Welcome to Canada's most innovative marketing event in 2018!
5 quick reasons to book your ticket now for Canada's most innovative marketing event in 2018:
After the phenomenal success in 15 different countries around the world. the Marketing Kingdom, one of the world's leading marketing and social media events, is finally coming to North America from 18-19 October in Vancouver, Canada.
Get in touch today for group rates and our exclusive branding and sponsorship packages.
09.00 Registration and Morning Coffee
09.45 Chairman's Opening Remarks
10.00 The Cost of Privacy in a Hyper-Connected World
Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches. This clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. This session will give you critical insights into consumer sentiment about privacy, what the current privacy landscape looks like for businesses, and outline steps you can take to make sure your company is not tomorrow’s headline.
Gary Davis, Chief Consumer Security Evangelist, Vice President, Global Consumer Marketing, McAfee, USA
10.30 Mastering a Global Brand Expression
Starbucks is an international company with 25,000+ stores in 75 countries. Marketing materials and store sets are updated every 6-8 weeks worldwide. At such a large scale, with so much change, how is Starbucks able to maintain a consistent, relevant global brand while keeping pace with shifting trends and target markets? In this keynote presentation, Dena Blevins, Creative Director of Global Promotions and Brand will walk through the Starbucks brand journey, including how the coffeehouse connoisseur establishes global guidelines and principals that not only ensure a consistent creative expression but deliver an elevated, evocative brand experience.
Dena Blevins, Creative Director / Global Promotions & Brand, Starbucks Global Creative Studio, USA
11.00 How to Leverage Data to Improve Marketing To Your Customers
Ana Villegas, Marketing Senior Director, North America Field Marketing, Dell EMC, USA
11.45 Interactive Discussion with Speakers and Delegates Moderated by Jaylene Crick, Director of Recruitment, Smart, Savvy + Associates
12.00 Lunch for Speakers and Delegates
13.00 Case Study by PepsiCo: The New Content Model
The presentation will be on the changing marketing and content landscape through a case study on Pepsi Black. We will be featuring a digital film we created for the brand with the award winning filmmakers The Mundo Sisters.
Allison Polly,Executive Producer, Branded Content and Original Programming, PepsiCo, USA
13.30 Case Study by Lego: Building Social Value Brick by Brick
James Gregson, Senior Manager - Global Lead for IP Social Media Strategy, LEGO Group, USA
14.00 Interactive Discussion With Speakers and Delegates Moderated by Ryan McKenzie, Vice President, Content and Marketing, Canada Wide Media
14.15 Networking and Refreshment Break
14.45 How Real-Time Marketing Benefits Brands
Laura Pearce, Head of Consumer Marketing, Twitter Canada
15.15 Harnessing Your Brand's Purpose to Build Connections and Loyalty
Rob Daintree, Director, Marketing Communications, WestJet, Canada
15.45 Interactive Discussion with Speakers and Delegates
16.15 End of Day One
09.00 Morning Coffee
09.45 Chairman's Opening Remarks
10.00 Digital and Human, New and Old: What’s the Future of Marketing?
Irina Pashina, Senior Director - Content Marketing, Content Strategy, Customer Experience & Co-Active Coach®, SAP, Germany
10.30 Crushing the Myth of Social Media for B2B Companies
Kelvin Lee, Director, Social Media Marketing (Global), Thomson Reuters, Singapore
11.00 Interactive Panel Discussion: Marketing Trends and Networks in Vancouver and the Benefits of Agency Cooperation and Collaboration Moderated by Darian Kovacs, Managing Partner, Jelly Digital Marketing & PR Agency
Panelists:
Gemma Lawrence, President, IABC/BC
Theodora Jean , Vice President, CPRS Vancouver
Jon Malach, Events, BCAMA
12.00 Lunch for Speakers and Delegates
13.00 Combine Digital Experiences with Customer Data to Predict What Users Are Likely to Respond to Different Messages
Alexei Milgram , CVP, Performance Analytics, Consumer + Brand Marketing, New York Life Insurance Company, USA
13.30 What Corporate Brand Marketers Can Learn From Startups
Marvin Liao, Partner, 500 Startups, USA
14.00 Interactive Discussion with Speakers and Delegates Moderated by Laura Larson, Director Of Marketing Operations, Glacier Media Digital
14.15 Networking and Refreshment Break
14.45 Behind The Scenes Of Entertainment Marketing: Taking A 360 Approach To Promoting CBC's Biggest TV Hits And How To Make This Work for Your Brand
Dylen Postnikoff, Head of Entertainment and Content Maketing, CBC,Canada
15.15 SAP Case Study: How SAP Approaches Influencer Marketing to Reach its Audience
Amisha Gandhi, VP, Influencer Marketing, Analyst & Partners, SAP ARIBA, USA
15.45 Interactive Discussion with Speakers and Delegates
16.15 End of Marketing Kingdom Canada
Rosewood Hotel Georgia
R801 W Georgia St, Vancouver, BC V6C 1P7
Phone: (604) 682-5566
Rosewood Hotel Georgia combines the grandeur of the Roaring Twenties with contemporary design in the heart of Vancouver. The Forbes 5-Star hotel has been meticulously restored to its place as one of the most prominent hotels worldwide.
More info: www.rosewoodhotels.com/en/hotel-georgia-vancouver
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
