About the Event

Welcome to the First Middle East Edition of "AI for Crisis Communications: Navigating Turbulent Times"!

Join us in Dubai, from January 29-30, 2025, for this groundbreaking two-day training designed to equip you with the latest strategies and tools to tackle the challenges of crisis communication in today's dynamic landscape.

BOOK NOW AND SAVE US$200! GROUP DISCOUNTS AVAILABLE!

In an interconnected world, crisis communication presents unprecedented challenges. Social movements, geopolitical changes, and the ongoing concept of perma-crisis have transformed the landscape of crisis management. To effectively navigate this new reality, communications professionals must adapt their strategies and embrace innovative tools such as Artificial Intelligence (AI).

Join us for a two-day training that will equip you with the knowledge and skills you need to reshape your crisis communications. This workshop will give you a thorough understanding of the potential of AI for crisis communication and walk you through the process of creating an AI-powered crisis communications plan under the direction of industry experts.

Day 1: Navigating the New Crisis Communication Landscape
Day 1 focuses on understanding the new complexity of crises shaped by social movements, geopolitics, and the concept of permacrisis. Participants will explore the necessity of evolving crisis communication strategies and gain insights into AI's potential in enhancing crisis management. The afternoon session goes into AI tools across the crisis communication cycle, with demonstrations and practical applications. An interactive brainstorming session will help participants reimagine their organization's crisis communication setup.

Day 2: Developing and Testing Your AI-Enhanced Crisis Communication Plan
Day 2 is dedicated to hands-on workshops, guiding participants through the development of a comprehensive, AI-enhanced crisis communication plan. Collaborative sharing and feedback sessions will provide diverse perspectives on crisis communication strategies. In the afternoon, participants will engage in a simulated crisis scenario to test their plans, emphasizing real-time decision-making and the application of AI tools. The workshop concludes with a group debriefing, discussing key takeaways and encouraging ongoing innovation in crisis communication.

Training highlights:

• Gain insights into the new complexity of crises and the need to evolve crisis communication strategies
• Understand the fundamentals of AI, including machine learning and natural language processing, and their ethical implications for crisis communication
• Learn about AI tools for the entire crisis communication cycle, from planning and content creation to analysing and reporting
• Participate in interactive brainstorming sessions to reimagine and improve your organisation's crisis communications
• Develop a comprehensive, AI-powered crisis communications plan through hands-on workshops and collaborative feedback sessions
• Run a simulated crisis scenario to test your plan and improve real-time decision making and monitoring of digital platforms

Who should attend?
This workshop is aimed at communications professionals, Public Relations practitioners, risk managers, and executives who are responsible for crisis communication in their organisation. Whether you are new to AI or want to deepen your understanding of the application of AI in crisis communications, this workshop will provide you with valuable insights and practical skills.

Key learnings:

• A deep understanding of the new crisis communications landscape and the role of AI in effective management
• Practical knowledge of AI tools and their applications across the crisis communications cycle
• A personalised, AI-powered crisis communication plan tailored to your organisation's needs
• Improved skills in real-time decision making and formulating strategic messages in crisis situations
• A network of communications professionals you can collaborate with and learn from beyond the workshop

Don't miss this opportunity to be one step ahead in crisis communication. Register now!

Facts & Figures

• Philippe Borremans, your workshop leader, is an independent consultantation. He has worked with leading multinational corporations such as Volvo Group, Chanel, Mastercard Foundation, FedEx, Mars Group, Procter & Gamble, and Danone, providing practical advice, tailored training, and realistic simulation exercises to enhance their crisis communication capabilities.
• In addition to his consultancy work, Philippe has collaborated with international bodies such as the World Health Organization, the European Union, and the West African Union on risk and emergency communication projects in the context of epidemics and natural disasters.
• Before establishing his independent consultancy, Philippe spent a decade with IBM, focusing on corporate, crisis, and online communications, and gained early career experience at Porter Novelli International in Brussels.
• As an educator, Philippe regularly shares his knowledge as a lecturer at European and North African universities and business schools. He is a sought-after speaker at industry conferences, discussing crisis communication and the impact of technology on public relations.
• Philippe is the author of "Mastering Crisis Communication with ChatGPT; A Practical Guide," released in February 2023, and publishes the newsletter Wag The Dog, which provides insights into current trends in crisis, risk, and emergency communication.