Marketing Kingdom Middle East 3

1st March 2018, Manama, Bahrain

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About the Event

Join us at this year's most innovative marketing event in the Middle East to:

  • Win the big mobile game and setup a winning mobile marketing campaign
  • Embrace passion based marketing and thrive in the era of expression
  • Reach connected customers by enhancing your mobile experience
  • Broadcast interactive content to embrace conversation
  • Use technology to tell your brand story
  • Give your customers what they want by know what whey want

Only

99days

14hours

33min

UNTIL THE EVENT

Facts & Figures

  • The first ever Marketing Kingdom conference was held in Zagreb in March 2012. Since then the event has been hosted in 15 different countries including Serbia, Turkey, Azerbaijan, Georgia, Jordan, Lebanon, Qatar, Egypt and Morocco
  • Over 15,000 marketing professionals from 46 different countries have attended the Marketing Kingdom events around the world in the past five years
  • 213 marketing professionals have presented at the Marketing Kingdom events around the world  from super brands such as Facebook, Twitter, Instagram, Google, Coca-Cola, Rolls Royce Motor Cars and many others

Speakers

Heather Mitchell Unilever Hair Care

Scott Thwaites Twitter

Ian Manning Facebook

Ali Sabkar Social Media Club, Inc. USA

Hussein Dajani Nissan

Jamal Al Mawed Rolls Royce Motor Cars

Khaled Ismail Tetra Pak

Asad Ur Rehman Unilever

Richard Harless Shazam Entertainment

Mike Fairburn Sony Music Entertainment Middle East

Tom Webster Shell

Agenda

08.00

Morning Coffee

09.00

Chairman’s Opening Remarks

09.15

 Social Media Strategic Planning
Ali Sabkar, Global New Chapter Management Director, Social Media Club, Inc. 

09.45 

Winning The Big Mobile Game: Setting Up A Winning Mobile Marketing Campaign
Ian Manning, Head of Agencies, Middle East, Africa and Pakistan, Facebook

10.15

Marketing Your Content On Twitter: Broadcasting Interactive Content To Embrace Conversation
Scott Thwaites, EMEA Partner Manager, Twitter

10.45

From Mobile-First to Mobile-Only: How to Evolve Mobile Experience to Reach Connected Customers
Richard Harless, Country Manager, Germany, Shazam Entertainment 

11.15

Networking And Refreshment Break

11.45

What Corporate Brand Marketers Can Learn From Startups
Khaled Ismail, VP Corporate Communications, Tetra Pak

              
12.15

How We As A Business Have Adapted Our Marketing Strategies To Take On The Music And Wider Marketing Industry Challenges
Mike Fairburn, General Manager, Sony Music Entertainment Middle East

12.45

Understanding The Importance Of Content In The Age Of Social Media 
Asad Ur Rehman, Media Director, Unilever

13.15

Lunch For Speakers And Delegates

14.15

From Story-Telling to Story-Showing and from Sharing Content to Sharing Experiences
Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars

14.45

What Is The Next Big Thing & What’s Worth Investing In? Harnessing Emerging Platforms & Innovations On Social Media Today
Tom Webster, Global Social Media Strategy Manager, Shell

15.15

Strategically Harnessing The Power Of Influencers: Unilever Hair Care Case Study
Heather Mitchell, Global Head Of PR and Social Media, Unilever Hair Care

15.45

Working With Influencers, What Works, What Doesn't
Hussein Dajani, General Manager - Digital Marketing - AMI region, Nissan

16.15

Closing Discussion

16.45

End of Marketing Kingdom Middle East 3


 

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