Registration and Morning Coffee
Reinventing Crisis Comms with AI
Discover how AI is transforming the landscape of crisis communications. From predictive analytics that anticipate potential issues to AI-driven tools for real-time response and sentiment analysis, this session explores the cutting-edge innovations reshaping traditional crisis strategies. Gain practical insights into integrating AI into your crisis communications playbook, balancing human expertise with machine precision, and preparing your organization to navigate challenges with agility and confidence.
Rachel Dunn, Communications Director, Microsoft Central & Eastern Europe, Middle East & Africa
Managing Fake News in the Age of AI: Strategies for Crisis and Risk Management
In today’s digital landscape, the proliferation of fake news has become a significant challenge, especially with the rapid advancement of AI technologies. Join Nick for an insightful session on effectively managing the spread of misinformation. This session will explore the latest AI-driven tools and strategies for identifying and mitigating fake news, maintaining credibility, and protecting your organization's reputation. Nick will share real-world case studies and provide actionable tactics for crisis and risk management in an era where misinformation can spread like wildfire. Attendees will leave with a deeper understanding of the dynamics of fake news and equipped with practical approaches to safeguard their brands against the risks posed by AI-enhanced misinformation.
Nick Hope, Managing Director of Crisis and Risk EMEA, Edelman
Building a Resilient Crisis Communication Framework: Preparing for the Unexpected
Resilient crisis communications begin with consistent engagement and a deep understanding of stakeholders. This session will demonstrate why maintaining open and active communication channels with stakeholders at all times—not just during crises—is essential for building trust. Organizations that only engage during a problem risk being seen as strangers, lacking the credibility to command attention when it matters most. By fostering ongoing communication and building rapport, you’ll ensure that your organization’s voice is not only heard during a crisis but trusted, paving the way for effective resolution and long-term stakeholder loyalty.
Abdulaziz S. Al Wosifer, Advisor to the Deputy Minister, COP16Riyadh
Lunch for Speakers and Delegates
Speaker TBC
Bridging the Gap: Mastering Stakeholder Communication in Crisis Situations
Effective stakeholder communication can make or break your crisis response. This session provides practical strategies to engage key stakeholders, maintain transparency, and build trust under pressure. Learn how to craft clear, empathetic messaging, manage conflicting priorities, and leverage communication tools to align internal and external audiences, ensuring your organization emerges stronger from any crisis.
Mariam Farag, Chief Communications Officer, DAMAC Properties
Networking and Refreshment Break
Proactive Media Training for Leaders
In today’s fast-paced media landscape, effective communication is critical for leaders to build trust, manage reputations, and convey messages with clarity and impact. This session equips leaders with the skills to navigate high-pressure interviews, respond confidently to challenging questions, and proactively shape their narratives. Through hands-on practice and real-world examples, participants will learn strategies to anticipate media needs, stay on message, and turn every interaction into an opportunity to strengthen their organization’s reputation and influence.
Kirsten Kutz, Communications Director, Middle East, North Africa and Turkey, GE Aerospace
Navigating Cultural Nuances in Global Crises: Strategies for Effective Communication
Cultural differences can significantly impact the way crises unfold and are managed in a globalized world. Join Monther for an enlightening session on navigating cultural nuances during high-stakes situations. This session will delve into the importance of cultural intelligence in crisis communication, offering strategies to adapt messaging, build trust, and maintain organizational reputation across diverse audiences. Through compelling case studies and actionable insights, Monther will explore how understanding cultural sensitivities can enhance crisis response and recovery efforts.
Monther Tayeb, Executive VP - Corporate Communication: Leading Corporate Excellence Initiatives
End of Day One
AI-Powered Crisis Communication: Navigating Turbulent Times (A Full Day Workshop)
Prepare to revolutionize your crisis communication approach in this full-day workshop, designed to equip you with the skills and tools to navigate an era of complex and AI-driven crises. From understanding the challenges of modern crises to mastering cutting-edge AI tools, this immersive experience will reshape how you prepare for, manage, and recover from critical incidents.
What You’ll Learn:
- Understand how AI is reshaping the dynamics of social movements, geopolitics, and interconnected crises, and why traditional strategies no longer suffice.
- Grasp the fundamentals of AI, including machine learning and natural language processing, while exploring the ethical considerations of adopting AI in crisis management.
- Discover practical applications of AI for planning, content creation, real-time analysis, and post-crisis reporting. See live demonstrations of tools enhancing crisis communication across every stage of the crisis lifecycle.
- Develop a personalized crisis communication plan that integrates AI capabilities to address real-world scenarios, strategic messaging, and stakeholder engagement.
- Test your AI-enhanced plan in an interactive simulation exercise, practicing real-time decision-making and monitoring on digital platforms.
Workshop Agenda
Part 1: Redefining Crisis Complexity
- Explore how social movements, geopolitics, and the concept of permacrisis shape today’s crisis landscape.
- Understand why traditional crisis communication strategies need to evolve to address complex, interconnected challenges.
Part 2: AI in Crisis Management – The Essentials
- Get a clear introduction to AI, including machine learning and natural language processing, and how they apply to crisis communication.
- Discuss the ethical implications and opportunities AI brings to crisis management.
Part 3: Leveraging AI Tools Across the Crisis Lifecycle
- Learn how to use AI for planning, content creation, real-time analysis, and post-crisis reporting.
- Experience live demonstrations of AI tools in action and their application to real-world crisis scenarios.
Part 4: Building Your AI-Enhanced Crisis Communication Plan
- Participate in a hands-on workshop to develop a crisis communication plan integrated with AI tools.
- Focus on crisis scenario identification, strategic message crafting, and stakeholder communication.
Part 5: Crisis Simulation Exercise
- Test your AI-enhanced crisis plan in an interactive simulation, emphasizing real-time decision-making, digital monitoring, and practical use of AI tools during a crisis.
Meet Your Workshop Leader
Philippe Borremans, a globally recognized expert with over 25 years in risk and crisis communication, brings unparalleled expertise to this workshop. Having worked with leading organizations like Volvo Group, Chanel, Mastercard Foundation, and WHO, Philippe has a track record of guiding teams through high-stakes crises.
As the author of "Mastering Crisis Communication with ChatGPT: A Practical Guide", Philippe combines his extensive field experience with deep insights into how technology, especially AI, is transforming crisis management.
Why Attend?
This workshop is your chance to stay ahead of the curve, leveraging AI to enhance your crisis communication strategy and strengthen your organization’s resilience. Don’t just react to crises—proactively lead with confidence in the AI era.
