Registration And Morning Coffee
Chairman’s Opening Remarks
Bora Miljanovic, PhD, Managing Director, McCann Erickson Public Relations
Morning Ice Breaker
International Keynote Presentation
Using Corporate Communications To Bring A Strong Brand: The Sony Experience
Nick Sharples, Chief Corporate Communications, Sony
Connecting All The Dots: How The Most Globally Recognised Brands Are Creating A Strong Relationship Between Marketing, PR and Social Media
Elizabeth Musmanno, CEO, The Musmanno Group (Former Worldwide Marketing Communications Director, Christian Dior CoutureFormer Senior VP Communications And Marketing, Vera Wang)
Morning Networking Break
How Is Social Media Changing The Global Communications World
Paul Thompson, Head of Planning and Strategy, Yahoo!
Beyond Monitoring And Marketing: How Social Media Can Drive Business Transformation
Robin Hamman, Director Digital Communications, Edelman
Lunch For Speakers And Delegates
Building Brand Credibility After Crisis
John Nielsen, Corporate Communications Director, BAE Systems
Exclusive Public Relations Panel: The Role Of PR Societies In Promoting Trends And Increasing Cooperation Within The Regional PR Sector
Milos Djajic, President, DSOJ
Elvira Medved, President, PRSS
Drenislav Zekic, President, HUOJ
Networking And Refreshment Break
The Role Of Media In Creating A Strong Brand
Massimo Monti, Managing Director, Attica Media
Communications,
Change And Banking: Life after the Crisis
Jonathan Woodier, Director Corporate Communications,
CITI
Chairman’s Closing Remarks
End Of Day One
Morning Coffee
Chairman’s Opening Remarks
Jelena Kovacevic, Executive Director, McCann Erickson Public Relations
Morning Ice Breaker
Morning Keynote Presentation
Understanding The Importance Of Reputation Management:
My Experience Of Working With HRH
Prince Charles And Princes William And Harry
Colleen Harris, Formerly Press Secretary to HRH Prince Charles, William and Harry (Communications Advisor, World Health Organisation)
Internal Communications And Employee Engagement: Creating Ambassadorial Worksforce At Ebay
Annemie Ress, HR Director, ebay
Peter Vogt, Internal Communications Director, ebay
Morning Networking Break
Special Regional Session
Corporate Communications In The
CEE Region: Where Are We? Where Do We Need To Be? How Do We Get There?
Jelena Krstovic, Corporate Communications Director, Delta Holding Serbia
Sandra Stajner, Chief Communications Officer, Telenor Serbia
Milica Milic, Director Corporate Communications, Color Press Group
Nina Elezovic,Client Service Director,
McCann Erickson Public Relations
Creating A WOW Communications Strategy: The Eurovision Experience
Sietse Bakker, Communications Manager,
Eurovision Song Contest
Authour,
How To Live Wow
Lunch For Speakers And Delegates
How In-House
Teams And Agencies Can Work Together For Maximum PR Value: The Gazprom And BNFL Experience
Philip Dewhurt, UK PR Hall of Fame Member
Former Head Of Communications, Gazprom
Special Crisis Communications Interactive Session
In this fully interactive workshop session, Donald Steel explains the 10 fundamental rules of crisis communications and the important of the "Golden Hour".
This is followed by a fully interactive workshop in which delegates are invited to work in teams to handle a challenging and rapidly developing crisis.
No experience of crisis communications is needed for this demanding but enjoyable session!
- Learn the 10 fundamental
rules of crisis communications
- How to avoid the pitfalls
- Learn how your organisation can prepare itself for a crisis
- The vital importance of "The Golden Hour" in securing your organisation's reputation in a crisis
- The dangers and opportunities created by social media
Donald Steel, Chief communications Advisor,
BBC
Chairman’s Closing Remarks
End Of Conference