Marketing Kingdom Zagreb 3
March 27, 2014 - March 28, 2014, Zagreb, Croatia
About the Event
The Marketing Kingdom is back to Zagreb with presentations by the world's leading marketing gurus. Get your ticket today and master social media and marketing with the help of our marketing leaders from Spotify, SAP, Oracle, Coca-Cola and Airbus. Seats are limited!
Speakers
Jonathan Forster Spotify
Anca Westley Masdar, UAE
Karim Mokhnachi Oracle
Paul Randle Akzo Nobel
Brian Dresher Mashable
Greg Williams Wired Magazine
Ricc Webb Nokia
Oliver Kempkens Adapt or Die
Xavier Burgat Airbus
Martina Misheska BRAU UNION ÖSTERREICH AG
Anja Jakubowski Coca-Cola
Sanja Cengic NOVA TV
Ivana Galic VIPnet
Marina Akrap Podravka
Tomislav Grubišić Degordian
Katie Morse Nielsen
Agenda
Marketing Kingdom Zagreb 3
Day One
27th March 2014
Registration And Morning Coffee
Chairman’s Opening Remarks
The Power Of Partnerships In Marketing
Brian Dresher, Senior VP Business Development, Mashable
The Secrets Behind Developing Successful Sales, Marketing And Brand Partnership Programmes
Jonathan Forster, General Manager And General Manager Ad Sales Europe, Spotify
Interactive Panel Discussion On Marketing, Social Media And Partnerships With
Mashable And Spotify
Networking And Refreshment Break
A Different Way Of Marketing: Challenges And Thrills Of Selling Aircrafts
Xavier Burgat, Head Of Corporate Marketing, Airbus
Digital Strategy 2014: Technology Strategies To Consider
Oliver Kempkens, CEO, Adapt or Die
How Social Networks Will Change The Life Of Marketeers ...For The Good Or The Bad
Karim Moknachi, VP Marketing – ECEMEA, Central and Eastern Europe, Russia, Oracle
Interactive Panel Discussion On The Role Of Social Media In Marketing With Airbus, Adapr or Die and Oracle
Lunch For Speakers And Delegates
Integrating Social Media In All Aspects Of Your Business: From Google Hangouts, GIFs To Bigger Sales
Katie Morse, Social Media Manager, Billboard
Re-Booting Your Marketing Organisation To Embrace Digital And Drive Sales
Paul Randle, Head Of Digital (Decorative Paints), Akzo Nobel
Interactive Panel Discussion On How Digital Can Drive Sales With Billboard And Akzo Nobel
End Of Conference Day One
Marketing Kingdom Zagreb
Day Two
28th March 2014
Morning Coffee
Chairman’s Opening Remarks
Content And Connections: Engaging With Consumers, Customers And The Community
Ania Jakubowski, General Manager Poland And Baltics, Coca-Cola
The Use Of Mobile Technology In Your Marketing Campaigns: Can They Bring Revenue?
Greg Williams, Executive Editor, Wired Magazine
Interactive Panel Discussion On Experiential Marketing With Coca-Cola And Wired Magazine
Networking And Refreshment Break
Developing A Brand Strategy On A Tight Budget
Anca Westley, Marketing Director, Masdar
Making The Global Platform, Locally Relevant
Martina Misheska, Senior Brand Manager HEINEKEN, Brau Union Austria
Interactive Panel Discussion On Marketing And Budgeting With Masdar And Brau Union Austria
Lunch For Speakers And Delegates
Regional Interactive Panel Discussion
Global Strategies Matter But How Do We Implement Them With A Local Budget
Sanja Cengic, Marketing And Corporate Communications Director, NOVA TV
Ivana Galic (MCO), Head of Marketing Communications, VIPnet d.o.o
Marinka Akrap, Marketing And Communications Director, Podravka
Tomislav Grubišić, CEO, Degordian
Closing Keynote
Finding The Right Approach For Marketing: Doing Epic Work That Makes People Love You Instead Of Change The Channel
Ricc Webb, Head Of Social Media Experience, Nokia
Chairman’s Closing Remarks
End Of Conference
Our partners
Exclusive Media Partner
Strategic Partner
Regional TV Partner
Official blog Croatia
Media Partners
