Global Healthcare Communications Summit 3

23-24 April, Toronto

About the Event

The third edition of the Global Healthcare Communications Summit will focus on PR and communications tactics and trends that will help you stay on top of the latest developments and technology trends.

Benefits of attending:

  • Master the latest trends in crisis and reputation management
  • Make great things happen online
  • Connect with hundreds of colleagues who are dealing with the same challenges as you
  • Prove the value of your communications strategies
  • Explore new ideas for launching your next generation communication and online strategies
  • Leverage the experience of others in the field

 

Who Should Attend:

The Global Healthcare Communications Summit is designed for healthcare executives from hospitals, health systems, group practices, integrated networks and health plans including:

  • Chief Communications Officers and Communications Directors
  • Marketing Managers and Directors
  • Public Relations and Public Affairs Directors
  • Web Directors, Webmasters and Web Team Members 
  • Chief Information Officers 
  • Chief Technology Officers
  • CRM Managers, Data Analysts 

Only

158days

10hours

17min

UNTIL THE EVENT

Facts & Figures

Speakers

Donald Steel FCIPR FRSA Former Chief Communications Adviser, BBC

Lee Aase Mayo Clinic

Agnes Bongers St. Joseph's Healthcare Hamilton

Lorenzo Benet Children's Hospital Los Angeles

Nicole Wise Yale Medicine

Robert Mackle The Ohio State University Wexner Medical Center

Ronna Charles Morehouse School of Medicine

Patrick Bartosch Sanford Burnham Prebys Medical Discovery Institute San Diego, California

Maliha Aqeel, PMP EY

Katie Delach Penn Medicine

Taya Jarman, APR Virginia Department of Health

Agenda

09.00

Registration and Morning Coffee

10.00

Opening Remarks

10.15 

How Social Media is Changing Health Care 
In this keynote, Mayo Clinic Social Media Network Director Lee Aase will describe how social media has metamorphosed from an interesting add-on to an essential ingredient in health care communications and marketing. Beyond its public relations and marketing applications, he’ll share the importance of training and equipping both front-line staff and patients to be effective ambassadors, and how to help stakeholders apply social media strategies in their work. Finally, he’ll share resources Mayo Clinic has developed to guide its staff in safe and effective use of social media. 
Lee Aase, Communications Director, Social and Digital Innovation, Mayo Clinic

10.45 

Finding Voice and Fueling Velocity in Your Content Marketing Strategy - ​​Employing a Content Marketing Strategy Makes Sense in Today’s Digi-centric Environment – but How do You Make an Impact in a World of Information Overload?  
- Evolution of content planning process
- Using metrics to manage internal and external performance
- Sputters and spikes in our growth curve
- Generating organizational support (getting leadership on our side)
- Lessons learned
Nicole Wise, Executive Editor, Yale Medicine

11.15 

Five Megatrends to Inform Your PR Strategy Until 2025
The rise of the empowered consumer—and importance of trust—has disrupted every public-facing industry. And there are no signs of this trend reversing. The best PR strategies are focused on the long term, much like your organization’s three- or five-year strategic plan. Anticipating market trends is one the hallmarks of a sustainable PR program and also how you demonstrate the strategic value of your function. 
This session explores five megatrends and how they can, and should, inform your communication planning. From increased accuracy and authenticity in messaging to new ways of working due to technological shifts, it’s a brave new world for PR professionals. And they’ll have to expand their skillsets and toolbox to stay relevant and valued for the next five years. 
Maliha Aqeel, Assistant Director, Brand, Marketing & Communications, EY

11.45

Interactive Discussion with Speakers and Delegates

12.00

Lunch for Speakers and Delegates

13.00 

A Jack of All Trades: Using Brand Journalism to Boost Results Across Channels
Robert Mackle, Sr. Dir. of Brand Journalism and Media, The Ohio State University Wexner Medical Center

13.30

Engaging and Managing Celebrities: From Newscasters, to Sports Figures and Teams, to Hollywood Stars and Studios
How do you nurture them and integrate them into the hospital’s mission; what types of programs can you plan for a hockey team, a soccer team or an A-List celebrity who wants to visit or work with hospital to raise money? How to you develop media and social strategies to capitalize and what channels work best? How do handle stars whose kids need healthcare – generally a major headline – and keep it out of the press – and keep them happy during their trying time at the hospital? How do you handle a prominent patient family that is a public figure and goes to the media without telling you? What ways can you engage celebrities and sports heroes who want to help promote the hospital brand? How do you manage all the different expectations and needs internally – foundation interests, vs. media and marketing interests, Child Life, Impact on the hospital floors providing care, protecting the hospital’s reputation and brand from celebrities wanting to capitalize on it, and managing the expectations of hospital leaders who want to be involved intimately in celebrity visits. What about regular patient families who want to use celebrity visits for video and photos to illustrate Go Fund Me pages?
Lorenzo Bennett, Director of Public Relations, Children's Hospital Los Angeles

14.00

 How to Use Social to Prevent (or Mitigate) a Crisis for Your Healthcare Brand or Nonprofit
Social media can be a minefield for your brand, or it can be your best early-warning defense system—or both at the same time! Hear case studies from organizations that use social both to spot potential crises early and to manage to brushfires that may have already broken out.

Taya Jarman, Population Health Communications Director, Virginia Department of Health

14.30

Interactive Discussion with Speakers and Delegates

14.45

Networking and Refreshment Break

15.15 

Extreme Engagement- How to Embed Staff Participation to Get Real Buy in
Agnes Bogners, Agnes Bongers, Director of Public Affairs, St. Joseph's Healthcare Hamilton

15.45 

How Not to Burn Out in a 365/24/7 PR World and the Future of Work-life Balance for Communicators
Patrick Bartosch, Senior Director, Communications, Sanford Burnham Prebys Medical Discovery Institute, San Diego, California

16.15

Interactive Discussion with Speakers and Delegates

16.30

End of Day One

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