Registration and Morning Coffee
Guarding Your Image: Navigating Top Reputational Threats in Crisis Communications and Reputation Management
Join us for a captivating session led by renowned reputation management expert, Rania, as she delves into the ever-evolving landscape of crisis communications and reputation management. In this illuminating discussion, Rania will spotlight the top reputational threats that organizations must be attuned to in today's fast-paced world. Discover key strategies and best practices to proactively mitigate reputational risks, respond effectively when crises emerge, and protect your brand's integrity. Gain valuable insights on how to turn reputational challenges into opportunities for growth and resilience. Don't miss this essential session to ensure your organization is well-prepared to navigate the complexities of reputation management in the digital age.
Rania Rostom, Head of Global Marketing & Communications, GE
Navigating Uncertainty: Crisis Planning in a World of Constant Change
Join us for a dynamic session with crisis management expert Rebecca Carr as she delves into the critical realm of Crisis Planning in an ever-evolving world. In a landscape marked by continual shifts and disruptions, Rebecca will highlight the paramount factors to consider when crafting an effective crisis plan, including proactive risk assessment, responsive communication strategies, and adaptable frameworks. Discover the profound benefits of crisis planning, such as bolstered organizational resilience, enhanced stakeholder trust, and the capacity to transform crises into opportunities for growth. Gain invaluable insights and practical tools in this session to navigate the challenges of today's dynamic environment and safeguard the future of your organization.
Rebecca Carr, Crisis Communications Expert
Guiding Through the Storm: The Crucial Role of Leadership in Times of Crisis
In times of crisis, effective leadership emerges as the linchpin for navigating turbulent waters. This session delves into the paramount significance of leadership during periods of adversity, showcasing how visionary leaders inspire, guide, and rally their teams and organizations to weather the storm. Through compelling examples and actionable insights, participants will gain a profound understanding of the critical role leaders play in crisis management, and how their strategic decision-making, empathy, and resilience can drive resilience, recovery, and renewal in even the most challenging of circumstances.
Eric Macinnes, Head of Corporate Communications, Masdar
Lunch for Speakers and Delegates
Crafting Resilience: A Fireside Chat with Monica Barten, Director Communications Middle East at Philip Morris International on Crisis Communications
Join us for an insightful fireside chat with Monica Barten, a seasoned expert from Philip Morris International, as she delves into the art of crisis communications, spanning the intricacies of both internal and external strategies. With her wealth of experience in navigating challenging situations, Monica will provide valuable insights and best practices for effectively managing crises, safeguarding a company's reputation, and ensuring transparent communication with stakeholders. Don't miss this opportunity to gain invaluable knowledge on the crucial role of communication in times of uncertainty and change.
Understand the New Rules of Crisis Communications in a Hostile Cyber Risk Landscape
According to The Economist, if the prize resource of the 20th century was oil, the prize resource of the 21st century is data.
Information is the currency of today’s world order. Boards and business leaders have been forced to learn how to adapt to the risks that cybersecurity issues pose to their businesses.
In this presentation, Piers will dive into the current cybersecurity landscape, helping you get a handle on how attacks are evolving and how to adapt your organisation’s response to multi-layered threats from increasingly sophisticated and media-savvy hackers.
Piers Schreiber, Corporate Affairs Director, Global, British Telecom (BT Group)
Networking and Refreshment Break
Effective Communication During a Crisis
During Carolyn's session, participants will gain invaluable insights into navigating turbulent situations with poise and precision. With a focus on crisis messaging and tone, attendees will learn how to craft messages that inspire confidence and trust, while also addressing the unique challenges presented during turbulent times. Carolyn will also provide key strategies for managing media relations and harnessing the power of social media, enabling organizations to maintain control of their narrative and effectively communicate with their audience.
Carolyn Monchouguy, Head of Marketing and Communications, Qatar Airways Cargo
Building a Resilient Country Brand in a Changing World: The UK Government's Boldest International Promotion Initiative
Spanning turbulent times and reaching out to more than 145 nations, the GREAT Britain and Northern Ireland campaign has proudly showcased the best of the UK on the world stage for more than a decade, inspiring the world to collaborate, visit, study, live, work and do business.
The GREAT campaign shares the stories of people and places, brilliantly highlighting the UK’s profound heritage with a contemporary twist and its pursuit of cutting-edge innovation. It unites both public and private sector efforts, fostering economic growth and employment opportunities.
In this presentation, Tracey will provide an exclusive glimpse behind the curtain of the UK Government's most ambitious international promotional endeavour. Specifically her talk will cover how the GREAT campaign promotes Britain internationally as a visitor destination, through national tourism agency VisitBritain, its adaptation in the midst of global challenges and its ongoing evolution as we navigate a world in flux.
Tracey Edington, Chief of Staff, VisitBritain
End of Day One
Adapting to a Changing World: Crisis Simulation Workshop with Donald Steel
Join us for an in-depth Crisis Simulation Workshop led by renowned crisis communication expert, Donald Steel, as we delve into the evolving landscape of crisis communications in the aftermath of the pandemic.
In this extended session, we will blend established best practices with innovative approaches that empower crisis communicators to effectively assist those impacted by crises and safeguard the reputation of their organizations. This engaging workshop offers a hands-on experience, allowing you to collaborate with your peers in navigating challenging crisis scenarios that involve social media, media interviews, and delicate press conferences.
By the end of this workshop, you'll take away:
- Donald's top ten crisis communication strategies for the post-pandemic era.
- A concrete plan to enhance your leadership team's readiness for crisis communication.
- A heightened understanding of effective communication in an increasingly assertive environment.
Upon completion of the workshop, you will:
- Grasp the link between pre-crisis preparation and swift crisis response.
- Possess the skills to assess your organization's social media communication style during crises.
- Be acquainted with handling assertive question types during crisis media interviews.
- Be well-prepared to revise your organization's crisis communication plan based on insights gained during the workshop.
About Your Workshop Leader:
Donald Steel, Vice President, Crisis Communications, Kenyon International Emergency Services and Former Chief Communications Adviser at the BBC
Donald Steel has built a global reputation as a crisis communicator. For more than 25 years he has given strategic counsel to organisations and high profile individuals in a range of serious situations, including aircraft incidents, terrorism, kidnapping, serious accidents, executive and personal misconduct, fraud, litigation and inquests and serious regulatory and diplomatic issues.
He was for 11 years, the chief media spokesman of the BBC.
In his own practice, based in London, he worlds with a range of corporate, government, NGO and individual clients across the UK, Europe, the Balkans, the Middle East, North America and Asia Pacific and Australasia. His clients includes airlines, hospitals, universities, hotel groups, UN agencies, orchestras, the Eurovision Song Contest, arts venues and high profile artistes.
He is a Fellow of the Chartered Institute of Public Relations in London and of the Royal Society of Arts. He is a regular guest lecturer at the London School of Economics and the China Media Centre of the University of Westminster.
Alongside his own practice, last year he was appointed Vice President, Crisis Communications at Kenyon International Emergency Services, the worlds longest serving and most admired responder to incidents involving fatality and injury. Based in Houston, Berkshire (UK), Beirut and Santo Domingo, Kenyon’s clients range from leading airlines, cruise companies, hotel groups, governments, police forces, local authorise and companies across the world who work in high risk situations. In this role, Donald leads a team of senior crisis communicators based around the world, ready to respond to clients.
He was a member of Aviation Futures, a recent think tank of the UK Civil Aviation Authority supporting the CAA on planning the regulation of future developments in aviation.