April 24th @ 2pm (EDT)
Join us on April 24th @ 2pm (EDT) and develop a step-by-step guide on what to measure, how to do so, and how to demonstrate to your stakeholders the true value of PR.
Price: US$80
Jon has 25 years’ public relations and communications experience, encompassing consumer, corporate, business-to-business and crisis and issues management. In his current role, Jon runs Grayling’s global Strategic Services team, which encompasses research, insights and evaluation; creative and content solutions through the agency’s GMint offer; and Grayling’s proprietary online reputation management tool, GCore. He also oversees the firm’s global marketing efforts and consults on key international clients.
2.00-3.15 Measurement and Evaluation: Where to start and why it matters
They are the questions that PR people struggle most to answer: Can you prove PR works? Can you demonstrate impact? What's the ROI? International PR veteran and AMEC board member, Jon Meakin offers a step-by-step guide on what to measure, how to do so, and how to demonstrate to your stakeholders the true value of PR.
3.15-3.30 Q&A Session
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
