About the Event
Do not miss the unique opportunity to meet Donald Steel, Former Chief Communications Adviser at BBC and one of the world's leading experts on crisis communications and reputation management!
This interactive workshop is delivered over a full day and includes a host of topics that will improve how you respond to and deal with a crisis, particularly through social media.
Benefits of attending:
Understand how crises spread virally online:
- Learn how social media is changing crisis communications
- Understand how media uses social media during a crisis
- Delve into past case studies from around the globe
Take control of the narrative:
- How to deal with a social media crisis during the first hour
- Become adept at developing responses for social media
- Learn how to engage executives for your digital responses
Quick-fire exercises for you and your comms team:
- Multiple scenarios will test how prepared you are for a crisis
- Simulated challenges will test how you respond online
Learn about the crisis messaging hierarchy:
- Delve into what responses should be shared and when
- Learn how to respond to online sentiment
- Develop your crisis communications interview skills
- Become adept at handling different social media users
Facts & Figures
Did you know?
- Donald was for 11 years the chief media spokesman at the British Broadcasting Corporation in London, where he handled some of the biggest media stories of the last decade, including terrorism, murder, kidnappings and major political crisis.
- He now works with high profile individuals and corporate clients in the UK, Europe, the Balkans, the Middle East and Asia-Pacific.
- Donald is a regular guest lecturer at the London School of Economics and the China Media Centre in London.
- He was elected a Fellow of the Royal Society of Arts in 2008 and is an associate director of crisis communications at Kenyon International Emergency Services and of Johnston Associates, a leading aviation PR company.
Donald Steel Former Chief Communications Advisor, BBC
Registration and Morning Coffee
Crisis Communication: Then and Now
- How the smartphone and social media is changing citizen and consumer behavior
- The implications for crisis and issue management
- How pictures, not words, are becoming decisive
Crisis and Issue Classification
- How to classify issues in your organization and defining which consitute a crisis
- The Red- Amber - Green model
- Which resources to apply to which classification
Exercise: The Importance of Narrative
In this exercise, we explore the concept of narrative, and why in handling issue and crisis, it is a battle for control of your narrative. We explore the war of narratives going on in your organisation and how to make sure the dominant one is the positive narrative.
- How to define the positive and negative narratives of your organisation
- Using your narrative to change your professional practice
- How you can keep the positive narrative dominant over the negative
Lunch for Speakers and Delegates
Messaging In Issues and Crisis
- The rules of a core message (few, simple and repeated) when handling a serious issue or a crisis.
- The hierarchy of messages
- Communicating your values through your messages
Social Media In Issues and Crisis
- Social media toolkit for crisis
- The role of the “dark” website
- The use of grayscale
- Preparing pictures for a crisis
Networking and Refreshment Break
Crisis Simulation Excercise
In this exercise, delegates will be invited to work in teams and imagine they are the communications team for a fictitious oil company. A news flash on television brings very disturbing news. How will you react?
This simulation explores:
- The need for speed and how to prepare for emergencies in advance
- The importance of messaging
- The need to stay focused
- The role of the CEO in communications
- Using all channels to communicate
- The simulation will give practical experience and tips on
The rules of early crisis statements
- The crisis media interview
- The crisis press conference
End of Crisis Simulation Workshop