Reputation And Crisis Academy
October 5, 2011, in Zagreb, Croatia
About the Event
Do not miss the unique opportunity to master the latest trends in crisis communications. Get your tickets today and find out what the world's most acclaimed crisis communications experts have to say about reputation management in a world of constant crisis.
Speakers
Donald Steel Former Chief Communications Advisor, BBC
Agenda
Academy Timings:
Registration will be at 08.00 and the academy will commence at 08.30 and conclude at 17.00. There will be a networking and refreshment break at approximately 11.00 and lunch will be served at approximately 13.00
Registration
Opening Session: A Real Life Crisis Scenario
Analyzing The Importance Of Reputation And Reputation Management
• What is reputation?
• Building trust
• Case studies of good and bad examples of reputation management
Writing A Crisis Plan: The Role Of Executives
Key Principles Of Crisis Management: Writing A Crisis Statement
Networking And Refreshment Break
Managing The Media
This segment will include key tips in managing the media, giving broadcast interviews and the essentials of organizing a good press conference
Lunch For Speakers And Delegates
Interactive Crisis Simmulation
• Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken
• The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be filmed and shown to delegates and trainers for feedback
End Of Academy