Crisis Communications Measurement with the PR Measurement Queen

Welcome to the Virtual Crisis Communications Measurement Masterclass with Katie D. Paine, the PR Measurement Queen!

We’ve been told for years to “measure what matters.” But if we’ve learned anything from these terrible, horrible no-good times, is that what used to matter, doesn’t anymore. As a result, we need to rethink what we measure. To survive in this new environment, the entire concept of measurement and particularly measurement in a crisis needs to flip.

The Masterclass will cover:

In the last two years, the world of communications as we know it has changed. Engagement has supplanted revenue, stock price and/or market share as a key measure of success. The ability to attract and keep talent has replaced profitability as a top concern. Politicization and social division have changed the nature of truth and influence.

Attending our exclusive Masterclass with Katie D. Paine will help you achieve that!

Final chance to register! Grab your ticket today!

• The basic steps to best-in-class measurement for any and all forms of communications
• How to avoid the misinformation plague (hint: dump your engagement metrics)
• How to measure the crisis avoided
• How to identify the people that matter and what they care about
• Strategies to identify trusted sources and individuals around a particular issue or crisis
• How to identify a crisis by type, and what your best possible response is depending on the type of crisis
• Setting measurable objectives for crisis and issues communications
• How to ensure you have the right data for your objectives
• Defining acceptable proxies for intangible or hard to measure goals
• Benchmarking – what are you being compared to?
• Matching your tools to the data you need
• How to use data to continuously improve results