Using her unrivalled experience at Vera Wang, Christian Dior Couture and Oscar De La Renta Elizabeth will share with you the secrets of becoming a successful marketer and more importantly, the tools you need to implement to become a globally admired brand.
08.00 Registration and coffee will be at 08.00. The day will commence at 09.00 and conclude at 16.30 with appropriate breaks for refreshments. Lunch will be served at 14.30.
Using her unrivalled experience at Vera Wang, Christian Dior Couture and Oscar De La Renta Elizabeth will share with you the secrets of becoming a successful marketer and more importantly, the tools you need to implement to become a globally admired brand.
- Creating powerful marketing campaigns
- Globalising your local brand
- The importance of social media in today’s rapidly changing economy
- The role of public relations in creating strong brands
- Hiring the best talent and creating an ambassadorial workforce
- Getting celebrity endorsements for your brand
- Understanding the importance of having a good spokesperson
- Using events as a brand building tool
- Getting international journalists to write about your products
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
