Day 1: Adapting Crisis Communication in the Modern World
Understanding the New Complexity of Crises
- Dive into how social movements, geopolitics, and the concept of permacrisis impact crisis communication.
- Discussion on the necessity of evolving crisis communication strategies to manage complex and interconnected crises effectively.
Introduction to Artificial Intelligence in Crisis Management
- Overview of AI, its ethical implications, and potential in enhancing crisis management strategies.
- Emphasis on understanding the basics of machine learning and natural language processing.
Lunch Break
Part 2:Leveraging AI in Crisis Communication
AI Tools Across the Crisis Communication Cycle
- Detailed session on AI tools for planning, content creation, analysis, and reporting in crisis communication.
- Demonstrations of tools in action and their practical applications in managing crises.
Group Brainstorming Session
- Interactive brainstorming sessions aimed at reimagining and enhancing participants' current crisis communication setups within their organizations.
- Facilitated group discussions on integrating AI tools for effective crisis management.
End of Day One
Day 2: Practical Application and Peer Collaboration
Part 3: Developing Your AI-Enhanced Crisis Communication Plan
Crafting Your AI-Enhanced Crisis Communication Plan
- Hands-on workshop guiding participants through developing a comprehensive crisis communication plan incorporating AI tools.
- Focus on identification of crisis scenarios, stakeholder communication, and strategic message crafting.
Sharing and Feedback Session
- Participants share their drafted crisis communication plans in small groups, receiving open feedback and constructive comments.
- This session fosters collaborative learning and provides diverse perspectives on crisis communication strategies.
Lunch Break
Part 4: Crisis Simulation and Plan Refinement
Crisis Simulation Exercise
- Engage in a simulated crisis scenario to test the developed crisis communication plans.
- This interactive exercise emphasizes real-time decision-making, digital platform monitoring, and the application of AI tools in crisis situations.
Debrief, Reflection, and Closing
- Group debriefing to discuss the simulation outcomes, key takeaways, and the practical application of AI in crisis management.
- Closing remarks summarize the workshop insights and encourage ongoing innovation in crisis communication
End of Training