Crisis Communications Masterclass: Planning for the New Reality

14-15 March, 10am - 3pm (CET)
Book Now

Crisis Communications Masterclass: Planning for the New Reality

Book Now

14-15 March, 10am - 3pm (CET)

About the Event

Welcome to P World's Virtual Crisis Communications Masterclass with Amanda Coleman!

We are living in uncertain times. It has become clear that significant incidents and crises can hit a business at any time. Communicators need to not only be crisis ready but build risk management into their day-to-day work.

The Masterclass will look at crisis communication in 2022 and beyond. How can we be more prepared? What can we do to manage social media? Can we counteract disinformation? How do we protect staff from trolling and abuse? And how can we be more resilient to the challenging times that lie ahead.

Delivered by Amanda Coleman, former Head of Communications at Greater Manchester Police, Author of Crisis Communication Strategies and one of Europe’s leading communications experts, the Masterclass will help participants be ready for the future. Starting with a look at what has changed since the Covid-19 pandemic hit, Amanda will look at the key elements needed for effective and successful crisis communication both now and in the future.

At the end of this Masterclass, you will be able to:

  • Build risk and crisis management into your daily life
  • Understand the principles for effective crisis communication in the new reality
  • Develop structures and networks to support crisis response
  • Create crisis communication plans for the biggest risks
  • Identify and respond to disinformation
  • Co-ordinate all the communication to create an holistic response
  • Manage reputational issues to minimise damage
  • Understand how to effectively make decisions when under pressure
  • Choose the right channels for the key audiences
  • Plan for future scenarios and develop contingencies

About your course leader:

Amanda is the director of the crisis communication consultancy Amanda Coleman Communications Ltd. Based in the UK, she has 20 years’ experience in emergency services communication and leading at a time of crisis. In 2017, Amanda led the law enforcement communication response to the Manchester Arena terrorist attack. She is the author of Crisis Communication Strategies published by Kogan Page in May 2020.

Now, Amanda works with businesses and organisations that are under pressure providing strategic guidance. She produces a regular crisis communication newsletter and monthly case studies of recent critical situations.

Amanda has worked as a journalist and is a Chartered PR Practitioner as well as a Fellow of both the Chartered Institute of Public Relations and the Public Relations and Communication Association. She is a member of the UK Emergency Planning Society and of the International Public Relations Association. Amanda is a senior associate with the Centre for Crisis and Risk Communication and an advisor with the Resilience Advisors Network.

 

Speakers

Amanda Coleman Former Head of Communications, Greater Manchester Police

Agenda

10.00 

Introductions and outline of the programme for the course

10.20 

Risk management in communication: How to build risk communication into daily life.

11.10 

Short Break

11.25

Crisis communication principles: Pre Covid-19 and what happens next

12.00 

Building networks to support your response: The importance of diverse voices and working in partnership

12.30 Lunch Break
13.00 

Reputational risks: How to identify them, how they differ from other crises, and learning to live with them

14.00

Creating effective communication plans for the top risks

14.30

Case studies and questions

15.00

End of Day One

10:00

Creating a co-ordinated crisis communication response: What matters? What should matter?

10.45

Tackling disinformation in 2022 and beyond

11.30

Short break

11.45

Making effective decisions under pressure: Developing self-awareness, understanding biases, and building resilience

12.30 

Lunch break

13:10

Contingency Planning and future proofing your crisis communication response

14:00

Mini exercise to look at an issue and work through key thoughts,issues and decision making

15.00

End of Crisis Communications Masterclass

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