Crisis Communications Workshop With Donald Steel

12th May 2017, Skopje, Macedonia

Register now

Crisis Communications Workshop With Donald Steel

Register now

12th May 2017, Skopje, Macedonia

About the Event

In this intensive, full day workshop, international crisis communications guru Donald Steel will share his experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.

Attending this workshop will enable you to: 

•    Conduct a vulnerability audit to assess potential crisis scenarios
•    Create a core message that can be communicated across all social media channels
•    Properly monitor your social media channels for potential problems
•    Coach your spokesperson on the tough questions they may face from the media
•    Engage the media and address misinformation and negative commentary


Meet Your Crisis Communications Guru

Donald Steel Former Chief Communications Advisor, BBC


Master the latest trends in crisis communications with the world's leading crisis guru.


Registration And Morning Coffe


Opening Session: A Real Life Crisis Scenario


Analyzing The Importance Of Reputation And Reputation Management: What is Reputation?
•Building trust

•Case studies of good and bad examples of reputation management


Writing A Crisis Plan: The Role Of Executives


Networking And Refreshment Break


Key Principles Of Crisis Management: Writing A Crisis Statement


Managing The Media
This segment will include key tips in managing the media, giving broadcast interviews and the essentials of  organizing a good press conference


Lunch For Speakers And Delegates


Interactive Crisis Simmulation
Participants will be divided into groups and each group will select a spokesperson who will be interviewed on the particular crisis situation.  As the crisis develops, other spokespeople will be taken.
The simulation will also include a press conference where the spokespeople have to answer journalist questions.


End of Workshop

Our partners

Media Partners


Aleksandar Palace, Skopje, Macedonia

The hotel Aleksandar Palace, leading hotel in Macedonia, is located on the right bank of the river Vardar next to the city park, only 3 km away from the town center and just next to the most important administrative, cultural and historical buildings.