Marketing Kingdom Middle East
Day One
Sunday, 26th October 2014
09.00 Registration And Morning Coffee
10.00 Chairman’s Opening Remarks
10.15 The Use Of Mobile Technology For Brand Advertisers
Alfonso De Gaetano, Branding Sector Lead, Middle East And Africa, Google
10.45 The Evolution Of The Smartphone: Why ‘Mobile First’ Needs To Be Front And Center Of Your Marketing Strategy
Joshua Partridge, Director EMEA Advertising, Shazam
11.15 Interactive Discussion With Alfonso And Joshua
11.45 Networking And Refreshment Break
12.15 Creating The Right Content Marketing Strategy For Your Business
James Keady – Head of Digital, Samsung UK
12.45 Content Planning To Ensure A Spread Of Tone And Subject Matter: What Content Stand Works Best
Jesse Ringham, Head Of Digital, Tate Museum
13.15 Interactive Discussion With James And Jesse
13.45 Lunch For Speakers And Delegates
14.45 Special Presentation By Bayt.com
Why Personal Branding is the New CV and What You Can Do About It".
Reem Boudraa, Content Manager, Bayt.com
15.15 Learn How To More Efficiently Connect With Your Customers And Supercharge Your Efforts Across Social, Mobile And Commerce
Lars Silberbauer, Global Social Media Director, LEGO Group
15.45 Integrating Social Media In All Aspects Of Your Business: From Google Hangouts, GIFs To Bigger Sales
Katie Morse, VP Social Media, Nielsen
16.10 Interactive Discussion With Reem, Lars And Katie
16.40 End Of Conference Day One
Marketing Kingdom Middle East
Day Two
Monday, 27th October 2014
09.00 Morning Coffee
10.00 Chairman’s Opening Remarks
10.15 Owning The Moment Using Twitter
Aliza Knox, MD, Online Sales, APAC, Twitter
10.45 Analyzing The Analytics and Metrics Around Social Media Strategy
Muhammad Karim, Marketing Manager - Middle East, North Africa (MENA), BBC
11.15 Interactive Discussion With Aliza And Muhammad
11.45 Networking And Refreshment Break
12.15 Analyzing The Latest Trends In Social Media Measurement
Fadl Al Tarzi, CEO, SocialEyez
12.45 Branded Content in the Age of New Media
Asad ur Rehman, Media Director Media, North Africa & Middle East, Unilever
13.15 Interactive Discussion With Jessica And Asad
13.45 Lunch For Speakers And Delegates
14.45 Content And Connections: Engaging With Consumers, Customers And The Community
Anja Jakubowski, General Manager, Poland And Baltics, The Coca-Cola Company
15.15 Creating The Right Synergy Between Your Sales And Marketing Department
Hasan Kartal, Sales Director, Danone
15.45 Understanding The Regional Social Media Scene: Future Trends, Opportunities And Challenges
Kevin Waller, Managing Director, I Love Qatar
James Mitchell, Director, Digital, Grayling
16.15 Interactive Discussion With All Speakers
16.45 End Of Marketing Kingdom Middle East