The Marketing Kingdom Middle East

The Marketing Kingdom Middle East

October 26

2014 - October 27, 2014, in Doha, Qatar

Registration is Closed

About the Event

Hello Qatar! Welcome to the country's first ever event focusing on the latest trends in today's marketing world. Register today and master social media, content marketing, real time marketing and mobile marketing with the help of our experts from Shazam, Twitter, Nielsen and Coca-Cola.

Speakers

Jesse Ringham

Serpentine Galleries

Lars Silberbauer

LEGO Group

Aliza Knox

Twitter

Joshua Patridge

Flipboard

Alfonso De Gaetano

Google

James Keady

Samsung UK

Hasan Kartal

Nutricia Export in Danone Nutricia

Fadl Al Tarzi

SocialEyez

Reem Boudraa

Bayt.com

Asad Ur Rehman

Unilever MENA

Muhammad Karim

TRT World

Katie Morse

Nielsen

Agenda

Marketing Kingdom Middle East
Day One
Sunday, 26th October 2014
 
09.00    Registration And Morning Coffee
 
10.00    Chairman’s Opening Remarks
 
10.15    The Use Of Mobile Technology For Brand Advertisers
 
             Alfonso De Gaetano, Branding Sector Lead, Middle East And Africa, Google
 
10.45   The Evolution Of The Smartphone: Why ‘Mobile First’ Needs To Be Front And Center Of Your Marketing Strategy
 
              Joshua Partridge, Director EMEA Advertising, Shazam
 
11.15     Interactive Discussion With Alfonso And Joshua
 
11.45      Networking And Refreshment Break
 
12.15      Creating The Right Content Marketing Strategy For Your Business
 
               James Keady – Head of Digital, Samsung UK
 
12.45      Content Planning To Ensure A Spread Of Tone And Subject Matter: What Content Stand Works Best
              
              Jesse Ringham, Head Of Digital, Tate Museum
 
13.15      Interactive Discussion With James And Jesse
 
13.45      Lunch For Speakers And Delegates
 
14.45       Special Presentation By Bayt.com
 
                Why Personal Branding is the New CV and What You Can Do About It".
 
                Reem Boudraa, Content Manager, Bayt.com
 
15.15      Learn How To More Efficiently Connect With Your Customers And Supercharge Your Efforts  Across Social, Mobile And Commerce
 
               Lars Silberbauer, Global Social Media Director, LEGO Group
 
15.45       Integrating Social Media In All Aspects Of Your Business: From Google Hangouts, GIFs To Bigger Sales
 
                Katie Morse, VP Social Media, Nielsen
 
16.10       Interactive Discussion With Reem, Lars And Katie
 
16.40       End Of Conference Day One
 
 
 
Marketing Kingdom Middle East
Day Two
Monday, 27th October 2014
 
09.00    Morning Coffee
 
10.00    Chairman’s Opening Remarks
 
10.15     Owning The Moment Using Twitter
 
              Aliza Knox, MD, Online Sales, APAC, Twitter
 
10.45    Analyzing The Analytics and Metrics Around Social Media Strategy
 
              Muhammad Karim, Marketing Manager - Middle East, North Africa (MENA), BBC
 
11.15     Interactive Discussion With Aliza And Muhammad
 
11.45      Networking And Refreshment Break
 
12.15     Analyzing The Latest Trends In Social Media Measurement
    
              Fadl Al Tarzi, CEO, SocialEyez 
 
12.45     Branded Content in the Age of New Media
 
              Asad ur Rehman, Media Director Media, North Africa & Middle East, Unilever
 
13.15     Interactive Discussion With Jessica And Asad
 
13.45     Lunch For Speakers And Delegates
 
14.45     Content And Connections: Engaging With Consumers, Customers And The Community 
 
              Anja Jakubowski, General Manager, Poland And Baltics, The Coca-Cola Company 
 
15.15    Creating The Right Synergy Between Your Sales And Marketing Department
 
               Hasan Kartal, Sales Director, Danone
 
15.45     Understanding The Regional Social Media Scene: Future Trends, Opportunities And Challenges
      
               Kevin Waller, Managing Director, I Love Qatar
              James Mitchell, Director, Digital, Grayling
 
16.15      Interactive Discussion With All Speakers
 
16.45       End Of Marketing Kingdom Middle East
 

Venue

W Hotel, Doha, Qatar

star star star star star

Right in the West Bay of Doha, W Hotel has got your insider access to the hottest shopping, buzzing nightlife and the best culinary experiences in Doha. A modern sanctuary above the city, peering out over the blue Arabian Gulf, our signature style and vivid interiors set the scene for unforgettable days and nights.

W Hotel
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Want This Program for Your Team?

This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.

If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.

Contact us about in-house training

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