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October 18
2015 - October 19, 2015, in Doha, Qatar
Welcome to Qatar's biggest global marketing event!
What can you expect at this year's most anticipated marketing event in the region?
MARKETING KINGDOM MIDDLE EAST 2
Day One, Sunday, 18th October 2015
09.00 Registration And Morning Coffee
10.00 Chairman’s Opening Remarks
10.15 The Power Of #NOW
Benjamin Ampen, Head Of Sales, MENA, Twitter
10.45 “What does ‘Global' REALLY look like??
Rupert Daniels, Global Marketing Director, Cambridge University Press
11.15 Interactive Discussion With Benjamin And Rupert
11.45 Networking And Refreshment Break
12.15 Engaging The Emotional Shopper To Drive Sales
Sam Thomson, Brand And Value Director, The Body Shop
12.45 Social Media And The Customer Journey: How To Put The Customer At The Center Of Your Social Strategy
Paul Fabretti, Global Head Of Social Media, Microsoft
13.15 What Millennials Want - Content Marketing Best Practices
Farimah Moeini, Global Client Director, Yahoo!, MEA
13.45 Interactive Discussion With Sam, Paul and Farimah
14.15 Lunch For Speakers And Delegates
15.15 How To Create A Great Professional Brand For Yourself On The Internet
Ibrahim Badreddeen, Country Manager, Bayt.com
15.40 Identifying And Engaging Your Key Influencers To Enhance Your Brand Credibility
Danny Whatmough, Head Of Digital, Weber Shandwick
16.10 Creating Great: Uncovering The True Power Of Storytelling
Noha Bashir, Director, Social Media CEMEA, Visa
16.40 Interactive Discussion with Danny and Noha
17.00 End Of Day One
MARKETING KINGDOM MIDDLE EAST 2
Day Two, 19th October 2015
09.00 Morning Coffee
10.00 Chairman’s Opening Remarks
10.15 One Not Everyone - Achieving Personalised Marketing At Scale': Case Study By O2
Kristian Lorenzon, Head Of Social Media, O2 (Telefonica UK)
10.45 Influencer Marketing: What Works, What Doesn't
Hussein Dajani, Chief Operating Officer, Hug Digital
11.15 What can modern marketers learn from Ancient Greece?
Georgios Kolovos, Marketing Director, GE
11.45 Interactive Discussion With Kristian, Hussein And Georgios
12.15 Networking And Refreshment Break
12.45 Developing Your Brand Purpose On Facebook And Achieve Greater Business Results
Understand Consumer Behavior on Facebook
• Explore people's need to be social
• Discover the social science behind sharing
• Analyze engagement to reveal social insights
Start With Your Why:
• How your story resonates with social media users
• Your brand purpose - brand briefs + creative examples
13.45 Lunch For Speakers And Delegates
14.30 Workshop Continues
Be Your “Why” on Facebook:
• Learn to speak with authenticity
• Develop the power of imagery
• The importance of brand consistency
Light up the Facebook Feed
• Craft engaging Brand Stories
• Delve into Facebook's publishing pillars
• Sharpen your skills on storytelling tools for social media
About Your Expert Workshop Leader:
Scott Hicks
Advisor: Digital Marketing Strategy, Image Nation Abu Dhabi
Former Client Partner, Facebook MENA
Scott is trilingual (English / Arabic / French) General Management, Marketing and business development executive who builds long term brand value and identifies key business drivers for growth. He executes with a focus on brand strategy, financial objectives and organizational culture. International experience in both mature and developing markets, with an emphasis on blue chip and entrepreneurial startup brands. His pecialties include: Brand and Marketing strategy, Strategic Business Unit General management, P&L,Start-up operations, online Branded Entertainment, Social Media, Broadcast Media Management, and Business Development.
16.30 End Of Marketing Kingdom Middle East 2
Right in the West Bay of Doha, W Hotel has got your insider access to the hottest shopping, buzzing nightlife and the best culinary experiences in Doha. A modern sanctuary above the city, peering out over the blue Arabian Gulf, our signature style and vivid interiors set the scene for unforgettable days and nights.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
