March 8
2012 - March 9, 2012, in Belgrade, Serbia
Last year over 300 corporate communications professionals attended the region's first ever global event on PR and corporate communications. This year we are taking the event to a completely new level by including presentations by speakers whose work is changing the global PR world. Get your ticket now!
Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner
DAY ONE – 8 MARCH 2012
08.00 Registration And Morning Coffee
08.45 Chairman’s Opening Remarks
Jelena Kovacevic. Executive Director, Represent Communications
09.00 Opening Masterlcass
Reputation Management Masterclass
Building And Maintaining Strong Corporate Reputation
Mary Jo Jacobi, Former VP External Relations And Communications, BP and Former Chief Reputation Officer for HSBC, Lehman Brothers and Shell
The Importance Of Maintaining Your Personal Reputation
Patrick Jephson, Former Private Secretary, Princess Diana and Author, Shadows Of A Princess
10.15 Moving From Reputation Risk To Market Opportunity
Milorad Ajder, Managing Director, Ipsos Mori Reputation Center
11.00 Networking And Refreshment Break
11.30 Should Corporate Communications Directors Be Part Of Your Company’s Executive Committee?
Ingmar de Gooijer, Director Communications, Eucomed Belgium
12.15 Mastering The Politics Of PR
Richard Stephenson, Former Group PR Director, Royal Mail Group, UK
13.00 Lunch For Speakers And Delegates
14.00 Panel Discussion: The Ethics Of Communications
Milos Djajic, DSOJ
Drenislav Zekic, HUOJ
Bora Miljanovic, Represent
Milica Stefanovic, Coca Cola Hellenic
14.45 The Intersection Between Transformational Leadership, Corporate Communications And Cultural Branding – Closing The Delta
Wilson, J.A.J., Senior Lecturer and Course Leader, Advertising & Marketing Communications Management, University of Greenwich Old Royal Naval College, London
15.30 Building A Long Term Success With A Thought Leadership Programme That Is Influencing The Food Security Debate
Medard Schoenmaeckers, Director Corporate Communications, Syngenta Switzerland
16.15 Networking And Refreshment Break
16.30 Best Practice In Measuring The Effects Of Your PR Activities
Andre Manning, VP and Global Head Communications, Philips
17.15 The Global Health & Wellness Conversation: Corporate Reputation and Sustainability Solutions
Fiona Hall, Managing Director, Chandler Chicco Companies
Kristin Spensieri, Chandler Chicco Companies
18.00 End Of Day One And Networking Reception
DAY TWO – 9 MARCH 2012
09.00 Morning Coffee
10.00 Chairman’s Opening Remarks
Bora Miljanovic, Managing Director, Represent Communications
10.15 Incorporating CSR In The DNA Of Your Company
Yogesh Chauhan, Chief Advisor CSR, BBC
11.00 Leveraging CSR through Social Media To Reinforce A Super Luxury Brand
Piers Schreiber, VP Corporate Communications, Jumeirah Group Dubai
11.45 PR And CSR: How Do You Claim Authenticity?
Dr. Sabine Schauer, Corporate Communications Director, Henkel Central Eastern Europe GmbH
12.30 Lunch For Speakers And Delegates
13.30 Is Traditional PR Dead?
Alan Oliver, Head Of External Affairs, Nationwide
14.15 Injecting Social Media Into Your Existing PR Strategy
Andrew Widger, Director Media Relations, Pfizer
15.00 Networking And Refreshment Break
15.30 Social Media And Traditional PR: Why The One Cannot Exist Without The Other
Wendy Gold, Consumer PR Lead, Microsoft International
16.15 Using Social Media To Strengthen Internal Communications In Your Company
Kai Rosenberg, Senior VP Communications, Telenor Group
17.00 Chairman’s Closing Remarks
17.15 End of Conference
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
