Virtual Crisis Communications Boot Camp

May 7th from 10 am - 2 pm (EDT)

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About the Event

Welcome to our first Virtual Crisis Communications Boot Camp!

Featuring case studies by some of world's leading PR and communications experts, our Virtual Crisis Communications Boot Camp will help you confidently navigate through the coronavirus crisis and protect your reputation in turbulent times.

Benefits of attending:

  • Develop an effective crisis management action plan
  • Ensure you respond with the required speed in an emergency
  • Establish crisis leadership to defend your reputation during a time of public sensitivity
  • Explore how to gain control of your narrative in a crisis
  • Develop core messages for crisis communications
  • Craft appropriate media relations strategies in an aggressive environment
  • Understand how to leverage social media for effective crisis management and damage control
  • Use your skills to effectively manage an emergency press conference under pressure

IMPORTANT: This online conference is limited to 100 participants only!

 

Speakers

Mary Jo Jacobi HSBC, Lehman Brothers, Royal Dutch Shell And BP America

Nancy Bistritz-Balkan Director, Cybersecurity Communications Program Company, McKesson

Brittany Bevacqua Affect

Patrick Jephson Former Chief Of Staff To Princess Diana

Matt Lindberg ICR

Amanda Coleman Former Head of Communications, Greater Manchester Police

Katie Creaser ICR

Donald Steel Former Chief Communications Advisor, BBC

Agenda

10.00 Opening Keynote Address: How to Protect Your Reputation in Turbulent Times

Drawing from their experience at Royal Dutch Shell, BP America, Lehman Brothers, HSBC Holdings, Drexel Burnham Lambert and the British Royal Family, Mary Jo and Patrick will share with you lessons learned in building and maintaining a global reputation in turbulent times, handling corporate and financial crisis and the importance of reputation management for CEOs in challenging times.
Mary Jo Jacobi, Former VP at BP America
Patrick Jephson, Former Chief of Staff to Princess Diana

10.30 

Crisis Communications: What Leaders Need to Know
- The importance of leadership in times of crisis
- What it takes to be a great communicator and leader
- How PR folks can advise the c-suite in times of crisis
Matt Lindberg, Managing Director, ICR, USA
Katie Creaser, Senior Vice President, ICR, USA

11.00

Q&A Session

11.10

Short Break

11.20 

Media Relations in the Age of Coronvirus and Other Natural or Manmade Disasters
When a major disaster hits, whether its COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. Although companies may have information or announcements that can benefit the public, there is a sensitive line between providing helpful and valuable information and being seen as trying to profit on the back of a tragedy. It's important to understand when, how and with what type of information to approach the media as well as employees, customers, and other stakeholders. In this session, we'll dissect the current media climate and help communicators evaluate how and when to approach the media with crisis-related, and non-crisis related messages to ensure a receptive audience and productive approach.  
Brittany Bevacqua, Senior Vice President, Affect

11.50 

How to Protect Your Staff and Reputation in 2020
- Create or update your organization's risk communications plan
- Build a rapid-response internal culture that's ready for emergencies
- Work with legal to ensure social media compliance and risk mitigation
- Quickly make use of your intranet and digital channels in risk situations
Nancy Bistritz-Balkan, Director, Cybersecurity Communications Program

, McKesson

12.20

Q&A Session

12.30

Lunch Break

13.00 

Preparing for a Crisis in a Digital World
- Understand how crises spread virally online
- Take control of the narrative
- Learn about  the crisis messaging  hierarchy
Donald Steel, Former Chief Communications Adviser, BBC, UK

13.30 

Case Study: Lessons Learned from Manchester Arena Bombing
In this session, Amanda, who until recently was the head of corporate communications at Greater Manchester Police, will talk us through the Manchester Arena bombing and the importance of keeping people at the heart of your response.
Amanda Coleman, Crisis Communications Consultant, Amanda Coleman Communication LTD
Former Head of Communications at Greater Manchester Police, UK

14.00

Q&A Session

14.10

End of Virtual Crisis Communications Boot Camp

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