Registration and Morning Coffee

AI Revolution: Transforming the Marketing Landscape
In this session, delve into the dynamic realm of artificial intelligence (AI) and its profound impact on the marketing world. Discover how AI is reshaping traditional marketing practices, from personalized customer experiences to predictive analytics and beyond. Explore the essential tools and strategies every marketer should embrace to stay ahead in today's fast-paced digital environment. Gain insights into cutting-edge AI technologies that empower marketers to streamline processes, enhance campaign effectiveness, and unlock new opportunities for growth. Join us as we unravel the transformative potential of AI in revolutionizing the way we approach marketing.
HUGO FAUSTINO, FORMER DIGITAL (NIKE.COM) LAUNCH CAMPAIGNS MANAGER, EMEA/WE-XCAT, NIKE

Mastering Short-Form Magic: TikTok & Reels Marketing
Uncover actionable strategies and insights for leveraging these dynamic short-form video platforms to their fullest potential. Join us as we delve into tactics tailored for engaging Gen Z and millennial viewers, ensuring your brand stands out in the crowded digital landscape.
STEPHANIE HULBERT-THOMAS, BRAND DIRECTOR & CO-FOUNDER, GANGGANG LTD

 Revolutionize Your Brand: Embracing Video in Modern Marketing
Discover the unparalleled impact of video in modern marketing and learn how to leverage its power for your brand. This session will explore the effectiveness of video content in capturing attention, conveying messages, and driving engagement. Gain insights into best practices for creating compelling video content across various platforms and formats. Whether you're a novice or seasoned marketer, this session will equip you with the knowledge and strategies to harness the full potential of video in your marketing campaigns.
CHARLES KERR, STRATEGIC PARTNER MANAGER, YOUTUBE

Lunch for Speakers and Delegates

Finding Your Place: Brand Positioning Strategies for Success
Join us to explore the art of brand positioning and uncover practical strategies to establish your brand in the market. Learn how to define your unique value proposition and effectively communicate it to your audience. Gain insights into competitor analysis and market research to identify opportunities for differentiation. This session will equip you with the tools and techniques to position your brand for success and create meaningful connections with your target market.
IRIS AU, FORMER HEAD OF BRAND MARKETING, FIFA

Unlocking Success: Shopify's Approach to Influencer Collaboration
Join Vérane Pède, Shopify’s Influencers Partnership Lead, for an in-depth exploration of how Shopify empowers influencers in the digital age. Discover the tools and strategies available to diversify revenue streams, forge meaningful connections with brands and build content worth watching. Gain valuable insights into the evolving landscape of entrepreneurship and learn how influencers can leverage Shopify to thrive in today's competitive market. Don't miss this opportunity to chart the course for your entrepreneurial journey with Shopify.
VÉRANE PÈDE, INFLUENCER PARTNERSHIPS LEAD, EMEA, SHOPIFY

Networking and Refreshment Break

Unlocking Your Personal Brand: Empowering Employees to Shine Brighter
In this engaging presentation, Amrita will share the power of personal branding and present practical strategies to unleash your unique identity in the professional world. From identifying your core values and strengths to leveraging the right tools and platforms, attendees will gain insights on how to authentically amplify their personal brand. The session will explore how individuals can position themselves as thought leaders within their organization, driving impact and influence. Get ready to ignite your personal brand and stand out in the crowd!
AMRITA LAL, SENIOR CLIENT SOLUTIONS MANAGER - PRIVATE ASSETS, LINKEDIN

Beyond Transactions: Unveiling the Transformative Power of E-commerce
Join Kremena as she explores the transformative power of e-commerce in her keynote, "Beyond Transactions." Discover how businesses can go beyond mere transactions to build lasting relationships with customers. By meeting evolving expectations, fostering community, and embracing innovation, e-commerce has the potential to create meaningful connections and make a positive impact in the world.
KREMENA YORDANOVA, FORMER DIRECTOR MARKETING ACTIVATIONS, REEBOK ECOM, ADIDAS

End of Marketing Kingdom Malta 4