Registration And Morning Coffee
Building a Successful PR Company in the Social Media Chaos
Maxim Behar, President, ICCO
The Power Of Listening: The Science Of Analyzing Conversations, Second By Second
Professor Elizabeth Stokoe, Professor of Social Interaction - Associate Dean for Research for the SSPGS, Loughborough University
Reaching Millenials By Breaking The Paradigm Of The Category
Malena Cutuli, Head Of Brand And Communications, Shell
Lunch For Speakers And Delegates
Reputation And Crisis Management In A Social Media Era: Interactive Workshop With Donald Steel
More than 5000 PR and communications professionals from 30 different countries have had the opportunity to attend Donad Steel's world class crisis communications workshops. Find out found out why Donald Steel is considered the world's biggest authority on crisis management.
Introduction and Exercise One
• A serious emergency for the company
• The 15-30-60-90 crisis rule
Exercise Two
• The developing crisis - the first media interview
Crisis Management Lessons from VW, Air Asia, and other crisis
Exercise Three
• The press conference and social media
• Summary and conclusion
Workshop Leader: Donald Steel, International Crisis Communications Expert, Former Chief Communications Advisor, BBC, UK
End Of Day One
Morning Coffee
Developing The Role Of Communications As A Strategic Resource Within The Company Rather Than Just A Support
John Shield, Director of Communications, BBC
Increasing The Efficiency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing
Thierry Nicolet, Global VP, Press Relations, Schneider Electric, France
Networking And Refreshment Break
Strategically Harnessing The Power Of Influencers: Unilever Hair Care Case Study
Heather Mitchell, Global Head Of PR and Social Media, Unilever Hair Care
Case Study: Making Tate Britain Relevant
Abi Laughton, Marketing And Communications Manager, Tate Museum
Lunch For Speakers And Delegates
The Art Of Apology And Forgivability (Interactive Session)
Mary Jo Jacobi, US Presidential Advisor, Corporate Director And Strategist And Former Communications Chief, BP America, Lehman Brothers, Royal Dutch Shell, USA
Patrick Jephson, International PR Expert, New York Times Bestselling Author And Former Chief Of Staff to Princess Diana, UK
End Of Oslo PR Talks