On October 10, the spotlight turns to Malta for the fifth edition of Marketing Kingdom Malta — Europe’s boldest, most future-focused gathering of marketers, communicators, brand builders, and digital disruptors.
This is your chance to be in the room where the next era of marketing is being shaped — alongside leaders from Sky, Danone, Weber Shandwick, Spotify, HSBC, Philips, VEVO, and more.
We offer group discounts of up to 20% — a perfect way to upskill together.
Contact Rabije at [email protected] to learn more.
The rules of marketing are being rewritten in real time.
AI is transforming how we create, connect, and convert.
Social platforms are evolving by the minute.
And in a world of algorithms, ad fatigue, and rising skepticism, brands must now fight harder than ever — not just for attention, but for trust.
Coming with your colleagues? Contact us today for more info about our group discounts!
This is not just a conference. It’s your advantage.
The future of marketing is being written. Will your name be in the story?
09.00 Registration and Morning Coffee
10.00 AI Essentials: Must-Have Tools for Marketing and Communications Pros
AI isn’t the future of marketing and communications—it’s the now. In this dynamic and practical session, James and Kahmen Lai will introduce the most impactful AI tools available today, handpicked for marketing and communications professionals looking to elevate their strategy and performance.
From automating content creation and optimizing campaigns to real-time audience analysis and workflow efficiency, you’ll discover how these tools can save time, spark creativity, and deliver measurable results. Whether you're managing brand storytelling, digital engagement, or internal comms, this session will give you the AI toolkit you can start using immediately.
James Robertson, Executive Vice President, Digital & AI, Weber Shandwick
Kahmen Lai, Director, Head of Digital Solutions, Digital Health UK, Weber Shandwick
10.40 Stories That Move: Winning in the Creator Economy with Authentic Content
In today’s creator-driven landscape, content is more than communication—it’s connection. In this session, Simon will show you how to harness the power of storytelling to stand out, engage your audience, and build lasting brand affinity. You’ll learn how to create content that works across platforms, collaborate authentically with creators, and navigate the fast-evolving dynamics of the creator economy to turn attention into real action.
Simon Jenkins, Global Head of Creative Intelligence, Spotify
11.20 Building Audience Loyalty on Social Media Through Authentic Storytelling and Content
In a world overwhelmed by content, audiences crave connection. This session explores how brands can earn trust and long-term loyalty through honest, human-centered storytelling. Learn how to craft narratives that resonate, inspire, and keep your audience coming back for more.
Gabriela Torres, Audience Development Lead, Sky
12.00 Lunch for Speakers and Delegates
13.00 Digital Leadership: Inspiring and Empowering Teams to Drive Transformation
Change is the only constant, and we all aspire to stay ahead of the curve and remain future-proof. Yet, it can get at times very confusing – where to start, where to go, how to get there?
To make sure we thrive in this fast-evolving world, we need to rely on a few fundamental principles. What are those? How can you make sure that the transformation you are driving is going to be a top, not a flop?
Alexandra Illiashova, Head of Integrated Brand Communications, Danone BENELUX
13.40 Blueprint for Impact: Building a Modern Marketing Strategy That Delivers
In a world where attention is short and competition is fierce, a strong marketing strategy is no longer optional — it's essential. In this session Helen will reveal the blueprint for building a modern marketing strategy that drives real results. From aligning brand purpose with customer expectations to leveraging the latest tools, platforms, and content formats, you'll learn how to craft strategies that cut through the noise, create real impact, and deliver measurable growth in 2026 and beyond.
Helen Freer, Senior Marketing Manager, Global Brand, HSBC
14.20 Networking and Refreshment Break
14.50 Social Media Tactics that Work: Lessons from Philips
In an ever-evolving digital landscape, cutting through the noise requires more than just presence—it demands precision. In this session, discover how Philips is turning strategy into results through smart, scalable social media tactics that actually work. From platform-specific content to real-time engagement and global-local coordination, learn the behind-the-scenes lessons that are driving impact, brand trust, and measurable outcomes. Walk away with proven tactics you can apply immediately to elevate your own social strategy.
Magdalena Manevska, Director, Head of Social Media, Philips
15.30 The Power of Ad Placement Within Premium Content on YouTube
In a world where attention is fragmented and audiences are increasingly selective, premium content on platforms like YouTube offers brands a unique opportunity to show up where it matters most. This session explores the power of ad placement within trusted, high-quality content—and how it drives better visibility, engagement, and brand safety. Learn how top advertisers are leveraging YouTube’s premium inventory to reach the right audience at the right moment, increase ROI, and align their messaging with content that inspires trust and attention. We’ll break down the data, best practices, and creative strategies that turn passive viewers into loyal customers.
Nav Gadhvi, Senior Manager, International Research, VEVO
16.10 End of Marketing Kingdom Malta 5
Radisson Blu Resort, Malta
Address: St George's Bay St. Julian's, STJ 3391, Malta
Phone: +356 2137 4894
Set on the seafront in St. George's Bay, this 5-star hotel offers central but quiet location in St.Julians. It features 3 outdoor pools, a heated indoor pool and rooms with free WiFi and a large balcony.
Air-conditioned rooms at the Radisson Blu Resort, Malta St. Julian's all come with a TV, free tea and coffee making facilities as well as bottled water upon arrival. All rooms have views of the Mediterranean Sea.
An appetizing selection of snacks, wines and cocktails are available at the Bridge Bar. A generous buffet breakfast is served daily at the Kontiki restaurant. The resort also features a touch of Mediterranean cuisine at Le Bistro and outdoor casual dining at The Edge.
Public transport stop to the capital city Valletta and Hop-on Hop-Off Sightseeing tour is a 2-minute walk from the property. Malta international Airport is a 20-minute drive away.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
