Practical Crisis Communications Training Course

3, 10, 17, 24 November ( 1 pm - 4 pm EST)

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About the Event

Welcome to the Practical Crisis Communications Training Course with Amanda Coleman!

Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life.

Delivered by Amanda Coleman, former Head of Communications at Greater Manchester Police and one of Europe’s leading communications experts, our four weeks, Practical Crisis Communications Training Course will cover the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. Amanda will guide you through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses.

This highly interactive training course will equip you to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events, the course will also explore the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it.

PLEASE NOTE, this is a four weeks course, kicking off on November 3rd and continuing on November 10th, 17th and 24th, from 1 pm to 4 pm Eastern US Time.

At the end of the course you will be able to:

  • Understand the most important principles of effective crisis communications
  • Detect early warning signs for a crisis, and minimize the damages
  • Structure a robust and effective crisis management and communication plan
  • Manage diverse stakeholders and communicate efficiently in times of complex crisis
  • Choose the right messaging channels
  • Communicate when information is scarce
  • Deal with aggressive media interviews better
  • Craft powerful key messages and take full control of media exposure
  • Leverage social media for effective crisis and communication management
  • Rebuild trust and reputation post-crisis

About Your Expert Course Leader:

Amanda is the director of the crisis communication consultancy Amanda Coleman Communication Ltd. Based in the UK, she has 20 years’ experience in emergency services communication and leading law enforcement communication at a time of crisis.

In 2017, Amanda led the law enforcement communication response to dealing with the Manchester Arena terrorist attack. She has more than two decades of experience in managing crises.

She is the author of Crisis Communication Strategies published by Kogan Page in May 2020. It brings together advice for preparing for a crisis, dealing with it and moving effectively into the recovery phase. Amanda has worked as a journalist and is a Chartered PR Practitioner as well as a Fellow of both the Chartered Institute of Public Relations and the Public Relations and Communication Association. She is an international speaker on crisis communication. Her blog can be found here https://amandacomms1.wordpress.com/

The Practical Crisis Communications Training Course is limited to 20 particpants only. 

Speakers

Amanda Coleman Former Head of Communications, Greater Manchester Police

Agenda

1 pm - 4 pm

Session 1: Spotting the Crisis
This session will cover risk identification, the differences and similarities of operational and reputational risks, creating a risk management framework for communication, developing a risk matrix and using the information to be crisis ready.

Assignment: Create a risk management matrix

1 pm - 4 pm

Session 2: Developing a Crisis Communications Plan
The session will include what should a crisis communication plan cover, the principles of crisis communication, building the plan into organisational processes, stakeholder management and will include examples of best practice.

Assignment - Create a crisis communications plan

1 pm - 4 pm

Session 3: When and How to Implement a Crisis Communications Plan
The session will cover how to test and exercise your crisis communication plan, how frequently you should refresh it and how to develop it. It will look at personal resilience, focusing your attention on the people affected and managing the consequences.

Assignment - a scenario will be given and the students asked to provide a short outline of what the key actions would be in the first 24 hours.

1 pm - 4 pm

Session 4: Buiding a Strong Recovery
The session will look at when is the right time to move to recovery, how to balance managing the crisis and developing the recovery, and the 4 R's of recovery and what they mean for communicators. It will cover how to identify and prepare for trigger points and building for the future.

Assignment - students will be asked to write 1,000 words to answer the question How can crisis communication support the business response?

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