Marketing Kingdom Skopje

September 30, 2016, in Skopje, Macedonia


Marketing Kingdom Skopje


September 30, 2016, in Skopje, Macedonia

About the Event

Hello Macedonia!

After the phenomenal success in 13 different countries, the Marketing Kingdom is finally coming back home, on 30th September in Skopje.

Featuring cutting edge presentations by some of the world's most innovative marketers and communications professionals, the Marketing Kingdom Skopje will provide you with the opportunity to get deeper understanding of today’s ever changing marketing trends and will provide you with a natural support structure that will help you stretch your marketing and social media knowledge beyond your normal limits.

You can't master the latest marketing trends from behind your desk. 


Lazar Dzamic Google ZOO NACE

Amy Gray VisitBritain

Noha Bashir Facebook

Heather Mitchell Unilever Hair Care

Jamal Al Mawed Gambit Communications, UAE

Patrick Jephson Former Chief Of Staff To Princess Diana

Mary Jo Jacobi Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

Tom Webster CISCO

Richard Harless Shazam Entertainment

Irina Pashina SAP SE

Timothy White TEVA Pharmaceutical



Registration And Morning Coffee


Opening Remarks


The Wedge: The Nearly Almost Perfect Advertising: How Marketing Has Completely Changed And Remained The Same

Lazar Dzamic, Former Head of Brand Planning, Google ZOO NACE


Creating Iconic Content: How To Use Emotion In Advertising Content To Hook The Audience

Ania Jakubowski, Former General Manager, Poland and the Baltic, Coca-Cola


The Evolution Of The Smartphone: Why ‘Mobile First’ Needs To Be Front And Center Of  Your Marketing Strategy
Richard Harless, Country Manager Germany, Shazam


Interactive Discussion With Lazar, Ania and Richard


Networking And Refreshment Break


Customer Experience and Content: 5 Rules for Effectively Engaging Your Audience
Irina Pashina, Director Marketing and Communications, SAP SE


Best-Practice Advice On What Content Boosts Your Reach, Engagement And ROI

Noha Bashir, Social Media Director, CEMEA, Visa


From Story-Telling to Story-Showing and from Sharing Content to Sharing Experiences

Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars


Interactive Discussion With Irina, Noha and Jamal


Lunch For Speakers And Delegates


What Is The Next Big Thing & What’s Worth Investing In? Harnessing Emerging Platforms & Innovations On Social Media Today
Tom Webster, Global Social Media Strategy Manager, Shell, UK


Strategically Harnessing The Power Of Influencers: Unilever Hair Care Case Study
Heather Mitchell, Global Head Of PR And Social Media, Unilever Hair Care


Lessons Learned From Pharma Marketing; Where Do We Expect Multichannel To Be!

Timothy White, Head of Customer Experience, TEVA Pharmaceuticals 


Interactive Discussion With Tom, Heather And Timothy


Networking And Refreshment Break


Building A Strong Country Brand: Marketing And PR Methods That Work
Amy Gray, Head Of Tourism Affairs, Visit Britain


Closing Keynote: Reputation As Your Company’s Strongest Asset 
Mary Jo Jacobi, Corporate Director, Strategist And Former Communications Chief, HSBC, Lehman Brothers, Royal Dutch Shell And BP America
Patrick Jephson, New York Times Bestselling Author And Former Chief Of Staff To Princess Diana


Interactive Discussion With Amy, Mary Jo and Patrick


End Of Marketing Kingdom Skopje

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Aleksandar Palace, Skopje, Macedonia

The hotel Aleksandar Palace, leading hotel in Macedonia, is located on the right bank of the river Vardar next to the city park, only 3 km away from the town center and just next to the most important administrative, cultural and historical buildings.