Marketing Kingdom Istanbul

May 26, 2016 - May 27, 2016, in Istanbul, Turkey


Marketing Kingdom Istanbul


May 26, 2016 - May 27, 2016, in Istanbul, Turkey

About the Event

Don’t miss out on Europe’s most innovative marketing event in 2016!

The Marketing Kingdom Istanbul is all about building a creative community that will provide you with support, value and opportunity to make things happen.

You can’t master the latest marketing trends and challenges from behind your desk!

Join us from 26-27 May 2016 in Istanbul and spend two days surrounded by some of the most stimulating and forward-thinking people in the world -- the instant cure to a creative burnout.


Amira Rashad Facebook

Daniel Fellows Vodafone/Microsoft

Pierandrea Quarta Procter & Gamble

Andreas Toscano Mielenhausen Google Creative Services EMEA

Scott Thwaites. Twitter

Cüneyt Devrim IAB Turkey Board Member

Lars Silberbauer LEGO Group

Eda Önsel MEC

Maksimilian Kallhed The Pop Up Agency

John Brown Hotwire PR

Richard Harless Shazam Entertainment

Tim McLoughlin

Abraham Abbi Asefaw The Pop Up Agency

Katie Morse Nielsen



Registration And Morning Coffee


Chairman’s Opening Remarks


Using Technology To Tell Your Brand Story: Engage Your Audience Instead Of Shouting At Them

Andreas Toscano Mielenhausen, Creative Lead, Google Creative Services EMEA


Leveraging User Generated Content To Engage Consumers, Lift Conversions And Boost Commerce

Daniel Fellows, Senior Digital Manager, Vodafone/Microsoft


Interactive Discussion With Andreas and Daniel


Networking And Refreshment Break


Introduction of IAB Turkey
Cüneyt Devrim, Project House Managing Partner, IAB Turkey Board Member


The Power Of #Now

Scott Thwaites, EMEA Partner Manager, Twitter


Personalized Campaigns On Social Media: How Brands Are Using The Rich Set Of Targeting Data To Creatively Target People Through

Tim McLoughlin, Head Of Social Media, Saatchi And Saatchi


Interactive Discussion With Scott And Tim


Lunch For Speakers And Delegates


Storytelling Across Multiple Devices: What Works, What Doesn’t?

Pierandrea Quarta, Global Digital Brand Manager, Head & Shoulders, Procter & Gamble


Social Media @ Lego: Bulding Social Value Brick By Brick

Lars Silberbauer, Global Head of Social Media and Search, Lego


Interactive Discussion With Pierandrea and Lars


End Of Day One


Morning Coffee


Chairman’s Opening Remarks


Understanding The Challenges And Opportunities In Mobile Marketing

Amira Rashad, Regional Head of Brand Advertising, Facebook


The Evolution Of The Smartphone: Why ‘Mobile First’ Needs To Be Front And Center Of  Your Marketing Strategy

Richard Harless, Country Manager Germany, Shazam


Interactive Discussion With Amira And Richard moderated by EDA ÖNSEL, Partner, Innovation, MEC


Networking And Refreshment Break


Integration Of Search And Social Media —Strategies, Data Sources, And Tips/Tricks For Success

Katie Morse, VP, Social and Search, Nielsen


How Community Management In Social Media Is Dead - Instead It's Community Excitement

John Brown, Director, Head Of Engagement, Hotwire PR


Creating Iconic Content: How To Use Emotion In Advertising Content To Hook The Audience

Ania Jakubowski, General Manager, Poland and the Baltic, Coca-Cola


Interactive Discussion With Katie, John and Ania


Lunch For Speakers And Delegates


We Only Need 48h To Solve A Marketing Problem
The Pop Up Agency is a creative agency, known for travelling the world and solving marketing problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire marketeers to open up their eyes for a different way of working and plant a seed for a new industry movement.

Maksimilian Kallhed And Abraham Abbi Asefaw, Founders And Directors, The Pop Up Agency 


End Of Marketing Kingdom Istanbul

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