Global PR Summit Canada 4

21-22 November, Toronto

Book Now

About the Event

Welcome to the fourth edition of Canada's most innovative PR and corporate communications conference.

Featuring presentations by some of the world's leading PR and communications experts, attending the Global PR Summit Canada 4, will enable you to:

  • Rebuild your reputation after a cyber attack
  • How to protect your reputation in an age of fake news
  • Advance diversity in your PR department
  • Transform your company into a digital superstar
  • Make your corporate story sizzle
  • Use social media to build a community
  • Understand the latest PR measurement trends

Book before August 30th to SAVE $600 off the final ticket price!*

* Are you a member of IABC Toronto? Contact us today for your 20% exclusive discount!

Want to save on your pass? Make sure you book with your colleagues to take advantage of our group discounts. Message us for more details.

Only

88days

12hours

45min

UNTIL THE EVENT

Facts & Figures

Did you know?

  • The first ever Global PR Summit was held in Belgrade, Serbia in March 2011. Since then, the event has been held in 24 countries around the world, including: the US, Egypt, Turkey, Morocco, Azerbaijan, Bulgaria, Croatia, Qatar, Bahrain and South Korea.
  • The first ever Global PR Summit in Canada was held in December 2016 in Montreal and included presentations by some of the world's leading PR professionals including Princess Diana's Private Secretary and Mary Jo Jacobi, Former VP Communications at BP America.
  • For three years in a row, the Canadian edition of the Global PR Summit has been supported by CPRS and IABC Toronto.
  • Over 800 PR professionals have attended the past three edition of the Global PR Summit Canada.

Speakers

Mark Weiner CISION

Joung-ah Ghedini-Williams UNHCR

Cam Gordon Twitter Canada

Allison Polly PepsiCo

Zayna Aston YouTube

Katherine Wolfgang CBC

Kirsten Walkom Save the Children International

Colleen Marshall Delaney Massachusetts General Hospital

Varsha Sreekumar Johnson & Johnson

Errol Cockfield MSNBC

Kieran Fagan CVS Health

Michelle Lefler Mars Wrigley Confectionery

Bjorn Trowery HEINEKEN USA

Agenda

Coming soon. 

09.00

Registration and Morning Coffee

10.00

Opening Remarks

10.15 

How Do We Show Value and Demonstrate the Necessity of PR
Cam Gordon, Head of Communications, Twitter Canada

10.45

Exploring How to Build a Resilient Communications Team and Breaking Down Barriers Between Departments
Michelle Lefler, Director, Corporate Affairs, MARS Wrigley Confectionery

11.15

What’s in Your Crisis Preparedness Plan?
- Establish written-out guidelines and responsibilities for social media messaging during a crisis
- Decide what media monitoring and social listening tools you need before, during and after a crisis
- Include in the plan guidelines for a content strategy to be used during a crisis
Errol Cockfield, SVP Corporate Communications, MSNBC

11.45

Interactive Discussion with Speakers and Delegates

12.15

Lunch for Speakers and Delegates

13.00

Rebuilding Trust: Combatting a “Crisis of Trust” in Today’s Global Landscape
- A strategic snapshot of the state of trust worldwide
- How to be prepared: Steps to execute risk assessments in a global context
- How to practice messaging with purpose—internally and externally
- How to practice greater accountability and transparency
- How to use social media channels to build trust in the face of skepticism
Kirsten Walkom, Global Communications Director, Save the Children International

13.30 

Overcoming the Daily Distraction, Engaging Employees in a World of Constant Communication
In a world of non-stop news and noise, internal communication is becoming increasingly difficult as employees are bombarded with information. How do we engage, inform and update staff about key initiatives – especially during emergency situations? In this session, hear strategies that worked at Massachusetts General Hospital in the days following the 2013 Boston Marathon bombing, during the extended nationwide shortages of IV fluid bags and injectable opioid medications in 2018, and in advance of a new seasonal flu vaccine requirement for all staff.
Colleen Delaney, Director of Internal Communication, Publications and Operations, Massachusetts General Hospital

14.00 

The Momo Challenge on YouTube: The Anatomy of a Fake News Crisis
- Turning the tide amidst a large volume of inaccurate news
- Dealing with unsubstantiated and unpredictable crises
- In this case study Zayna will take you through the Momo crisis and how YouTube worked to regain control of the story
Zayna Aston, EMEA Communications & Public Affairs, Google & YouTube

14.30 

Interactive Discussion with Speakers and Topics

15.00

Networking and Refresjhme

15.15

The Role of Effective Storytelling in Communications and Fundraising
Joung-ah Ghedini-Williams, Head, Global Communications Desk, UNHCR

15.45

Gaining the Right Publicity Through Creative Thinking: Case Studies and Learnings from CBC
Katherine Wolfgang, Head of Public Relations, CBC

16.15

Interactive Discussion with Speakers and Delegates

16.45

End of Day One

09.00

Morning Coffee

10.00

Opening Remarks

10.15

Real-time Marketing, and PR Wins on a Budget: How a Beer Company Won Gold at the Winter Olympics
Bjorn Trowery, Director of Corporate Communications & Brand Public Relations, HEINEKEN USA

10.45

Case Study by PepsiCo: The New Content Model
The presentation will be on the changing marketing and content landscape through a case study on Pepsi Black. We will be featuring a digital film we created for the brand with the award-winning filmmakers The Mundo Sisters.
Allison Polly, Head of Content Development, PepsiCo, USA

11.15 

The Rise of the Social Purpose Campaign and What Does it Mean for Brand Loyalty


Kieran Fagan, VP, Communications - Content + Experiences, CVS Health

11.45

Interactive Discussion with Speakers and Delegates

12.15

Lunch for Speakers and Delegates

13.15 

What Does it Take to Build a Winning Influencer Campaign in a Skeptical World
Varsha Sreekumar, Social Media and Digital Influencer Lead, Johnson & Johnson

13.45

Session TBC

14.15

Interactive Discussion with Speakers and Delegates

14.30

Networking and Refreshment Break

15.00 

Mini Interactive Workshop: Getting Started with PR Measurement - A Step by Step Approach
Attending this interactive workshop will enable you to:
- Understand why measurement and analytics is important to PR professionals
- Develop a successful measurement strategy
- Turn data into insights
- Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
- Use Communications Research to Drive Business Results
Mark Weiner, Chief Insights Officer, CISION

17.00

End of Global PR Summit Canada 4

Our partners

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Venue

Metro Toronto Convention Centre, Toronto, Ontario, Canada

The Metro Toronto Convention Centre is a world-class venue located at the heart of a world-class city, with vibrant surroundings. The Centre's central location is walking distance from the Financial and Entertainment Districts, plentiful accommodations, and public transit systems.