Katie Delahaye Paine

PAINE Publishing

Publisher & CEO

Katie Delahaye Paine, aka The Measurement Queen (@queenofmetrics), has been a pioneer in the field of measurement for three decades. She has founded two measurement companies, KDPaine & Partners Inc., and The Delahaye Group.  Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter, Measuring the Networked Nonprofit:Using Data to Change the World, is the 2013 winner of the Terry McAdam Book Award.

Her latest company, Paine Publishing is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Its newsletter, The Measurement Advisor, is the industry’s most comprehensive source of information about best practices in communications measurement. In her consulting practices, she designs measurement dashboards for some of today’s most admired companies. Katie has also been a leading promoter of standards in the PR and social media measurement field, most recently as the initial organizer of The Conclave that released social media measurement standards.

She started the first blog and first newsletter devoted exclusively to communications measurement. In 2013, she was inducted into PRNews’ Measurement Hall of Fame. She was named the Society of New Communications Research “Fellow of the Year” for her work in support of social media research.

More recently, Katie was named one of “25 women who rock social media” by Lee Odden’s prestigious Online Marketing Blog. In 2008, she was named one of PR Week’s Power Players for her advocacy of PR measurement. Her firm won both the 2009 and 2010 New Communications Award of Excellence for its breakthrough work in social media research.

Nicole Moreo

Ketchum

SVP- Senior Vice President, Analytics

Nicole Moreo has a proven track record of looking beyond metrics and developing analytics programs that have a direct impact on strategy and business outcomes for her clients. Nicole’s expertise and focus lies in being able to tell a holistic data story for all Ketchum clients. To do this, she looks at a clients’ data across the paid, owned and earned spectrum. She integrates data points from traditional media, social media, web analytics, search engine optimization, primary research, digital ads and CRM to identify the trends and insights that lead to smart and sophisticated strategies.

Prior to joining Ketchum, Nicole built the Analytics practice at Peppercomm, a digital communications agency based in New York with offices in San Francisco and London. Nicole oversaw a team of data scientists, analysts and researchers that worked to connect strategy, tactics, audience and results for clients across a variety of industries. Using the latest ideas in digital, statistical, analytical and market research, Nicole is known for finding the answer of “what does success mean to you”.

Nicole is Vice-Chair of AMEC North America and was named as one of the top 25 innovators in America by the Holmes Reports in 2016. She attended Washington and Lee University with a focus in Economics.

Johna Burke

AMEC

Global Managing Director

Johna Burke is the Global Managing Director of AMEC.

During a career spanning over 25 years, Johna has worked both as a public relations practitioner and a provider of services that are vital to the successful performance of communications professionals. Prior to leading AMEC, Johna was CMO at BurrellesLuce and previously the director of public and investor relations of a Fortune 500 company. In 2015 she was inducted into the PRNEWS Measurement Hall of Fame for her work and leadership in the community.

Katie Creaser

ICR

Senior Vice President

Katie Creaser is Senior Vice President, Technology PR at ICR where she specializes in emerging tech, cybersecurity and IT solutions/services. Katie is passionate about helping brands tell their story through a thoughtful, holistic and measurable corporate communications strategy.

During her 15-year PR career, Katie has managed communications campaigns that have earned accolades from PRSA, Hermes, PR News and BtoB Magazine/Ad Age, among others. She regularly speaks at industry conferences and events and her commentary has appeared in publications including Entrepreneur, Forbes, Huffington Post, Inc., PR News and PR Daily. In 2016, Katie was recognized by the New York Chapter of the Public Relations Society of America (PRSA-NY) as one of its 15 Under 35, an award highlighting the most promising young leaders working in communications in the New York metro area. She recently served on the PR Council’s PRC Next Board, comprised of 12 rising leaders tasked with bringing the perspective of the next generation to current industry challenges. Prior to joining ICR, Katie was senior vice president at Affect, a NYC-based PR agency specializing in technology.

Katie holds a BA in Public Relations from Marist College. She lives on Long Island with her husband and spends her free time trying to keep up with their two young sons.

Jonny Bentwood

Golin

Global Head of Data and Analytics

In his role Jonny enables Golin’s clients to be data-driven. A firm believer that when art is combined with science and decisions purely based on instinct are rejected, then clients will have winning programs.

Jonny has worked on global and strategic clients providing counsel for Microsoft, ExxonMobil, Amgen, Unilever, the World Bank and Facebook.

Jonny has a successful record in creating award winning analytic and measurement tools including the Command Center, TweetLevel, BlogLevel and the patented Flow140.

His work has also achieved recognition via numerous awards including a Sabre and being named as Time’s top twitter moment of the year. Jonny’s solutions have featured on CNN, Sky News, Fox, the New York Times and the BBC and he is a regular speaker on analytics, including the Royal Society, Stanford University, Oxford University and Social Media Week.

Ben Chodor

Intrado Digital Media

President

Ben Chodor has 20+ years of experience as a leader in enterprise communications, social video, and digital health and is a pioneer of online communications through interactive and streaming content.

As President of Intrado Digital Media, Ben leads the organization in expanding the best-in-class solutions for public relations, investor relations, marketing, and internal communications that support more than 12,000 global customers with their mission-critical communications.

Previously, Ben served as Co-Founder & CEO of Happtique, the first digital health mobile application marketplace. He was also Founder & CEO for digital media and webcasting company Stream57, and the former Global Head of Streaming & Virtual Events at InterCall. Ben acts as a mentor for startup accelerator Blueprint Health, is an active investor and board member for digital startups, has hosted radio shows mHealth Zone Live & HealthTech Talk, and is s frequent speaker on digital media/technology.

When not working in one of his many business roles, Ben enjoys spending time with his family, boxing, yoga, traveling and training for his first triathlon.