Crisis Communications Boot Camp

Crisis Communications Boot Camp

19-20 April 2018

Calgary, Canada

Registration is Closed

About the Event

In this two day intensive boot camp, international and regional PR and communications experts will share with you experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.

Attending the Crisis Communications Boot Camp will enable you to:

  • Master the latest trends in crisis and reputation management with some of the world's most admired PR and communications professionals
  • Go behind the scenes of some of the world's most talked about crisis including cyber attacks, the Ebola crisis, the Icelandic Volcano ash and the oil spill in the Gulf of Mexico
  • Identify the qualities people expect to see in your brand, prepare your CEO for major crisis, define the essence of your CEO’s brand, build the key message and most importantly, acquire substance, not spin.
  • Educate your workforce on potential cyber threats, identify which data needs to be absolutely protected, plan in advance and rebuild trust with consumers after a cyber-attack.
  • Determine if your crisis really is a crisis, the best ways to prepare and collaborate with stakeholders, how and when to assemble the players and their roles, as well as, why the CEO must be front line with internal communications and tips for managing a torrent of media.

Facts & Figures

Speakers

Nancy Seideman

Emory University

John Larsen

Edelman Canada

Patrick Jephson

Former Chief Of Staff To Princess Diana

Mary Jo Jacobi

Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

Donald Steel

Former Chief Communications Advisor, BBC

Gudjon Arngrimsson

Icelandair

Vitor De Souza

Cisco

Agenda

Partners

Supported by

Venue

The Metropolitan Centre, Calgary, Canada

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The Metropolitan Conference Centre has been the go-to venue for important business meetings and events in Calgary for over 22 years. Hosting everything from Annual General Meetings for Calgary’s top 100 companies to federal and provincial government hearings, examinations, and press conferences to Stampede Parties and other grand events.

The Metropolitan Centre
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Want This Program for Your Team?

This program can also be delivered as a tailored in-house training for your organization. We adapt the content to your industry, objectives, and level of maturity, focusing on real challenges your teams face and the decisions they need to make. In-house formats allow your people to align on a shared approach, work through relevant scenarios, and build skills they can apply immediately.

If you’re exploring an in-house option, tell us a bit about your team, priorities, and timing, and we’ll recommend the right format.

Contact us about in-house training

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