About the Event
Join us live on April 17th at 2pm (EDT) and find out how you can use data to generate news in today's media landscape
Our webinar leader, Sandra Fathi,has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals. As President and Founder of Affect, a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002.
Sandra Fathi Affect
Media Golden Ticket: Leveraging Data to Generate News
For many marketers and communications professionals, constantly generating news for your company can be challenging. If your organization isn't naturally a newsmaker, part of the Fortune 100 or a Silicon Valley darling, making headlines can be challenging, if not impossible. On occasion, you may have standout company news such as a major deal, M&A activity or a significant product launch. However, the rest of the year, you may be struggling to get the media's attention. One of the best method's for generating news coverage is to have relevant, recent and compelling data about your market, customers or trends. If that data can be proprietary, stemming from your own business, or empirical research, you may have a hit machine on your hands. In addition, if you can provide periodic reports on a quarterly or annual basis that reflect changes in the ecosystem, those reports can become highly anticipated and coveted by the media.
For companies looking to drive media relations, becoming a source for data on a regular basis is an important strategy for driving a proactive PR campaign and building relationships with reporters in your industry. This data, which can stem from third-party surveys, polls and research or extracted from your own technology systems or customers, can provide the media with timely, relevant content to fuel thought leadership for your organization. This valuable content can drive media engagement, speaking opportunities, marketing content and lead generation for your organization