Crisis Communications Boot Camp Saudi Arabia

4-5 June 2025, Riyadh

About the Event

Crisis Communications Boot Camp Saudi Arabia: June 4-5, Riyadh

The World’s Leading Crisis Communications Training is Coming to the Kingdom!

After an extraordinary journey through 50 editions across Europe, the US, Canada, and the Middle East, the Crisis Communications Boot Camp is making its debut in Saudi Arabia! Join us in Riyadh on June 4-5 for an exclusive opportunity to learn from global crisis communication experts and enhance your organization’s readiness to navigate today’s complex reputational challenges.

This cutting-edge training, limited to just 100 participants, is your chance to:

Master AI-driven crisis communication: Understand how artificial intelligence is reshaping crisis management.
Combat deepfake threats: Update your crisis plan to tackle emerging challenges.
Adapt to an era of permacrisis: Rewrite your communications strategy for a world of constant disruption.
Prepare your leaders: Equip senior executives with the skills to handle media interviews during a crisis.
Rebuild trust after cyber attacks: Learn how to recover and strengthen your reputation.
Avoid greenwashing: Communicate your sustainability efforts with authenticity.
Enhance team preparedness: Work with your team to create a culture of readiness for any crisis.

With demand for this sought-after training skyrocketing, tickets are limited and sell out months in advance. Don’t miss your chance to be part of this game-changing event in Riyadh.

Reserve Your Spot Today!

Be among the first in Saudi Arabia to experience the global standard in crisis communications training.

Act now—spaces are filling quickly!

Only

190days

11hours

39min

UNTIL THE EVENT

Brochure Download

Facts & Figures

Inaugural Event: The very first Crisis Communications Boot Camp was organized in Calgary in 2017, setting the stage for a journey of excellence in crisis communication training.
Global Reach: Since its inception, the boot camp has attracted over 2500 PR professionals, making it one of the most sought-after events in the field. It has been held in 25 cities around the world, offering participants a truly global perspective on crisis communication.
Global Recognition: The Crisis Communications Boot Camp is widely recognized as one of the world's leading training programs in crisis communications, not only in Europe and North America but across the globe. Its reputation for delivering cutting-edge strategies and insights has solidified its status as a go-to resource for professionals in the field.
Exclusive Content: The boot camp continuously evolves to address the latest challenges and trends in crisis communication. Participants can expect exclusive content, expert speakers, and practical takeaways that empower them to navigate the ever-changing landscape of crisis management.
Solutions-Oriented: Unlike many other events, this boot camp places a strong emphasis on practical solutions and actionable strategies. Attendees leave with the tools and knowledge needed to effectively handle crises and protect their organization's reputation.

Speakers

Philippe Borremans Author, "Mastering Crisis Communication with ChatGPT: A Practical Guide,"

Nick Hope Edelman

Mariam Farag DAMAC Properties

Bridging the Gap: Mastering Stakeholder Communication in Crisis Situations
Effective stakeholder communication can make or break your crisis response. This session provides practical strategies to engage key stakeholders, maintain transparency, and build trust under pressure. Learn how to craft clear, empathetic messaging, manage conflicting priorities, and leverage communication tools to align internal and external audiences, ensuring your organization emerges stronger from any crisis.
Mariam Farag, Chief Communications Officer, DAMAC Properties

Managing Fake News in the Age of AI: Strategies for Crisis and Risk Management
In today’s digital landscape, the proliferation of fake news has become a significant challenge, especially with the rapid advancement of AI technologies. Join Nick for an insightful session on effectively managing the spread of misinformation. This session will explore the latest AI-driven tools and strategies for identifying and mitigating fake news, maintaining credibility, and protecting your organization's reputation. Nick will share real-world case studies and provide actionable tactics for crisis and risk management in an era where misinformation can spread like wildfire. Attendees will leave with a deeper understanding of the dynamics of fake news and equipped with practical approaches to safeguard their brands against the risks posed by AI-enhanced misinformation.
Nick Hope, Managing Director of Crisis and Risk EMEA, Edelman

10.00 - 16.30

AI-Powered Crisis Communication: Navigating Turbulent Times (A Full Day Workshop)
Prepare to revolutionize your crisis communication approach in this full-day workshop, designed to equip you with the skills and tools to navigate an era of complex and AI-driven crises. From understanding the challenges of modern crises to mastering cutting-edge AI tools, this immersive experience will reshape how you prepare for, manage, and recover from critical incidents.

What You’ll Learn:
- Understand how AI is reshaping the dynamics of social movements, geopolitics, and interconnected crises, and why traditional strategies no longer suffice.
- Grasp the fundamentals of AI, including machine learning and natural language processing, while exploring the ethical considerations of adopting AI in crisis management.
- Discover practical applications of AI for planning, content creation, real-time analysis, and post-crisis reporting. See live demonstrations of tools enhancing crisis communication across every stage of the crisis lifecycle.
- Develop a personalized crisis communication plan that integrates AI capabilities to address real-world scenarios, strategic messaging, and stakeholder engagement.
- Test your AI-enhanced plan in an interactive simulation exercise, practicing real-time decision-making and monitoring on digital platforms.

Workshop Agenda

Part 1: Redefining Crisis Complexity
- Explore how social movements, geopolitics, and the concept of permacrisis shape today’s crisis landscape.
- Understand why traditional crisis communication strategies need to evolve to address complex, interconnected challenges.

Part 2: AI in Crisis Management – The Essentials
- Get a clear introduction to AI, including machine learning and natural language processing, and how they apply to crisis communication.
- Discuss the ethical implications and opportunities AI brings to crisis management.

Part 3: Leveraging AI Tools Across the Crisis Lifecycle
- Learn how to use AI for planning, content creation, real-time analysis, and post-crisis reporting.
- Experience live demonstrations of AI tools in action and their application to real-world crisis scenarios.

Part 4: Building Your AI-Enhanced Crisis Communication Plan
- Participate in a hands-on workshop to develop a crisis communication plan integrated with AI tools.
- Focus on crisis scenario identification, strategic message crafting, and stakeholder communication.

Part 5: Crisis Simulation Exercise
- Test your AI-enhanced crisis plan in an interactive simulation, emphasizing real-time decision-making, digital monitoring, and practical use of AI tools during a crisis.

Meet Your Workshop Leader
Philippe Borremans, a globally recognized expert with over 25 years in risk and crisis communication, brings unparalleled expertise to this workshop. Having worked with leading organizations like Volvo Group, Chanel, Mastercard Foundation, and WHO, Philippe has a track record of guiding teams through high-stakes crises.
As the author of "Mastering Crisis Communication with ChatGPT: A Practical Guide", Philippe combines his extensive field experience with deep insights into how technology, especially AI, is transforming crisis management.

Why Attend?
This workshop is your chance to stay ahead of the curve, leveraging AI to enhance your crisis communication strategy and strengthen your organization’s resilience. Don’t just react to crises—proactively lead with confidence in the AI era.