About the Webinar:
Prices are increasing on TV CPMs while it is getting harder and harder to create reach. Digital publishers are struggling, and the big platforms are gettingmore and more competitive against each other and against the new Chinese entrants.
Previously, Lars led the innovative toy company LEGO through a fast-paced digital transformation that positioned the company as the undisputed digital leader in the industry.
Lars is a highly sought-after speaker who has delivered keynotes at some of the largest and most impactful digital events in the world. Cannes Lions (voted 3rd-best speaker out of 800), Oracle Open World (15,000 people in the audience), Websummit, RISE and many others.
Consumer behavior is changing rapidly. TV is in decline, streaming video is booming, but it’s not leaving advertisers with a lot of inventory to buy.
About Your Webinar Leader:
Lars is based in New York where, in 2018, he joined Viacom as Senior Vice President to spearhead the transformation of the traditional entertainment company to become a cutting-edge digital studio.
Before his international career, Lars was a longterm executive at the 3,000-person-strong Danish Broadcasting Corporation, driving their digital strategy and innovation.
Lars has also shared his knowledge and perspective at many internal events for global companies, including behemoth global brands such as Coca-Cola, Facebook and Levi Strauss.
2.00-3.15 The Future of Media Live Session
Key Insights and Take Aways:
1. What are the most important trends and developments impacting advertisers and brands at this moment, and what will they be in the future?
2. What will ‘media’ look like, and why will the future make it easier for some but a lot harder for many others?
3. How should brands and advertisers change and scale their organizations, competencies and processes to leverage this change?
3.15-3.30 Q&A Session
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
