31 March - 1 April 2011 in Belgrade
Serbia
Welcome to Serbia's first ever corporate communications conference!
Featuring presentations by some of the world's most acclaimed PR and communications professionals, attending the event will help you master the latest trends and challenges in today's fast changing global PR and communications world.
08.00 Registration And Morning Coffee
09.00 Chairman’s Opening Remarks
Bora Miljanovic, PhD, Managing Director, McCann Erickson Public Relations
09.15 Morning Ice Breaker
09.45 International Keynote Presentation Using Corporate Communications To Bring A Strong Brand: The Sony Experience
Nick Sharples, Chief Corporate Communications, Sony
10.30 Connecting All The Dots: How The Most Globally Recognised Brands Are Creating A Strong Relationship Between Marketing, PR and Social Media
Elizabeth Musmanno, CEO, The Musmanno Group (Former Worldwide Marketing Communications Director, Christian Dior CoutureFormer Senior VP Communications And Marketing, Vera Wang)
11.15 Morning Networking Break
11.45 How Is Social Media Changing The Global Communications World
Paul Thompson, Head of Planning and Strategy, Yahoo!
12.30 Beyond Monitoring And Marketing: How Social Media Can Drive Business Transformation
Robin Hamman, Director Digital Communications, Edelman
13.15 Lunch For Speakers And Delegates
14.15 Building Brand Credibility After Crisis
John Nielsen, Corporate Communications Director, BAE Systems
15.00 Exclusive Public Relations Panel: The Role Of PR Societies In Promoting Trends And Increasing Cooperation Within The Regional PR Sector
Milos Djajic, President, DSOJ
Elvira Medved, President, PRSS
Drenislav Zekic, President, HUOJ
15.45 Networking And Refreshment Break
16.15 The Role Of Media In Creating A Strong Brand
Massimo Monti, Managing Director, Attica Media
16.40 Communications, Change And Banking: Life after the Crisis
Jonathan Woodier, Director Corporate Communications, CITI
17.25 Chairman’s Closing Remarks
17.35 End Of Day One
08.00 Morning Coffee
09.00 Chairman’s Opening Remarks
Jelena Kovacevic, Executive Director, McCann Erickson Public Relations
09.15 Morning Ice Breaker
09.45 Morning Keynote Presentation Understanding The Importance Of Reputation Management: My Experience Of Working With HRH Prince Charles And Princes William And Harry
Colleen Harris, Formerly Press Secretary to HRH Prince Charles, William and Harry (Communications Advisor, World Health Organisation)
10.30 Internal Communications And Employee Engagement: Creating Ambassadorial Worksforce At Ebay
Annemie Ress, HR Director, ebay
Peter Vogt, Internal Communications Director, ebay
11.15 Morning Networking Break
11.45 Special Regional Session Corporate Communications In The CEE Region: Where Are We? Where Do We Need To Be? How Do We Get There?
Jelena Krstovic, Corporate Communications Director, Delta Holding Serbia
Sandra Stajner, Chief Communications Officer, Telenor Serbia
Milica Milic, Director Corporate Communications, Color Press Group
Nina Elezovic,Client Service Director, McCann Erickson Public Relations
12.30 Creating A WOW Communications Strategy: The Eurovision Experience
Sietse Bakker, Communications Manager, Eurovision Song Contest Authour, How To Live Wow
13.15 Lunch For Speakers And Delegates
14.15 How In-House Teams And Agencies Can Work Together For Maximum PR Value: The Gazprom And BNFL Experience
Philip Dewhurt, UK PR Hall of Fame Member
Former Head Of Communications, Gazprom
15.00 Special Crisis Communications Interactive Session
In this fully interactive workshop session, Donald Steel explains the 10 fundamental rules of crisis communications and the important of the "Golden Hour". This is followed by a fully interactive workshop in which delegates are invited to work in teams to handle a challenging and rapidly developing crisis. No experience of crisis communications is needed for this demanding but enjoyable session!
- Learn the 10 fundamental rules of crisis communications
- How to avoid the pitfalls
- Learn how your organisation can prepare itself for a crisis
- The vital importance of "The Golden Hour" in securing your organisation's reputation in a crisis
- The dangers and opportunities created by social media
Donald Steel, Chief communications Advisor, BBC
17.30 Chairman’s Closing Remarks
17.45 End Of Conference
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
