Jesse Ringham

Serpentine Galleries

Head of Content

Jesse is Head of Content for Serpentine Galleries. Serpentine is one of the world’s leading creative institutions with a global reputation for new ideas in contemporary art, a platform for pioneering artists and a place for experimentation on the intersection of art with technology.

Jesse has 18 years’ experience evolving brands and marketing to audiences across both commercial and cultural industries. Jesse will discuss a route to putting content at the heart of brand strategy, digital transformation, audience development and partnerships. Jesse was previously Director of Marketing & Digital at Sutton Communications, working with brands such as HTC VIVE, UBS, National Portrait Gallery and leading art fairs around the world.  Jesse was responsible for growing creative teams in London, New York and Hong Kong working across brand, editorial, website and media production. Jesse was also at Tate, where he transformed Tate’s approach to audiences with a major focus on digital innovation, content marketing, social media, partnerships and a key drive on developing mainstream advocacy to attract new audiences to art.

Lars Silberbauer

LEGO Group

Senior Global Director

Lars is Global Director of Social Media at LEGO and is driving the well known and innovative toy company’s social media strategy and execution. He leads a global team of social media marketeers that drives the real time engagement with consumers world wide. Previously he worked for 10 years in the digital and broadcast media industry as digital strategist and later creative manager driving digital strategy and leading project development for Danish Broadcasting Corporation. He has also worked in the US, driving web development and user research. He holds and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.

Aliza Knox

Twitter

MD, Online Sales, APAC

Joshua Patridge

Flipboard

VP International

Josh Partridge has recently joined Flipboard as Vice President for International and has been tasked with growing Flipboard's commercial operations and partnerships around the world. Prior to this Josh spent 5 years leading Shazam’s commercial operations in EMEA, LATAM and Canada along with a short stint at Apple helping with integration post Shazam's sale to Apple in 2018. Previously Josh headed up Yahoo’s commercial expansion across EMEA launching local Yahoo sites in over ten markets across Europe. Josh has previously worked in both the Entertainment and Finance industries in a variety of analytical roles, starting his career in his hometown of Brisbane, and has spent the last 15 years living and working in the UK and Europe. He has a passion for travelling and sport and currently resides in London with his wife and two young daughters.

Alfonso De Gaetano

Google

Branding Sector Lead - Middle East and North Africa

James Keady

Samsung UK

Head of Digital

Hasan Kartal

Nutricia Export in Danone Nutricia

Sales Director

Fadl Al Tarzi

SocialEyez

CEO

Reem Boudraa

Bayt.com

Content Manager

Asad Ur Rehman

Unilever MENA

Director Media and Digital Transformation, North Africa & Middle East

Asad manages Unilever’s media investments across the Middle East and North Africa region. He is also responsible for driving digital transformation for Unilever brands across the region. Asad has been in Dubai since August 2013, prior to which he managed Global Media for Unilever’s Foods and Personal Care businesses, based out of Unilever’s HQ in London. Prior to joining Unilever, Asad did various assignments for MindShare/Group M in various parts of the world. He managed local offices in Vietnam and Pakistan for them, did a global role at their HQ in London, and managed regional projects in AsiaPac and LATAM.

Asad is also the founding Chair of The Marketing Society Middle East chapter. The Marketing Society focuses on inspiring bolder marketing leadership in the region. Asad also sits at the board of the IAA UAE office.

A graduate of IBA in Karachi, Asad is a technology enthusiast and an internationalist at heart, and considers himself fortunate to be working in the Middle East. You can find him on most social media platforms as @asadchawla

Muhammad Karim

TRT World

Head of Growth and Partnerships

Muhammad operates at the intersection of products, content and digital media. Aimingto make a tangible difference in the way people see the world using Digital Media. He is classically trained at Unilever and with experience across FMCG and Media industries in South Africa, The UK, Middle East and Turkey. He lives and breathes digital media and has experience across multiple platforms (SEM, Display and Programmatic, Social Media). He is currently Head of Audience Growth and Partnerships with the Digital Team at TRT World in Istanbul.

Katie Morse

Nielsen

VP, Digital Marketing

Katie Morse is currently the Vice President, Digital Marketing at Nielsen. She joined the company in 2014 and has previously worked on digital marketing initiatives for brands including American Express, Radian6, and Billboard – including creating the social media strategy for the 2012 and 2013 Billboard Music Awards. In her role at Nielsen, she is responsible for leading social media, search marketing and analytics initiatives, and providing guidance and counsel to Nielsen’s marketing, communications, data science and operations teams in 106 markets around the world with proactive consumer marketing efforts and reputation management issues. Katie holds a bachelor of science in Business (Marketing) from North Carolina State University and sits on the advisory board for The Ticket Fairy, and recently won a Shorty Award for Nielsen’s “Nielsen Around The World” campaign.