Dear Friends,
Featuring cutting edge case studies by PR and communications experts from the US, Canada, Europe and the Middle East, attending our two-day online Boot Camp will help you adapt your PR strategy to communicate effectively during COVID-19.
Please note this Boot Camp is limited to 100 participants only!
Welcome to our first Virtual PR Trends Boot Camp.
Why register?
10.00 The Rise of the Social Purpose Campaign and What Does it Mean for Brand Loyalty in a COVID-19 world
Kieran Fagan, VP, Communications - Content + Experiences, CVS Health
10.30 Content PR During COVID-19: How to Shift Your Strategy
Jamal Al Mawed, Founder and Managing Director, Gambit Communications
11.00 Q&A Session
11.15 Short Break
11.30 See What Content and Campaigns Still Apply to Your Audience — and Which Need To Be Put On The Back Burner Until The Dust Settles
Anna Lingeris, Senior Manager, Communications, The Hershey Company
12.00 Understanding the Opportunities in Tech PR in the Age of COVID-19
Cam Gordon, Head of Communications, Twitter Canada
12.30 Q&A Session
12.45 Lunch Break
13.15 Setting Up for Success: Building a Successful PR Measurement Framework
Nicole Moreo, SVP- Senior Vice President, Analytics, Ketchum
13.45 PR Measurement in Times of Uncertainity: What Works, What Doesn't?
Katie D Paine, the PR Measurement Queen, Founder of PAINE Publishing
14.15 Building A Strong Country Brand: Marketing And PR Methods That Work
Patricia Yates, Director, Strategy and Communications, VISIT BRITAIN
14.45 Q&A Session
15.00 End of Day One
10.00 Rebuilding Trust: Combatting a “Crisis of Trust” in Today’s Global Landscape
- A strategic snapshot of the state of trust worldwide
- How to be prepared: Steps to execute risk assessments in a global context
- How to practice messaging with purpose—internally and externally
- How to practice greater accountability and transparency
- How to use social media channels to build trust in the face of skepticism
Kirsten Walkom, Executive Vice President, Smith & Company
10.30 Crisis Communications In Tourism and Aviation: What It Takes To Communicate in a Changing World
Martin Riecken, Head of Corporate Communications, Group Corporate and External Affairs, TUI Group
11.00 Q& A Session
11.15 Short Break
11.30 How To Protect Your Brand's Reputation Amid COVID-19
Daniel Tisch, President & CEO, Argyle Public Relationships
12.00 Overcoming the Daily Distraction, Engaging Employees in a World of Constant Communication and COVID-19
In a world of non-stop news and noise and a global pandemic, internal communication is becoming increasingly difficult as employees are bombarded with information. How do we engage, inform and update staff about key initiatives – especially during emergency situations? In this session, hear strategies that worked at Massachusetts General Hospital in the days following the 2013 Boston Marathon bombing, during the extended nationwide shortages of IV fluid bags and injectable opioid medications in 2018, and in advance of a new seasonal flu vaccine requirement for all staff.
Colleen Delaney, Director of Internal Communication, Publications and Operations, Massachusetts General Hospital
12.30 Q&A Session
12.45 Lunch Break
13.15 Curiosity: The Only Superpower You Need to Solve Problems
Someone once asked me what I was good at. My response? Being a Know-it-All. Curiosity is an incredible superpower that’s activated by a deep desire to learn anything and everything. While curiosity can be an inherent trait, it is also a talent to develop by tapping your brain’s potential to connect the dots. For communication and marketing professionals, curiosity can be the superpower they need to demonstrate value and deliver impact.
In this session, attendees will learn how to tap the potential of curiosity to solve problems, build deeper connections and turn boredom into a fun.
Takeaways include:
- Shift your mindset from “I can’t” to “How can I”
- Master the art of asking the right question at the right time
- Learn four techniques to solve problems creatively
Maliha Aqeel, Director of Global Communications, Fix Network World
13.45 - 15.00 Mini Workshop on Crisis Communication in Times of COVID-19
Jon Meakin, Global Head of Strategic Services, Grayling
Benefits of attending:
- Develop an effective crisis management action plan
- Ensure you respond with the required speed in an emergency
- Establish crisis leadership to defend your reputation during a time of public sensitivity
- Explore how to gain control of your narrative in a crisis
- Develop core messages for crisis communications
- Craft appropriate media relations strategies in an aggressive environment
- Understand how to leverage social media for effective crisis management and damage control
- Use your skills to effectively manage an emergency press conference under pressure
- Learn how to prepare for crises and emergencies in advance
15.00 End of PR Trends Boot Camp
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
