Registration and Morning Coffee
Opening Remarks
How Do We Show Value and Demonstrate the Necessity of PR
Cam Gordon, Head of Communications, Twitter Canada
Communicating on Complex Topics: Challenges and Opportunities Communicating about Artificial Intelligence
Aaron Brindle, Head of Public Affairs, Google Canada
Exploring How to Build a Resilient Communications Team and Breaking Down Barriers Between Departments
Michelle Lefler, VP, Communications and Public Relations, Aurora
Interactive Discussion With Speakers and Delegates
Lunch for Speakers and Delegates
Interactive Panel Discussion: PR Trends We Want to See in 2020
Russell Baker, Executive Vice President, IABC/Toronto & Corporate Spokesperson, Toronto Hydro
Maliha Aqeel, Assistant Director, Brand, Marketing & Communications, EY
David Bauer, Head of Corporate Communications, Purolator Inc.
Krista Webster, President & CEO, Veritas Communications
Rebuilding Trust: Combatting a “Crisis of Trust” in Today’s Global Landscape
- A strategic snapshot of the state of trust worldwide
- How to be prepared: Steps to execute risk assessments in a global context
- How to practice messaging with purpose—internally and externally
- How to practice greater accountability and transparency
- How to use social media channels to build trust in the face of skepticism
Kirsten Walkom, Executive Vice President, Smith & Company
Overcoming the Daily Distraction, Engaging Employees in a World of Constant Communication
In a world of non-stop news and noise, internal communication is becoming increasingly difficult as employees are bombarded with information. How do we engage, inform and update staff about key initiatives – especially during emergency situations? In this session, hear strategies that worked at Massachusetts General Hospital in the days following the 2013 Boston Marathon bombing, during the extended nationwide shortages of IV fluid bags and injectable opioid medications in 2018, and in advance of a new seasonal flu vaccine requirement for all staff.
Colleen Delaney, Director of Internal Communication, Publications and Operations, Massachusetts General Hospital
Interactive Discussion with Speakers and Topics
Networking and Refreshment Break
The Role of Effective Storytelling in Communications and Fundraising
Joung-ah Ghedini-Williams, Head, Global Communications Desk, UNHCR
Gaining the Right Media Coverage Through Creative Thinking: Case Studies and Learnings from CBC
Katherine Wolfgang, Head of Public Relations, CBC
Interactive Discussion with Speakers and Delegates
End of Day One
Morning Coffee
Opening Remarks
Real-time Marketing, and PR Wins on a Budget: How a Beer Company Won Gold at the Winter Olympics
Bjorn Trowery, Former Director of Corporate Communications & Brand Public Relations, HEINEKEN USA
Case Study by PepsiCo: The New Content Model
The presentation will be on the changing marketing and content landscape through a case study on Pepsi Black. We will be featuring a digital film we created for the brand with the award-winning filmmakers The Mundo Sisters.
Allison Polly, Head of Content Development, PepsiCo, USA
The Rise of the Social Purpose Campaign and What Does it Mean for Brand Loyalty
Kieran Fagan, VP, Communications - Content + Experiences, CVS Health
Interactive Discussion with Speakers and Delegates
Lunch for Speakers and Delegates
What Does it Take to Build a Winning Influencer Campaign in a Skeptical World
Varsha Sreekumar, Digital Strategist, The Hive Strategic Inc &
Former Social Media and Digital Influencer Lead, Johnson & Johnson
Building a Rockstar PR Team
Stephanie Nadalin, AVP, External Communications, Canadian Tire Corporation, Ltd.
Interactive Discussion with Speakers and Delegates
Networking and Refreshment Break
Attending this interactive workshop will enable you to:
- Understand why measurement and analytics is important to PR professionals
- Develop a successful measurement strategy
- Turn data into insights
- Listen more to consumers and understand the gap between what companies think they are delivering and what stakeholders want
- Use Communications Research to Drive Business Results
Mark Weiner, Chief Insights Officer, CISION
End of Global PR Summit Canada 4