Matt Collette

Matt Collette is a digital transformation expert and technology leader, widely recognized for his work at the intersection of artificial intelligence, marketing, communications, and sales. As CEO of Sequencr AI, he empowers teams to harness the power of generative AI to drive innovation, improve performance, and scale transformation.

With over 20 years in leadership roles across the globe, Matt has helped Fortune 500 companies and some of the world’s top marketing and communications agencies navigate digital and technological change. He is credited with launching the first marketing campaign to integrate ChatGPT and, in the early days of generative AI, played a key role in helping organizations design enterprise-wide change management programs, establish AI task forces, develop adoption roadmaps, and pilot AI-powered solutions.

At Sequencr AI, Matt leads the development and deployment of generative AI solutions designed to deliver strategic innovation and measurable business impact across marketing, communications, and sales functions. Leveraging AI as a transformative force, Sequencr partners with leadership teams to accelerate growth, cultivate agile and future-ready workforces, and navigate organizational complexity with confidence. Core services include custom enterprise AI models, structured change management initiatives, immersive training and enablement programs, and comprehensive strategy and planning for generative AI integration.

Matt’s work has been recognized by leading industry awards, including the Shorty Awards, Webby Awards, Content Marketing Awards, Digiday Awards, CPRS ACE Awards, and Creative Circle Awards. In 2021, he was named Innovator of the Year by PRovoke Media as part of its Asia-Pacific Innovator 25, recognizing his contributions to advancing the communications industry.

Matt believes AI transformation is not just a technical challenge — it is a leadership imperative. Guided by Lao Tzu’s insight, “A journey of a thousand miles begins with a single step,” he is passionate about helping organizations take those first meaningful steps toward building agile, AI-enabled teams equipped for the future of work.