Sarajevo Marketing Kingdom
May 21, 2012, in Sarajevo, BIH
About the Event
After the phenomenals success in Zagreb, the Marketing Kingdom is finally coming to Sarajevo. Featuring presentations by some of the world's most acclaimed marketers, the Marketing Kingdom Sarajevo will help you master the latest trends in social media and marketing. Get your tickets today!
Speakers
Timothy White TEVA Pharmaceutical
Justin Hannemann American Express
Andrea Monaci HP
Hubert Grealish Former Marketing Director, Philips, TomTom
Annemieke Bossen KLM
Delphine Remy-Boutang IBM
Jason Hughes BSkyB
Lillo Buhnik Unilever
Agenda
Registration And Morning Coffee
Chairman’s Opening Remarks
Case Study: IBM’s Approach To Social Media: Leading With The IBMer
Delphine Remy-Boutang, WW Digital Social Media Marketing Manager, IBM
How To Become A Socially Enabled Business –Adapting For Change By Brining The Virtual World To Life
Annemieke Bossen, Head of B2B Marketing, KLM
The Necessity Of An Integrated Approach To Customer Marketing In The Online And Real World
Timothy White, Head of eMarketing, Novartis
Networking And Refreshment Break
Mastering Portfolio Marketing: Making Marketing Add Value To Sales
Andrea Monaci, Marketing Director, Hewlett Packard
What Are The New Rules Of Digital Marketing
Lillo Buhnik, Customer Strategy And Marketing Director, Unilever
Lunch For Speakers And Delegates
Messaging In The New Media Age
Hubert Grealish, Global Head of Brand Communication, Diageo
Beyond The Homepage
Simon Dupuy, Head of Online Advertising, Expedia
Product Placement - 1 Year On: Learning From Sky On The
Emerging UK Product Placement Market- Is It Right For Your Brand?
Jason Hughes, Head Of Branded Content And Product Placement, BSkyB
How Can Global Brands Succeed In New Markets
Justin Hannemann, Marketing Director, American Express
End Of Event