Crisis Simulation Workshop with Donald Steel

April 23rd, Toronto

Book Now

About the Event

Do not miss the unique opportunity to meet Donald Steel, Former Chief Communications Adviser at BBC and one of the world's leading experts on crisis communications and reputation management!

This interactive workshop is delivered over a full day and includes a host of topics that  will improve how you respond  to and deal with a crisis, particularly through social media.

 Benefits of attending: 

 Understand how crises spread virally online:

  • Learn how social media is changing crisis communications
  • Understand how media uses social media during a crisis
  • Delve into past case studies from around the globe

Take control of the narrative:

  • How to deal with a social media crisis during the first hour
  • Become adept at developing responses for social media
  • Learn how to engage executives for your digital responses

 Quick-fire exercises for you and your comms team:

  • Multiple scenarios will test how prepared you are for a crisis
  • Simulated challenges will test how you respond online

 Learn about  the crisis messaging  hierarchy:

  • Delve into what responses should be shared and when
  • Learn how to respond to online sentiment
  • Develop your crisis communications interview skills
  • Become adept at handling different social media users

Facts & Figures

Did you know?

  • Donald was  for  11  years  the  chief media  spokesman at the  British Broadcasting Corporation  in  London,  where  he  handled   some  of the biggest  media stories of the last decade, including terrorism, murder, kidnappings and major  political crisis.
  • He now works with high profile individuals and corporate clients in the  UK, Europe,  the  Balkans, the Middle  East  and  Asia-Pacific. 
  • Donald is a regular  guest lecturer at the London  School of Economics and the China Media Centre in  London.
  • He was  elected   a Fellow of the Royal Society of Arts in 2008 and is an associate director of crisis communications at Kenyon International Emergency Services and of Johnston Associates, a leading aviation PR company.


Donald Steel Former Chief Communications Advisor, BBC



Registration and Morning Coffee


Crisis Communication: Then and Now
- How the smartphone and social media is changing citizen and consumer behavior
- The implications for crisis and issue management
- How pictures, not words, are becoming decisive


Crisis and Issue Classification 

- How to classify issues in your organization and defining which consitute a crisis
- The Red- Amber - Green model

- Which resources to apply to which classification


 Exercise: The Importance of Narrative
In this exercise, we explore the concept of narrative, and why in handling issue and crisis, it is a battle for control of your narrative. We explore the war of narratives going on in your organisation and how to make sure the dominant one is the positive narrative.
- How to define the positive and negative narratives of your organisation
- Using your narrative to change your professional practice
- How you can keep the positive narrative dominant over the negative


Lunch for Speakers and Delegates


Messaging In Issues and Crisis 
- The rules of a core message (few, simple and repeated) when handling a serious issue or a crisis.  
- The hierarchy of messages
- Communicating your values through your messages


Social Media In Issues and Crisis 
- Social media toolkit for crisis
- The role of the “dark” website
- The use of grayscale
- Preparing pictures for a crisis 


Networking and Refreshment Break


Crisis Simulation Excercise
In this exercise, delegates will be invited to work in teams and imagine they are the communications team for a fictitious oil company.   A news flash on television brings very disturbing news.  How will you react?
This simulation explores:
- The need for speed and how to prepare for emergencies in advance
- The importance of messaging
- The need to stay focused
- The role of the CEO in communications
- Using all channels to communicate 
- The simulation will give practical experience and tips on
The rules of early crisis statements
- The crisis media interview
- The crisis press conference


End of Crisis Simulation Workshop

Our partners


Delta Hotels Toronto, Toronto, Canada

Delta Toronto
Address: 75 Lower Simcoe St, Toronto, ON M5J 3A6, Canada
Phone: +1 416-849-1200

Stay, play and explore one of Canada's most vibrant cities at vibrant Delta Hotels Toronto. You'll find everything you need for a memorable stay in our premium accommodations, which boast waterfront and downtown Toronto views - as well as key essentials like complimentary Wi-Fi. Extend your visit in our pet-friendly long stay suites, which offer fully equipped kitchens. Work out in our modern, 24/7 fitness facility or relax in our heated indoor pool. Those planning to host a business meeting or special celebration in Toronto can choose from over 21,000 square feet of inspiring spaces, for everything from seminars to Bar Mitzvahs to vow renewals. Let our specialists take care of the details, ensuring a seamless event. Sample our hotel's popular food and beverage outlets, including one of the area's premium whiskey bars. Interested in exploring? Metro Toronto Convention Centre is on our doorstep, while downtown attractions such as the CN Tower and Ripley's Aquarium of Canada are in easy reach for all to enjoy.