PR Agency Boot Camp

March 23rd, 10 am - 4 pm (EST)

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About the Event

Welcome to the PR Agency Boot Camp!

The coronanvirus may soon pass, but its impact on the PR industry, particularly PR agency business, is likely to last for the forseeable future.

At our first ever "PR Agency Boot Camp", PR professionals from some of North America's leading PR agencies will share insights into how the pandemic had impacted their business and what they are doing to emerge stronger and better from a challenging 2020.

Benefits of attending:

  • See how Covid-19 has reshaped the work of PR agencies.
  • Understand the growing importance of agility in a post-Covid world.
  • Communicate effectively with your employees in times of uncertainty.
  • Modernize your pitch process for a post-Covid world
  • Attract new clients in a constantly changing world. 
  • Understand the importance of developing new services.
  • Make progress on your agency's diveristy and inclusion programme.

 

Only

56days

0hours

48min

UNTIL THE EVENT

Facts & Figures

Did you know?

  • We are the proud organizers of the Global PR Summit, one of the world's leading PR and communications events, held annually in 24 countries around the world, including US, Canada, Norway, Iceland, Turkey, Malta and Qatar. 
  • The "PR Agency Boot Camp" is part of our Boot Camps portfolio which includes Boot Camps on nonprofit communications, government communications, healthcare communications, municipal communications & crisis communications.
  • Representatives from some of the world's leading PR agencies have participated at our events around the world, including: Edelman, Weber Shandwick, Media Frenzy Global, Phase 3 Marketing, Nebo Agency, Porter Novelli, FleishmanHillard, Ketchum, rbb Communications, Fish Consulting, Jeffrey Group, Gregory FCA, Infinite Global, Rhino PR, Jackson Spalding, Foundry, Montrose Communications , IntentPR , Configura, AGPR Public Relations, Coyne PR, Resolute PR , 10Fold Communications , Crowe PR , Pride Communications, Intrepid, Maier Warner PR, Alchemy Communications Inc, Montrose Communications, Smithcom, The Agency, Avram Communications, Nine Island Communications, Temple Group Strategy + Comms, Faulhaber Communications, Yulu Public Relations Inc., Veritas Communications, North Strategic, Cossette, Argyle Public Relationships, Agence FDM…..

Speakers

Katie Creaser ICR

Riannon John Edelman Canada

Judith Harrison Weber Shandwick

Andy West Hotwire

Amanda Coleman Former Head of Communications, Greater Manchester Police

Sandra Fathi Affect

Agenda

10.00

Diversity in The PR Industry: What is The Current State of The Industry and Identifying the Steps that the Industry is Taking to Become More Inclusive
Based on 2019 data from the Bureau of Labor Statistics, employees in the advertising, public relations and related services industries are 82.6% white. African Americans comprise 8.1% of the industry, while Hispanics make up 6.2%. Everyone agrees these numbers must change. Everyone is trying to get their percentages up.
In this session Judith Harrison will share with you the steps that the industry is taking to become more inclusive, but more importantly, the steps your organization needs to take to tackle diversity, equity and inclusion.
Judith Harrison, Senior Vice President, Diversity & Inclusion, Weber Shandwick 


 
10.40

How Agencies have Changed Post-COVID?
The COVID-19 pandemic is not yet behind us, but one year in and agencies have had to adapt. While almost all agencies were impacted, some experienced a free fall of clients and revenue while others have somehow figured out how to thrive, grow and even reach record profitability. This session will take a look at how agencies have grappled with the pandemic around the globe and how those agencies are changing their businesses in 2021 in the face of our new normal. We'll look at operations, workforce, service offerings, and client engagements and bring you best practices for helping your agency not only survive, but thrive moving forward. 
Sandra Fathi, President, Affect

11.20

Session TBC

Katie Creaser, Vice President, ICR

12.00

Lunch Break

12.40 

How to Communicate with Your Employees in Times of Uncertainty
One of the greatest lessons – or reminders – of the pandemic has been the importance of communicating effectively with employees during times of uncertainty. With change accelerating in every part of our lives, this session will address the importance of creating two-way conversations, leveraging leadership, and building and maintaining trust between employers and employees.

Riannon John, National Lead, Employee Experience & Senior Account Director, Corporate Communications, Edelman Canada

13.20 

The Marriage of Insights, Story-telling & Measurement
With budgets under increasing pressure, the expectation for campaigns to have real business impact is higher than it’s ever been. Andy West, Chief Development Officer at Global Tech Communications Consultancy, Hotwire will discuss how the marriage of social insight with creative storytelling can help agencies and clients land and then measure the impact of the right stories across earned media channels.

Andy West, Chief Commercial Officer, Hotwire

14.00 

How to Keep Your Small PR Agency/ Consultancy Afloat During COVID-19
Amanda Coleman, Former Head of Communications at Greater Manchester Police, started her own consultancy Amanda Coleman Communications, just as COVID-19 started to spread around the world.
In this session, Amanda will share with you some of the tactics she used to keep her consultancy afloat, acquire new clients and build a name for her consultancy in the rapidly changing communications landscape.

Amanda Coleman, Founder, Amanda Coleman Communications & Former Head of Communications at Greater Manchester Police

14.40

End of PR Agency Boot Camp

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