Welcome to the World Class Event Management Masterclass with the Executive Producer of the World's Most Watched Music TV Show!
In this exclusive Masterclass, held for the first time in North America, Sietse Bakker, Executive Producer at the Eurovision Song Contest will share with you what are the key ingredients of a successful, world-class event, the pitfalls to be avoided, and how to be as prepared as possible, no matter what happens.
The Eurovision Song Contest is the world's biggest live music event, with over 200 million viewers tuning in to see who will win the yearly competition. Founded in 1956, the Song Contest is the world's oldest and most prestigious music competition, launching such stars as ABBA, Céline Dion, Riverdance, and most recently Måneskin.
During this masterclass we will:
09.00 Introducing your Masterclass leader, establishment of working groups and an introduction of the Eurovision Song Contest
09.30 Part 1: The foundation: Setting up a successful event operation
- Establishing an organization, setting objectives and implementing internal processes
- Creating a narrative: Your event as part of the bigger picture, choosing a theme, branding and storytelling
- Working with stakeholders: Identifying key partners, working with stakeholders and uniting them around your event
11.00 Part 2: Your audience
- Building a community
- Identifying your audience, setting up communications and PR, creating and distributing content
12.00 Lunch
13.00 Part 3: Execution
Planning, working with scenarios and delivery of your event.
14.30 Part 4: Dealing with crisis
During this interactive workshop, we will set out the key principles of incident management and crisis communications. You will work through a realistic crisis scenario together with your fellow delegates. Every decision you take will steer the crisis at an imaginary large-scale event into a different direction. This session will raise awareness, improve your crisis-readiness, and increases your resilience for when you are confronted with a real crisis.
Coffee, tea and light snacks will be available during this session.
16.30 Part 5: Wrapping things up
After-care, evaluation, documentation and knowledge transfer.
17.30 End of Masterclass & Networking Drinks
This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.
If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.
Contact us about in-house training
