Welcome to the Healthcare Communications Boot Camp!
Why register?
Based on the phenomenal feedback from the past three editions of our Global Healthcare Communications Summit, we are excited to launch the first virtual Healthcare Communications Boot Camp, a five hour interactive webinar, covering the latest PR and communications tactics and trends that will help you stay on top of the latest developments and technology trends in healthcare communications in a COVID-19 world.
10.00 Opening Keynote Address by Audrey Huang, Interim Vice President, UT Southwestern Medical Center
10.40 Social Media & Digital Capacity-Building for Crisis Management
In this interactive session, Lee will use some of the work Mayo Clinic has done in the last year in responding to the quickly changing circumstances under COVID, and how their preparation enabled the medical center to adapt quickly and meet internal and external communications needs.
Lee Aase, Communications Director, Social and Digital Innovation, Mayo Clinic
11.20 Leaning into Change: Case Study by Medtronic
In this session Eileen will share with you how Medtronic ramped up production of hospital ventilators in a very short period of time to meet global demand. You will also go behind the story of facing a global, humanitarian challenge by leading with purpose and breaking down barriers to innovation to guide the way forward.
Eileen Sheil, Vice President Communications, Medtronic
12.00 Lunch Break
12.40 The Importance of Quick Transformation of Your Communications Strategy: Case Study by Massachusetts
General Hospital
In this session Michael will share with you how Massachusetts General Hospital adapted its communications strategy in the face of COVID-19, including integrating social media in your crisis communications plans. Michael will also share lessons learned from the 2013 Boston Bombings
Michael Morrison, Director Of Media Relations, Massachusetts General Hospital
13.20 How the Right Content at The Right Time Made Michigan Medicine an Influencer as Covid-19 Spread
This session will go behind the scene of Michigan Medicine’s content strategy during the Covid-19 pandemic with focus on the importance of promotion of timely research and positioning its online platform as a source of truth.
Mary Masson, Director Of Public Relations, Michigan Medicine
14.00 Short Break
14.20 Childhood Cancer in the Time of COVID-19: A Case Study by St. Jude Children's Research Hospital
Childhood cancer research and treatment doesn’t stop, even during a pandemic. And, children across the globe are still diagnosed with this life-threatening disease. Learn how the pandemic has impacted communications, especially social media, for St. Jude Children’s Research Hospital and how the team pivoted while still maintaining focus on its main mission.
Carrie Strehlau, Senior Social Media Specialist, Communications, St. Jude Children's Research Hospital
15.00 The Curious Case of Covid-19 in Kids – How Boston Children’s Hospital Changed the News Narrative
In this session Kristen will talk about how Boston Children’s Hospital elevated their reputation during the Covid-19 crisis and helped to flip the media reporting around the Covid-19 outbreak and its impact on children.
Kristen Dattoli, Director, Enterprise Communications, Boston Children's Hospital
15.40 End of Healthcare Communications Boot Camp
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
