Marketing Kingdom Zagreb
March 1, 2012 - To: March 2, 2012, in Zagreb, Croatia
About the Event
Welcome to Croatia's first ever global marketing event. Register today to master the latest trends in marketing and social media with the help of our marketing gurus from Facebook, Coca-Cola, BBC and many others.
Speakers
Lars Silberbauer LEGO Group
Timothy White TEVA Pharmaceutical
Ian Hunter Fujitsu
Chris Stock FourThirds
Frank van der Heijden Coca-Cola Hellenic
Mads Holmen Bibblio
Sietse Bakker Eurovision Song Contest 2021
Alex Conabeare Citi
Bruce Bale Facebook
Daniel Ackermann iSTUDIO
Dennis van Heezik Philips
Julian Pate Manchester City Football Club
Marc Rougier Scoop.it
Martijn de Jong Tele2
Rebecca Jones BBC Worldwide
Ryan Eckel PUMA
Zuzanna Gierlinska Microsoft Advertising
Agenda
Day One, 1 March 2012
Registration And Morning Coffee
Chairman’s Opening Remarks
Opening Keynote: Practical Social Media Tools To Help You Build A Strong Brand: The Eurovision Experience
Sietse Bakker, Event Supervisor, Eurovision Song Contest And Author, How To Live Wow
The Key Principles of Effective Marketing In A Connected World
Bruce Bale, Head of Sales - CEEMEA, Global Marketing Solutions, Facebook
Performance Is The King Of Marketing
Daniel Ackermann, iSTUDIO
Networking And Refreshment Break
Changing Mindset & Creating The Social Company- Developing & Implementing a Global Social Media Strategy
Lars Silberbauer, Head of Social Media, LEGO Group
Curation: An Opportunity For Content Marketing
Marc Rougier, President And Co-founder, Scoop.it
Lunch For Speakers And Delegates
Why The Best Social Marketers Know Their Target Market Inside And Out – What Are Their Secrets
Martijn de Jong, Director Online & Ecommerce, Tele2
Developing An Integrated Marketing Communications Strategy
Julian Pate, Head of Marketing, Manchester City Football Club
Marketing vs. Technology: The Journey To Embed An eCRM Strategy At BBC Worldwide
Rebecca Jones, Head of Marketing Planning, BBC Worldwide
Networking And Refreshment Break
From Consumer To Shopper Marketing: How Understanding The Needs & Habits of Shoppers Will Help You To Sell More
Frank van der Heijden, Commercial Director, Coca-Cola Hellenic
The Necessity Of An Integrated Approach To Customer Marketing In The Online And Real World
Timothy White, Head of eMarketing, Novartis
End Of Day One And Networking Cocktail
Day Two, 2 March, 2012
Morning Coffee
Chairman’s Opening Remarks
Marketing From The Heart
Ian Hunter, Global head of Cloud marketing, Fujitsu
Chris Stock, Managing Director, FourThirds
What Are The New Rules of Digital Marketing?
Joshua Partridge, Head of Yahoo! Expansion Markets, Yahoo!
Engage Your Customer Through Social Enabled Digital Signage
Andrija Frincic, Business Development Director, SAGENA
Networking And Refreshment Break
Using Branded Video Content To Strengthen Your Brand’s Position In The Market
Mads Holmen, Planning Director, Go Viral
Meet The 3 Screens – As Told By Microsoft Advertising
Zuzanna Gierlinska, Global Agency Director, Microsoft Advertising
Lunch For Speakers And Delegates
Mastering A Digital-Brand Strategy That Supports Your Company’s Goals
Alex Conabeare, Head of Digital and Brand, Citi
Managing The New Rules of A Multichannel Marketing Strategy
Ryan Eckel, Head of Marketing, Eastern Europe, Middle East, Africa, India, PUMA
Digital Marketing As a Service
Dennis van Heezik, Program Director Digital Marketing, Philips
End Of Conference
Our partners
Silver Sponsor
Exclusive Media Partner
Exclusive Web Portal
Exclusive Creative Partner
Event partners
Official Youth Partner
Official blog Croatia
Official blog
