Registration and Morning Coffee
Chairman's Opening Remarks
State of Communications Measurement: Where Is It Going Next, and What Do You Need to Know Now?
Where is communications measurement heading? Which benchmarks do you need to scrap and which up-and-coming best practices will become critical to your success? This session will provide you with a look back at communicators’ progress in this arena—and more importantly, a look ahead at all of the work we still need to do.
Eileen Sheil, Executive Director, Corporate Communications, Cleveland Clinic
Lessons Learned From Ebola: How Emory Communicators Grappled With the Ebola Crisis in 2014
In this session, Emory University’s AVP University Communications will share with you how Emory managed the communications around the treatment of four Ebola patients in 2014. Nancy will reveal tips to help you prepare BEFORE the emergency hits, and how to quell public fear and misinformation that could spell disaster.
This session will also help you understand how to determine if your crisis really is a crisis, the best ways to prepare and collaborate with stakeholders, how and when to assemble the players and their roles, as well as, why the CEO must be front line with internal communications and tips for managing a torrent of media.
Vincent J. Dollard, APR, Associate Vice President for Communications, Emory University’s Robert W. Woodruff Health Sciences Center
Build a Social Media Presence to Align Your Message with Your Market
- Explore evolving compliance and regulation around social media use to ease fear and anxiety
- Promote company culture as an incentive for recruitment and new growth
- Mine an internal ambassador group of employees to maximize incoming content and message sharing
- Discover what’s next for social media platforms to ensure you’re in the know
Carrie Strehlau, Senior Social Media Specialist, Communications, St. Jude Children's Research Hospital
Interactive Discussion with Speakers and Delegates
Lunch for Speakers and Delegates
Case Study: First Canadian Live-Streaming of Kidney Transplant Reaches 36 Million People Around The World
How do you gain worldwide attention for a public health education campaign about kidney disease and the need for kidney organ donors? The Public Affairs team at St. Joseph’s Healthcare Hamilton enlisted the help of a team of surgeons and specialists for the first live streaming of a kidney transplant in Canada. The result was a reach of 36 million people around the world, 350,000 online same-day views and 3,000 real-time questions and comments. They won a national Canadian Public Relations Society award for the campaign.
Agnes Bongers, Director of Public Affairs, St. Joseph's Healthcare Hamilton
Alexandria Anderson , Senior Public Affairs Specialist, St. Joseph's Healthcare Hamilton
Leading Large Scale Social Media Campaigns to Drive Change in Canadian Healthcare
For the past decade the Canadian Patient Safety Institute (CPSI) has been running award winning social media and engagement campaigns targeted at providers and patients to ensure a safe healthcare experience.
From millions of impressions on Twitter to trending Podcasts on Itunes – Canadian Patient Safety Week has been recognized nationally by the Canadian Public Relations Society and Internationally from IABC as an outreach method that drives results for safer healthcare. Come and hear how CPSI puts these campaigns together to achieve maximum results.
Cecilia Bloxom, Senior Director, Strategic Communications, Canadian Patient Safety Institute
Interactive Discussion with Speakers and Delegates
Networking and Refreshment Break
Case Study: How Michigan Medicine Used a Content Marketing Strategy to Build Brand Reputation and Awareness Through Two Digital Platforms: www.michiganhealthlab.org and www.michiganhealthblog.org
Mary Masson, Director of Public Relations, Michigan Medicine
Rebecca Priest, Marketing Director, Michigan Medicine
Speaking the Brand: Engaging With Your Audience in a Way That is Personal to Them
Keisha Ricks, Senior Manager of Organizational Communications, American Diabetes Association
Interactive Discussion with Speakers and Delegates
End of Day One
Morning Coffee
How Boston Children’s Hospital is Using Immersive Experiences to Elevate Their Research and Innovation Reputation Across the Globe
In this session Kristen discusses how traditional media engagement is no longer effective and will share strategies on how to develop compelling content takeovers to achieve the results your healthcare enterprise is looking for.
Kristen Dattoli, Sr. Manager, Media Relations & National Strategy, Office of Public Affairs, Boston Children's Hospital
- What are the types of HIT that are currently being used or are being implemented internationally to support health care?
- How can each of these technologies be used by health care organizations, citizens and families during routine and crisis situations?
- How can HIT support health care facility and patient family communication
Elizabeth Borycki RN PhD, IAHIS, Director - Social Dimensions of Health Program, Director - Health and Society Program, Professor - School of Health Information Science , University of Victoria
Interactive Discussion with Speakers and Delegates
Intorduction to Sao Bui Van's Workshop
Lunch for Speakers and Delegates
Full Day Interactive Workshop with Sao Bui Van, Director, Communications at King's College Hospital NHS Foundation Trust: Key Communications Challenges for Hospitals and Health Care Facilities
The cameraphone is rapidly enabling the public to dominate the conversation. We explore how crisis communications is changing, and how you must adapt your crisis plan to meet these new challenges and ensure your reputation is protected. Delegates will be invited to work on a fictitious, very challenging, but engaging scenario. You will come under pressure as a very serious scenario develops and you will leave with take homes that will ensure you crisis communications plan is ready for today’s new challenges.
In this session we will explore:
- Practical ways you can respond very quickly to avoid losing control of the narrative
- The need for rapid visibility of the Chief Executive or senior clinicians
- How we can communicate visually in the age of the smartphone
- Handling media aggression in a crisis