radio. Mr. Harless holds a Bachelor of Arts from West Virginia University and Master of Business Administration and Master of International Management degrees from the University of Maryland.

Tim McLoughlin

Hotels.com

Head Of Social Media

Tim McLoughlin is the head of social media for Hotels.com. Previously he was heading Social Media at Saatchi and Saatchi where he led social strategy for brands such as Toyota and Visa matching creative ideas to effective execution. He is passionate about how technology changes human behaviour and consumer engagement with brands, politics and sport. As a political blogger he was once named “one of the ten cleverest men in Britain” and comments regularly about politics on TV and radio.

Abraham Abbi Asefaw

The Pop Up Agency

Founder And Director

Abraham Asefaw has a natural interest and sees potential in almost everything. People and culture are his main interest, which might come from the fact that he lived in three countries before the age of seven. This exposure to different cultures continued as he grew up in a very multicultural part of Sweden. Today he says that ‘no brief is harder than some of the things I had to handle growing up,’ which explains his calmness both towards teams and clients. Working globally is a must as he believes that constant exposure to new things makes you smarter, faster and more interesting.

Amira Rashad

Facebook

Regional Head Of Brand Advertising

Daniel Fellows

Vodafone/Microsoft

Senior Digital Manager

Pierandrea Quarta

Procter & Gamble

Head&Shoulders, Global Digital Brand Manager

Pierandrea Quarta is the Global Digital Marketing Manager for Head&Shoulders at Procter & Gamble, based in Geneva. He is in charge of the brand digital strategy, content development, and platforms management. He is passionate about social media, and fascinated by the frequency at which it revolutionizes the marketing world. Prior to Procter& Gamble, he has held marketing roles with Bacardi in Barcelona, and with L’Oréal in Paris. He is a graduate of ESADE Business School and Bocconi University.

Andreas Toscano Mielenhausen

Google Creative Services EMEA

Creative Lead

Andrea is currently the Creative Director of Google'ss ZOO for Italy and Spain and works out of Milan. Before moving to Italy in October 2012, he was for three years Google's Creative Lead in Russia. Previously he was Creative Director at Lowe Adventa and Creative Director at BBDO in Moscow.

Scott Thwaites.

Twitter

MENA Partner Manager

Scott manages Twitter's sales partnerships across EMEA. He is responsible for managing Twitter's sales partners across EMEA to deliver healthy growth. Prior to Twitter, Scott worked for Ad Dynamo in South Africa, where he was the head of Twitter's Advertising Operations and played a fundamental role in the setup and running of Ad Dynamo's Twitter Ad Sales Partnership in South Africa. Before that he worked in other roles in Ad Dynamo such as Head of Global Projects and Client Services Director.

Katie Morse

Nielsen

VP, Digital Marketing

Katie Morse is currently the Vice President, Digital Marketing at Nielsen. She joined the company in 2014 and has previously worked on digital marketing initiatives for brands including American Express, Radian6, and Billboard – including creating the social media strategy for the 2012 and 2013 Billboard Music Awards. In her role at Nielsen, she is responsible for leading social media, search marketing and analytics initiatives, and providing guidance and counsel to Nielsen’s marketing, communications, data science and operations teams in 106 markets around the world with proactive consumer marketing efforts and reputation management issues. Katie holds a bachelor of science in Business (Marketing) from North Carolina State University and sits on the advisory board for The Ticket Fairy, and recently won a Shorty Award for Nielsen’s “Nielsen Around The World” campaign.