Registration and Morning Coffee

AI Essentials: Must-Have Tools for Marketing and Communications Pros
AI isn’t the future of marketing and communications—it’s the now. In this dynamic and practical session, James and Kahmen Lai will introduce the most impactful AI tools available today, handpicked for marketing and communications professionals looking to elevate their strategy and performance.
From automating content creation and optimizing campaigns to real-time audience analysis and workflow efficiency, you’ll discover how these tools can save time, spark creativity, and deliver measurable results. Whether you're managing brand storytelling, digital engagement, or internal comms, this session will give you the AI toolkit you can start using immediately.
James Robertson, Executive Vice President, Digital & AI, Weber Shandwick
Kahmen Lai, Director, Head of Digital Solutions, Digital Health UK, Weber Shandwick

AI Leadership: Empowering Marketing to Drive Transformation
In this thought-provoking session, Margarita will explore how marketing and communications professionals can step up as strategic leaders in the age of AI. Drawing from real-world experience and practical applications, she’ll uncover how AI can be leveraged not just as a tool, but as a catalyst for organizational transformation. Learn how to identify high-impact AI opportunities, foster a culture of innovation, and lead your teams with confidence into a future shaped by intelligent technologies.
Margarita Lindahl, Head of AI,  Panasonic Connect Europe

Stories That Move: Winning in the Creator Economy with Authentic Content
In today’s creator-driven landscape, content is more than communication—it’s connection. In this session, Simon will show you how to harness the power of storytelling to stand out, engage your audience, and build lasting brand affinity. You’ll learn how to create content that works across platforms, collaborate authentically with creators, and navigate the fast-evolving dynamics of the creator economy to turn attention into real action.
Simon Jenkins, Head of Digital, UK, Edelman

Lunch for Speakers and Delegates

Building Loyalty Through Storytelling: Mastering Your Organic Social Strategy
In this dynamic session, Gabriela will reveal how to craft an organic social media strategy that goes beyond reach to build true audience loyalty. She will walk you through best practices for storytelling that resonates, show how active listening can amplify your content, and explain when—and how—to engage authentically with your audience to strengthen brand awareness and long-term trust.
Gabriela Torres, Audience Development Lead, Sky

Blueprint for Impact: Building a Modern Marketing Strategy That Delivers
In a world where attention is short and competition is fierce, a strong marketing strategy is no longer optional — it's essential. In this session Helen will reveal the blueprint for building a modern marketing strategy that drives real results. From aligning brand purpose with customer expectations to leveraging the latest tools, platforms, and content formats, you'll learn how to craft strategies that cut through the noise, create real impact, and deliver measurable growth in 2026 and beyond.
Helen Freer, Senior Marketing Manager, Global Brand, HSBC

Social Media Tactics that Work: Lessons from Philips
In an ever-evolving digital landscape, cutting through the noise requires more than just presence—it demands precision. In this session, discover how Philips is turning strategy into results through smart, scalable social media tactics that actually work. From platform-specific content to real-time engagement and global-local coordination, learn the behind-the-scenes lessons that are driving impact, brand trust, and measurable outcomes. Walk away with proven tactics you can apply immediately to elevate your own social strategy.
Magdalena Manevska, Director, Head of Social Media, Philips

Networking and Refreshment Break

The Power of Ad Placement Within Premium Content on YouTube
In a world where attention is fragmented and audiences are increasingly selective, premium content on platforms like YouTube offers brands a unique opportunity to show up where it matters most. This session explores the power of ad placement within trusted, high-quality content—and how it drives better visibility, engagement, and brand safety. Learn how top advertisers are leveraging YouTube’s premium inventory to reach the right audience at the right moment, increase ROI, and align their messaging with content that inspires trust and attention. We’ll break down the data, best practices, and creative strategies that turn passive viewers into loyal customers.
Nav Gadhvi, Senior Manager, International Research, VEVO

The 2026 Marketer: Skills That Matter in a Fast-Changing World
As marketing continues to evolve at breakneck speed, the modern marketer must be more than just creative — they must be agile, data-savvy, tech-fluent, and purpose-driven. In this forward-looking panel, industry leaders will unpack the essential skills marketers will need in 2026 and beyond. From mastering AI tools and decoding data to storytelling that builds trust and leading cross-functional teams, this session will explore what it really takes to thrive in tomorrow’s marketing landscape — and how to start building those skills now.
Would you like to be part of this panel? Contact us at [email protected] for more information.

End of Marketing Kingdom Malta 5