12th May 2017
Skopje, Macedonia
In this intensive, full day workshop, international crisis communications guru Donald Steel will share his experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.
Attending this workshop will enable you to:
• Conduct a vulnerability audit to assess potential crisis scenarios
• Create a core message that can be communicated across all social media channels
• Properly monitor your social media channels for potential problems
• Coach your spokesperson on the tough questions they may face from the media
• Engage the media and address misinformation and negative commentary
09.00 Registration And Morning Coffe
09.30 Opening Session: A Real Life Crisis Scenario
10.00 Analyzing The Importance Of Reputation And Reputation Management: What is Reputation?
•Building trust
•Case studies of good and bad examples of reputation management
11.00 Writing A Crisis Plan: The Role Of Executives
11.30 Networking And Refreshment Break
12.00 Key Principles Of Crisis Management: Writing A Crisis Statement
12.30 Managing The Media
This segment will include key tips in managing the media, giving broadcast interviews and the essentials of organizing a good press conference
13.30 Lunch For Speakers And Delegates
14.15 Interactive Crisis Simmulation
Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation. As the crisis develops, other spokespeople will be taken.
The simulation will also include a press conference where the spokespeople have to answer journalist questions.
16.30 End of Workshop
The hotel Aleksandar Palace, leading hotel in Macedonia, is located on the right bank of the river Vardar next to the city park, only 3 km away from the town center and just next to the most important administrative, cultural and historical buildings.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
