Don’t miss out on Europe’s most innovative marketing event in 2016!
You can’t master the latest marketing trends and challenges from behind your desk!
Join us from 26-27 May 2016 in Istanbul and spend two days surrounded by some of the most stimulating and forward-thinking people in the world -- the instant cure to a creative burnout.
The Marketing Kingdom Istanbul is all about building a creative community that will provide you with support, value and opportunity to make things happen.
09.00 Registration And Morning Coffee
10.00 Chairman’s Opening Remarks
10.15 Using Technology To Tell Your Brand Story: Engage Your Audience Instead Of Shouting At Them
Andreas Toscano Mielenhausen, Creative Lead, Google Creative Services EMEA
10.45 Leveraging User Generated Content To Engage Consumers, Lift Conversions And Boost Commerce
Daniel Fellows, Senior Digital Manager, Vodafone/Microsoft
11.15 Interactive Discussion With Andreas and Daniel
11.45 Networking And Refreshment Break
12.15 Introduction of IAB Turkey
Cüneyt Devrim, Project House Managing Partner, IAB Turkey Board Member
12.30 The Power Of #Now
Scott Thwaites, EMEA Partner Manager, Twitter
13.00 Personalized Campaigns On Social Media: How Brands Are Using The Rich Set Of Targeting Data To Creatively Target People Through
Tim McLoughlin, Head Of Social Media, Saatchi And Saatchi
13.30 Interactive Discussion With Scott And Tim
14.00 Lunch For Speakers And Delegates
15.00 Storytelling Across Multiple Devices: What Works, What Doesn’t?
Pierandrea Quarta, Global Digital Brand Manager, Head & Shoulders, Procter & Gamble
15.30 Social Media @ Lego: Bulding Social Value Brick By Brick
Lars Silberbauer, Global Head of Social Media and Search, Lego
16.00 Interactive Discussion With Pierandrea and Lars
16.15 End Of Day One
09.00 Morning Coffee
10.00 Chairman’s Opening Remarks
10.15 Understanding The Challenges And Opportunities In Mobile Marketing
Amira Rashad, Regional Head of Brand Advertising, Facebook
10.45 The Evolution Of The Smartphone: Why ‘Mobile First’ Needs To Be Front And Center Of Your Marketing Strategy
Richard Harless, Country Manager Germany, Shazam
11.15 Interactive Discussion With Amira And Richard moderated by EDA ÖNSEL, Partner, Innovation, MEC
11.45 Networking And Refreshment Break
12.15 Integration Of Search And Social Media —Strategies, Data Sources, And Tips/Tricks For Success
Katie Morse, VP, Social and Search, Nielsen
12.45 How Community Management In Social Media Is Dead - Instead It's Community Excitement
John Brown, Director, Head Of Engagement, Hotwire PR
13.15 Creating Iconic Content: How To Use Emotion In Advertising Content To Hook The Audience
Ania Jakubowski, General Manager, Poland and the Baltic, Coca-Cola
13.45 Interactive Discussion With Katie, John and Ania
14.15 Lunch For Speakers And Delegates
15.15 We Only Need 48h To Solve A Marketing Problem
The Pop Up Agency is a creative agency, known for travelling the world and solving marketing problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire marketeers to open up their eyes for a different way of working and plant a seed for a new industry movement.
Maksimilian Kallhed And Abraham Abbi Asefaw, Founders And Directors, The Pop Up Agency
17.00 End Of Marketing Kingdom Istanbul
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
