Welcome to the fourth edition of Canada's most innovative PR and corporate communications conference.
Featuring presentations by some of the world's leading PR and communications experts, attending the Global PR Summit Canada 4, will enable you to:
Book before August 30th to SAVE $600 off the final ticket price!*
* Are you a member of IABC Toronto? Contact us today for your 20% exclusive discount!
Want to save on your pass? Make sure you book with your colleagues to take advantage of our group discounts. Message us for more details.
09.00 Registration and Morning Coffee
10.00 Opening Remarks
10.15 How Do We Show Value and Demonstrate the Necessity of PR
Cam Gordon, Head of Communications, Twitter Canada
10.45 Communicating on Complex Topics: Challenges and Opportunities Communicating about Artificial Intelligence
Aaron Brindle, Head of Public Affairs, Google Canada
11.15 Exploring How to Build a Resilient Communications Team and Breaking Down Barriers Between Departments
Michelle Lefler, VP, Communications and Public Relations, Aurora
11.45 Interactive Discussion With Speakers and Delegates
12.00 Lunch for Speakers and Delegates
13.00 Interactive Panel Discussion: PR Trends We Want to See in 2020
Russell Baker, Executive Vice President, IABC/Toronto & Corporate Spokesperson, Toronto Hydro
Maliha Aqeel, Assistant Director, Brand, Marketing & Communications, EY
David Bauer, Head of Corporate Communications, Purolator Inc.
Krista Webster, President & CEO, Veritas Communications
13.45 Rebuilding Trust: Combatting a “Crisis of Trust” in Today’s Global Landscape
- A strategic snapshot of the state of trust worldwide
- How to be prepared: Steps to execute risk assessments in a global context
- How to practice messaging with purpose—internally and externally
- How to practice greater accountability and transparency
- How to use social media channels to build trust in the face of skepticism
Kirsten Walkom, Executive Vice President, Smith & Company
14.15 Overcoming the Daily Distraction, Engaging Employees in a World of Constant Communication
In a world of non-stop news and noise, internal communication is becoming increasingly difficult as employees are bombarded with information. How do we engage, inform and update staff about key initiatives – especially during emergency situations? In this session, hear strategies that worked at Massachusetts General Hospital in the days following the 2013 Boston Marathon bombing, during the extended nationwide shortages of IV fluid bags and injectable opioid medications in 2018, and in advance of a new seasonal flu vaccine requirement for all staff.
Colleen Delaney, Director of Internal Communication, Publications and Operations, Massachusetts General Hospital
14.45 Interactive Discussion with Speakers and Topics
15.00 Networking and Refreshment Break
15.30 The Role of Effective Storytelling in Communications and Fundraising
Joung-ah Ghedini-Williams, Head, Global Communications Desk, UNHCR
16.00 Gaining the Right Media Coverage Through Creative Thinking: Case Studies and Learnings from CBC
Katherine Wolfgang, Head of Public Relations, CBC
16.30 Interactive Discussion with Speakers and Delegates
16.45 End of Day One
09.00 Morning Coffee
10.00 Opening Remarks
10.15 Real-time Marketing, and PR Wins on a Budget: How a Beer Company Won Gold at the Winter Olympics
Bjorn Trowery, Former Director of Corporate Communications & Brand Public Relations, HEINEKEN USA
10.45 Case Study by PepsiCo: The New Content Model
The presentation will be on the changing marketing and content landscape through a case study on Pepsi Black. We will be featuring a digital film we created for the brand with the award-winning filmmakers The Mundo Sisters.
Allison Polly, Head of Content Development, PepsiCo, USA
11.15 The Rise of the Social Purpose Campaign and What Does it Mean for Brand Loyalty
Kieran Fagan, VP, Communications - Content + Experiences, CVS Health
11.45 Interactive Discussion with Speakers and Delegates
12.00 Lunch for Speakers and Delegates
13.00 What Does it Take to Build a Winning Influencer Campaign in a Skeptical World
Varsha Sreekumar, Digital Strategist, The Hive Strategic Inc &Former Social Media and Digital Influencer Lead, Johnson & Johnson
13.30 Building a Rockstar PR Team
Stephanie Nadalin, AVP, External Communications, Canadian Tire Corporation, Ltd.
14.00 Interactive Discussion with Speakers and Delegates
14.15 Networking and Refreshment Break
14.45 Mini Interactive Workshop: Getting Started with PR Measurement - A Step by Step Approach
Attending this interactive workshop will enable you to:
- Understand why measurement and analytics is important to PR professionals
- Develop a successful measurement strategy
- Turn data into insights
- Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
- Use Communications Research to Drive Business Results
Mark Weiner, Chief Insights Officer, CISION
16.30 End of Global PR Summit Canada 4
The Metro Toronto Convention Centre is a world-class venue located at the heart of a world-class city, with vibrant surroundings. The Centre's central location is walking distance from the Financial and Entertainment Districts, plentiful accommodations, and public transit systems.
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
