Global Healthcare Communications Summit

4-5 April, Toronto, Canada

Register now

About the Event

Canada’s first ever global gathering of healthcare communications professionals will focus on PR and communications tactics and trends that will help you stay on top of the latest developments and technology trends.

Benefits of attending:

  • Master the latest trends in crisis and reputation management
  • Make great things happen online
  • Connect with hundreds of colleagues who are dealing with the same challenges as you
  • Prove the value of your communications strategies
  • Explore new ideas for launching your next generation communication and online strategies
  • Leverage the experience of others in the field

We strongly encourage you to bring your team. Contact us today for more info on our group discounts.

Who Should Attend:

The Global Healthcare Communications Summit is designed for healthcare executives from hospitals, health systems, group practices, integrated networks and health plans including:

  • Chief Communications Officers and Communications Directors
  • Public Relations and Public Affairs Directors
  • Web Directors, Webmasters and Web Team Members 
  • Chief Information Officers 
  • Chief Technology Officers
  • CRM Managers, Data Analysts

Only

139days

6hours

49min

UNTIL THE EVENT

Speakers

Keisha Ricks American Diabetes Association (ADA)

Eileen Sheil Cleveland Clinic

Gillian Howard University Health Network

Cecilia Bloxom Canadian Patient Safety Institute

Agnes Bongers St. Joseph's Healthcare Hamilton

Elizabeth Borycki RN PhD, IAHIS University of Victoria

Alexandria Anderson St. Joseph's Healthcare Hamilton

Jane Finlayson University Health Network

Daniel Girard University Health Network

Kristen Dattoli Boston Children's Hospital

Carrie Strehlau St. Jude Children's Research Hospital

Donald Steel FCIPR FRSA Former Chief Communications Adviser, BBC

Mary Masson Michigan Medicine

Vincent J. Dollard, APR Emory University’s Robert W. Woodruff Health Sciences Center.

Rebecca Priest Michigan Medicine

Taya Jarman, APR Virginia Department of Health

Agenda

09.00

Registration and Morning Coffee

10.00

Chairman's Opening Remarks

10.15 

State of Communications Measurement: Where Is It Going Next, and What Do You Need to Know Now?
Where is communications measurement heading? Which benchmarks do you need to scrap and which up-and-coming best practices will become critical to your success? This session will provide you with a look back at communicators’ progress in this arena—and more importantly, a look ahead at all of the work we still need to do.
Eileen Sheil, Executive Director, Corporate Communications, Cleveland Clinic

10.45 

Using Social Media to Spot Potential Crises Early and Identify Brushfires that May Have Already Broken Out
- Why it’s important to monitor and listen to conversations on social media
- How to identify potential crises 
- Getting in early with the right message if a crisis may be on the horizon
- Streamlining the use of multiple social media accounts into a unified voice ready to respond in crisis moments
- Working cross-departmentally (legal, HR, regulatory, etc.) in order to be prepared for crisis
Taya Jarman, Population Health Communications Director, Virginia Department of Health

11.15 

Lessons Learned From Ebola: How Emory Communicators Grappled With the Ebola Crisis in 2014
In this session, Emory University’s AVP University Communications will share with you how Emory managed the communications around the treatment of four Ebola patients in 2014. Nancy will reveal tips to help you prepare BEFORE the emergency hits, and how to quell public fear and misinformation that could spell disaster.
This session will also help you understand how to determine if your crisis really is a crisis, the best ways to prepare and collaborate with stakeholders, how and when to assemble the players and their roles, as well as, why the CEO must be front line with internal communications and tips for managing a torrent of media.
Vincent J. Dollard, APR, Associate Vice President for Communications, Emory University’s Robert W. Woodruff Health Sciences Center

11.45

Interactive Discussion with Speakers and Delegates

12.00

 Lunch for Speakers and Delegates

13.00 

Build a Social Media Presence to Align Your Message with Your Market


- Explore evolving compliance and regulation around social media use to ease fear and anxiety
- Promote company culture as an incentive for recruitment and new growth
- Mine an internal ambassador group of employees to maximize incoming content and message sharing
- Discover what’s next for social media platforms to ensure you’re in the know
Carrie Strehlau, Senior Social Media Specialist, Communications, St. Jude Children's Research Hospital

13.30 

Case Study: First Canadian Live-Streaming of Kidney Transplant Reaches 36 Million People Around The World
How do you gain worldwide attention for a public health education campaign about kidney disease and the need for kidney organ donors? The Public Affairs team at St. Joseph’s Healthcare Hamilton enlisted the help of a team of surgeons and specialists for the first live streaming of a kidney transplant in Canada. The result was a reach of 36 million people around the world, 350,000 online same-day views and 3,000 real-time questions and comments. They won a national Canadian Public Relations Society award for the campaign.
Agnes Bongers, Director of Public Affairs, St. Joseph's Healthcare Hamilton
Alexandria Anderson , Senior Public Affairs Specialist, St. Joseph's Healthcare Hamilton

14.00 

Leading Large Scale Social Media Campaigns to Drive Change in Canadian Healthcare


For the past decade the Canadian Patient Safety Institute (CPSI) has been running award winning social media and engagement campaigns targeted at providers and patients to ensure a safe healthcare experience.


From millions of impressions on Twitter to trending Podcasts on Itunes – Canadian Patient Safety Week has been recognized nationally by the Canadian Public Relations Society and Internationally from IABC as an outreach method that drives results for safer healthcare. Come and hear how CPSI puts these campaigns together to achieve maximum results.


Cecilia Bloxom, Senior ​​Director, Strategic Communications Canadian Patient Safety Institute 

14.30 

Interactive Discussion with Speakers and Delegates

14.45

Networking and Refreshment Break

15.15

Case Study: How Michigan Medicine Used a Content Marketing Strategy to Build Brand Reputation and Awareness Through Two Digital Platforms: www.michiganhealthlab.org and www.michiganhealthblog.org
Mary Masson, Director of Public Relations, Michigan Medicine
Rebecca Priest, Marketing Director, Michigan Medicine
 

15.45 

Speaking the Brand: Engaging With Your Audience in a Way That is Personal to Them
Keisha Ricks, Senior Manager of Organizational Communications, American Diabetes Association

16.15

 Closing Discussion and End of Day One

09.00

Morning Coffee

10.00 

How Boston Children’s Hospital is Using Immersive Experiences to Elevate Their Research and Innovation Reputation Across the Globe
In this session Kristen discusses how traditional media engagement is no longer effective and will share strategies on how to develop compelling content takeovers to achieve the results your healthcare enterprise is looking for.
Kristen Dattoli, Sr. Manager, Media Relations & National Strategy, Office of Public Affairs, Boston Children's Hospital

10.45 

Case Study by University Health Network: Understanding the Importance of Internal Communications and How it Can Help You Build a Strong Reputation
Gillian Howard, Vice-President, Public Affairs and Communications, University Health Network
Jane Finlayson, Senior Public Affairs Advisor, University Health Network 
Daniel Girard, Senior Advisor, Public Affairs & Communications, University Health Network

11.15 

Session TBC
Elizabeth Borycki RN PhD, IAHIS, Director - Social Dimensions of Health Program, Director - Health and Society Program, Professor - School of Health Information Science , University of Victoria

11.45

Interactive Discussion with Speakers and Delegates

12.00

Lunch for Speakers and Delegates

13.00 - 16.30

Full Day Interactive Workshop with Donald Steel: Key Communications Challenges for Hospitals and Health Care Facilities 
The cameraphone is rapidly enabling the public to dominate the conversation.  We explore how crisis communications is changing, and how you must adapt your crisis plan to meet these new challenges and ensure your reputation is protected.   Delegates will be invited to work on a fictitious, very challenging, but engaging scenario.  You will come under pressure as a very serious scenario develops and you will leave with take homes that will ensure you crisis communications plan is ready for today’s new challenges.  Donald Steel is uniquely placed to lead this workshop.  He began his career in Britain’s National Health Service, and after qualifying as an RN, worked in regional and national neurosurgical units in Scotland.  He went on to develop a career as a presenter, chief spokesman of the British Broadcasting Corporation and now a widely admired global expert in crisis communications.


In this session we will explore:
- Practical ways you can respond very quickly to avoid losing control of the narrative
- The need for rapid visibility of the Chief Executive or senior clinicians 
- How we can communicate visually in the age of the smartphone
- Handling media aggression in a crisis

About Your Workshop Leader:
Donald Steel is uniquely placed to lead the workshop on crisis communications in a health care setting.  He began his working life in Britain’s National Health Service.  After qualifying as an RN, he went on to work in regional and national neurosurgical units in Scotland, before moving to a career in broadcasting.  He was a radio presenter and producer, and later joined the British Broadcasting Corporation’s press and publicity division, becoming the broadcaster's chief media spokesman for 11 years.   He is now a widely admired global specialist in crisis communications and corporate relations, and works with a wide range of clients, including UN agencies, leading airlines, government departments, sports bodies and high profile individuals.  His recent crisis experience includes commercial air crashes, allegations of corruption, court proceedings and data theft.  He also regularly advises health care facilities, including a leading London private hospital and highly specialist hospital units.   He is an associate director of crisis communications at Kenyon International Emergency Services, the world’s leading commercial responder to incidents involving death or injury.  He is a Fellow of the Royal Society of Arts, of the Chartered Institute of Public Relations and was the BBC Academy’s first Associate Fellow.   He is in demand as a speaker on crisis communications, most recently in the United States, Canada, Australia, Singapore, Dubai and South Korea.  He is based in London.

Our partners

Venue

Sheraton Centre Toronto Hotel, Toronto, Canada

123 Queen Street West, Toronto  M5H 2M9 Canada  
+1 416-361-1000

Immerse yourself in the excitement of the city at Sheraton Centre Toronto Hotel. Perfectly situated in the heart of downtown's Financial and Entertainment districts, our four-star hotel is ideal for every visitor. Business travellers will appreciate our setting near the Convention Centre and local corporate offices, as well as our full-service business centre and expansive meeting and event venues. All of Toronto's attractions, from Eaton Centre to CN Tower, are within easy reach of our family-friendly hotel, with the subway close at hand for added convenience. Our updated guest rooms feature city views, upscale amenities and plush bedding to ensure you are rested and ready for the day. Go for a swim in our heated outdoor pool, or workout in our 24-hour fitness centre. Enjoy delicious food in our restaurant, or stop by our cafe for freshly-prepared coffee and treats to take along on your adventures. Whether staying with us for work or fun, we look forward to welcoming you to our downtown Toronto hotel.