AI-Powered PR: Navigating the Digital Frontier
Join Chris Gee, a seasoned digital strategist with over 15 years of experience, as he unveils the profound impact of  AI on PR. Discover how AI is revolutionizing traditional PR strategies, offering unparalleled opportunities for engagement and reach. From AI-powered analytics to natural language processing, Chris will explore how AI is reshaping the PR landscape. Don't miss this chance to unlock the potential of AI and transform your PR approach with expert guidance.
Chris Gee, CEO, Chris Gee Consulting

Adapt or Get Lapped: How To Be an AI-Enabled Communications and Social Media Engineer
The complex nature of modern-day communications and an increasingly competitive and transactional media environment requires an innovative approach to news and social media strategies that sits at the intersection of art and science. The next era of communicators will have to modernize their approach to media relations by embracing technology in order to be more performative, predictive and productive — enter the communications engineer.
Join this session to hear about the emerging need for a culture shift across the PR and social media industry that intersects both art and science to stay ahead of the curve, and how to adopt the mindset, tech stack and workflow of a communications engineer to future-proof the careers of content creators, communication professionals, agencies and brand teams alike. You'll learn:
- How vertical AI can provide a competitive advantage when interacting with the media.
- How social media content programs can benefit from AI-enabled strategies.
- How your teams can be confident using AI to improve social media and PR activities.
- How to be an AI-leader in your media organization.
Aaron Kwittken, Founder and CEO, PRophet

Transforming Communications: A Case Study of Integrating AI into Pre-existing CommTech Strategy
Join us for an illuminating case study presented by PwC, where we delve into the journey of seamlessly integrating artificial intelligence into an established CommTech strategy. Since the announcement of a $1 billion investment last year, PwC has been at the forefront of innovation, leveraging AI to augment communication efforts. Beginning with the adoption of ChatPwC, a tool akin to ChatGPT, the journey evolved into a collaborative effort with PwC developers to craft three bespoke AI tools tailored for communication needs. Discover how these tools revolutionize campaign planning, communication scalability, and quality assurance, offering invaluable insights and lessons for organizations seeking to harness AI's transformative power in communications.
Megan Noel, Managing Director | US and Mexico Communications Leader at PwC

Lunch Break

Creative Integration: AI in PR Campaigns
Explore how AI enhances creativity while staying human-centered. From the current state of AI to its integration into creative workflows, we'll navigate the journey from ideation to production. See AI tools in action, focusing on ideation and development. Join us to redefine creativity with AI.
Alexia Aidana, Director of Creative Technology, Edelman

Using AI to Supercharge Your Content Strategy
Writers, editors and content creators of all types are terrified of AI – but they needn’t be. Used intelligently and with the right guardrails, the technology can boost the efficacy of your content strategy quickly and inexpensively. We will explore specific strategies for the use of AI in content generation to equip executives to inspire PR, marketing and content creation teams to utilize chatGPT to enhance their work, finetune their skills, and find their way to success in the new publishing paradigm.
Nicole Wise, Chief Communications Offer, Yale Medicine

Break

 Predictive AI & Trends: Using Predictive AI to Make Smarter Business Decisions that Prevent Crises, Amplify Opportunities, and Create Trending Content
AI is a trending topic right now—how do we know? Through predictive AI! While there are many use cases for integrating technology and machine learning into the communications workflow, this presentation focuses specifically on the use case of predictive AI to understand which online news articles are gaining in popularity. AI is everywhere and predictive AI technology is more and more accessible.
Identifying trending articles can help brands get ahead of issues before they become full-blown crises and jump on opportunities to be a part of trending coverage. Looking at what elements in news articles tend to trend can help PR professionals create higher impact contact that gets more views, as well as tailor measurement if trending is the goal.
This session will provide three actionable use cases for predictive AI in the profession:
- Issues Management: Get ahead of an issue to avoid a trust-destroying crisis
- Amplify opportunities: Identify positive moments of momentum and lean in to amplify your voice
- Create trending content: Identify attributes of content that tends to trend and integrate them into pitches for higher “trendability”
Angela Dwyer, Head of Insights, Fullintel

Delve into the intersection of PR, data analytics, and generative AI technologies as we explore innovative strategies to elevate your PR efforts. From leveraging AI-powered analytics for insightful data-driven decisions to harnessing generative AI for dynamic content creation, this session offers a comprehensive understanding of how AI is reshaping the PR landscape.

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