Join us live on April 3rd at 2pm (EDT) and find out when, how and with what type of information to approach the media as well as employees, customers, and other stakeholders in the age of coronavirus.
Price: US$80
Our webinar leader, Sandra Fathi,has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals. As President and Founder of Affect, a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002.
2.00-3.15 Media Relations in the Age of Coronvirus and Other Natural or Manmade Disasters
When a major disaster hits, whether its COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. Although companies may have information or announcements that can benefit the public, there is a sensitive line between providing helpful and valuable information and being seen as trying to profit on the back of a tragedy. It's important to understand when, how and with what type of information to approach the media as well as employees, customers, and other stakeholders. In this session, we'll dissect the current media climate and help communicators evaluate how and when to approach the media with crisis-related, and non-crisis related messages to ensure a receptive audience and productive approach.
3.15-3.30 Q&A Session
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
